Implementing An Integrated Direct Marketing Program

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The New Integrated Direct Marketing

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Author : Mike Berry
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1998

The New Integrated Direct Marketing written by Mike Berry and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.

Implementing An Integrated Direct Marketing Program

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Author : Craig Cummings
language : en
Publisher:
Release Date : 2002

Implementing An Integrated Direct Marketing Program written by Craig Cummings and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Direct marketing categories.

Integrated Direct Marketing

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Author : Ernan Roman
language : en
Publisher: McGraw-Hill Companies
Release Date : 1988

Integrated Direct Marketing written by Ernan Roman and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.

"The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness." -- Stan Rapp Chairman, Cross Rapp Associates Author of Maximarketing and Beyond Maximarketing "The integrated direct marketing process reminds us to contact customers and prospects on their terms, not ours. Customers want to be treated like individuals, not averages. Ernan Roman helps us realize that, with the right data, customer relationships can still be one-to-one without being face-to-face." -- J. Michael Lawrie U.S. Vice President and Area General Manager IBM Corporation "Ernan Roman, in this new volume, confronts the extraordinary changes in database technologies that are shaping the communications of tomorrow. A valuable resource for all marketers aiming for the highest return on their marketing investment." -- Jonah Gitlitz President, Direct Marketing Association "An important how-to book for any marketer serious about rationalizing the marketing communications budget and improving ROI." -- Don Pepper Co-author of The One to One Future: Building Relationships One Customer at a Time "The essential bootstrapper's guide to high-impact marketing. . . . If you're running an entrepreneurial company, buy this book, read it, make your management team read it, and begin implementing the ideas today." -- George Gendron Editor-in-Chief Inc. magazine

Business

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Author : 布卢姆斯伯里出版公司
language : en
Publisher: 中信出版社
Release Date : 2003

Business written by 布卢姆斯伯里出版公司 and has been published by 中信出版社 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business categories.

责任者取自版权页。

Successful Direct Marketing Methods

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Author : Bob Stone
language : en
Publisher: N T C Business Books
Release Date : 1994

Successful Direct Marketing Methods written by Bob Stone and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.

This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.

A Comparison Of The Main Direct Marketing Media And Their Future Prospects In The Age Of The New Millennium

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Author : Roman Keilhacker
language : en
Publisher: diplom.de
Release Date : 2000-06-09

A Comparison Of The Main Direct Marketing Media And Their Future Prospects In The Age Of The New Millennium written by Roman Keilhacker and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-09 with Business & Economics categories.

Inhaltsangabe:Abstract: This liberal translation of the famous Victor Hugo quote applies to direct marketing as it exists today. Only 20 years ago, direct marketing was considered a speciality employed by book publishers, record clubs or magazine publishers seeking subscriptions. Meanwhile direct marketing has become a marketing tool utilised by more than half the U.S. Fortune 500 companies. Realising the growing importance of direct marketing in addition to traditional advertising, major advertising agencies such as Young & Rubican (Y&R) and Doyle Dane Bernbach (DDB) purchased the most famous specialised agencies in this field and worked with them to bring both general and direct marketing clients the combined expertise of both disciplines. Due to direct marketing s success it is now the basis for various subdisciplines. Database marketing, relationship marketing, one-to-one marketing, integrated marketing, and others all offer interesting extensions and variations of direct marketing s basic techniques. More and more companies, in Europe and the United States, are using direct marketing as one part of their overall marketing mix. But even with enormous advances in analytical and computer capabilities, many direct marketing attempts fail to achieve their potential or, worse, fail to work at all due to a misunderstanding of their advantages and disadvantages. Therefore the aim of this thesis will be to examine the characteristics of direct mail, outbound telemarketing and online direct marketing, and to explore their specific advantages & disadvantages in order to enable their effective utilisation in todays' business world. At the beginning of this thesis direct marketing s evolution and development over time will be analysed. The thesis continues with a description of these three direct marketing media and an evaluation of their respective advantages and disadvantages under the headings of communication, privacy, design and media. These four categories have been chosen, because they are the most important elements for the future of successful direct marketing. After analysing the current situation the future prospects of the three direct marketing media will be demonstrated by examining how their various characteristics fit into the future. Finally a case study was conducted to determine to which degree the analysed arguments were applicable. This is examined in the case of Roba Baumann GmbH, a wholesaler which produces children s [...]

Direct Marketing Market Place

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Author : National Register Publishing
language : en
Publisher:
Release Date : 1995-03

Direct Marketing Market Place written by National Register Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-03 with Business & Economics categories.

Introduction To Advertising And Promotion

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Author : George Edward Belch
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1995

Introduction To Advertising And Promotion written by George Edward Belch and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Direct Marketing Market Place 1994

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Author : National Register Publishing
language : en
Publisher:
Release Date : 1994-03

Direct Marketing Market Place 1994 written by National Register Publishing and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-03 with Business & Economics categories.

"...a valuable reference..."--JONAH GITLITZ, PRESIDENT, DIRECT MARKETING ASSOCIATION. "...a must for every working professional."--NAT ROSS, PROFESSOR OF MARKETING, NEW YORK UNIVERSITY. The networking source of the direct marketing industry includes over 9,500 companies & 22,000 individuals representing every facet of direct marketing - all in one convenient volume. Listed alphabetically by category, entries provide vital details such as: name & address; telephone & fax numbers; key executives; product/service description; sales & billings; number of employees; direct marketing expenditures; & more. Completely updated, the 1994 edition of DIRECT MARKETING MARKET PLACE includes: *4,500 direct marketing companies organized into 13 categories - associations, catalogs, continuity programs, credit card companies - with 300 new listings *3,500 service firms & suppliers organized into 15 categories - list brokers, market researchers, computer & fulfillment services - with 400 new listings *1,500 creative sources - ad agencies, copywriters, art services, & photographers. And to give you even easier access to suppliers & creative services in your area, the 1994 edition features new geographic indexes that precede each of the SERVICE FIRMS & SUPPLIERS & CREATIVE SERVICES sections.

Marketing Communications

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Author :
language : en
Publisher:
Release Date : 1988

Marketing Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising categories.