Integrated Direct Marketing

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Integrated Direct Marketing

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Author : Ernan Roman
language : en
Publisher: McGraw Hill Professional
Release Date : 1995

Integrated Direct Marketing written by Ernan Roman and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness. -- Stan Rapp Chairman, Cross Rapp Associates Author of

Integrated Direct Marketing

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Author : Ernan Roman
language : en
Publisher: McGraw-Hill Companies
Release Date : 1988

Integrated Direct Marketing written by Ernan Roman and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.

"The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness." -- Stan Rapp Chairman, Cross Rapp Associates Author of Maximarketing and Beyond Maximarketing "The integrated direct marketing process reminds us to contact customers and prospects on their terms, not ours. Customers want to be treated like individuals, not averages. Ernan Roman helps us realize that, with the right data, customer relationships can still be one-to-one without being face-to-face." -- J. Michael Lawrie U.S. Vice President and Area General Manager IBM Corporation "Ernan Roman, in this new volume, confronts the extraordinary changes in database technologies that are shaping the communications of tomorrow. A valuable resource for all marketers aiming for the highest return on their marketing investment." -- Jonah Gitlitz President, Direct Marketing Association "An important how-to book for any marketer serious about rationalizing the marketing communications budget and improving ROI." -- Don Pepper Co-author of The One to One Future: Building Relationships One Customer at a Time "The essential bootstrapper's guide to high-impact marketing. . . . If you're running an entrepreneurial company, buy this book, read it, make your management team read it, and begin implementing the ideas today." -- George Gendron Editor-in-Chief Inc. magazine

The New Integrated Direct Marketing

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Author : Mike Berry
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1998

The New Integrated Direct Marketing written by Mike Berry and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.

International Direct Marketing

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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14

International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication. This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.

Marketing

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Author : Philip Kotler
language : en
Publisher: Pearson Higher Education AU
Release Date : 2015-05-20

Marketing written by Philip Kotler and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Business & Economics categories.

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Business

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Author : 布卢姆斯伯里出版公司
language : en
Publisher: 中信出版社
Release Date : 2003

Business written by 布卢姆斯伯里出版公司 and has been published by 中信出版社 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business categories.

责任者取自版权页。

Marketing

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Author : Gary Armstrong
language : en
Publisher: Prentice Hall
Release Date : 2003-03

Marketing written by Gary Armstrong and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03 with Business & Economics categories.

Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

Leveraging Mobile Marketing As Part Of An Integrated Direct Marketing Strategy

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Author : Linda Emanuele
language : en
Publisher:
Release Date : 2005

Leveraging Mobile Marketing As Part Of An Integrated Direct Marketing Strategy written by Linda Emanuele and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Direct marketing categories.

Advertising And Integrated Brand Promotion

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Author : Thomas C. O'Guinn
language : en
Publisher: South Western Educational Publishing
Release Date : 2003

Advertising And Integrated Brand Promotion written by Thomas C. O'Guinn and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

Implementing An Integrated Direct Marketing Program

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Author : Craig Cummings
language : en
Publisher:
Release Date : 2002

Implementing An Integrated Direct Marketing Program written by Craig Cummings and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Direct marketing categories.