In Search Of A New Logic For Marketing

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In Search Of A New Logic For Marketing

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Author : Christian Gronroos
language : en
Publisher: Wiley
Release Date : 2008-03-10

In Search Of A New Logic For Marketing written by Christian Gronroos and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-10 with Business & Economics categories.

The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. The articles build to form a clear picture of the continuous development of the field, leading to a synthesis article and a comprehensive concluding chapter. The author offers an alternative to the mainstream marketing mix logic and has consistently pursued the search for an alternative logic for marketing.

Sustainability Marketing

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Author : Frank-Martin Belz
language : en
Publisher: John Wiley & Sons
Release Date : 2009-11-10

Sustainability Marketing written by Frank-Martin Belz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-10 with Business & Economics categories.

'Sustainability Marketing' is primarily about the successful development and marketing of sustainable products and services (e.g. hybrid cars, fuel cell cars, car sharing, organic food products, fair trade products, passive houses and renewable energies).

Marketing Metaphors And Metamorphosis

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Author : Philip J. Kitchen
language : en
Publisher: Palgrave MacMillan
Release Date : 2008-08

Marketing Metaphors And Metamorphosis written by Philip J. Kitchen and has been published by Palgrave MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08 with Business & Economics categories.

In the early 21st century, marketing is 'under fire' as never before. Its nature and contribution to business performance are under serious scrutiny by practitioners and theorists. Surely metaphors are more widely known in literature? Do they apply in marketing? Metaphors are widely used within marketing literature, yet are hardly ever identified as metaphorical in nature. This text aims to redress this omission. For example, such widely known topics as the marketing mix, globalization of markets, market segmentation, viral marketing, the product life cycle, and many others are in fact metaphors. Applied literally, as straightforward market management tools, they not only are hostage to fortune, but can seriously damage brand, product, and indeed company performance. Moreover, marketing itself may be a metaphor - apparently underlying or overarching many exchanges and relationships. Perhaps marketing is changing, or metamorphosising into something else, as yet undefined, but resonant with possibilities.--Résumé de l'éditeur.

American Book Publishing Record

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Author :
language : en
Publisher:
Release Date : 2006

American Book Publishing Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with American literature categories.

Jmr Journal Of Marketing Research

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Author :
language : en
Publisher:
Release Date : 1998

Jmr Journal Of Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Marketing research categories.

New Serial Titles

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Author :
language : en
Publisher:
Release Date : 1989

New Serial Titles written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Periodicals categories.

A union list of serials commencing publication after Dec. 31, 1949.

International Journal Of Market Research

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Author :
language : en
Publisher:
Release Date : 2010

International Journal Of Market Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Marketing categories.

Journal Of Marketing

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Author :
language : en
Publisher:
Release Date : 1999

Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.

Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

The Marketing Book

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Author : Chartered Institute of Marketing
language : en
Publisher: Routledge
Release Date : 1999

The Marketing Book written by Chartered Institute of Marketing and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice. Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. Fourth edition of the best-selling Marketing Book Fully revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice

The British National Bibliography

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Author : Arthur James Wells
language : en
Publisher:
Release Date : 2007

The British National Bibliography written by Arthur James Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Bibliography, National categories.