Marketing Metaphors And Metamorphosis

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Marketing Metaphors And Metamorphosis

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Author : P. Kitchen
language : en
Publisher: Springer
Release Date : 2008-08-01

Marketing Metaphors And Metamorphosis written by P. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-01 with Business & Economics categories.

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

Marketing Metaphors And Metamorphosis

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Author : Philip J. Kitchen
language : en
Publisher: Palgrave MacMillan
Release Date : 2008-08

Marketing Metaphors And Metamorphosis written by Philip J. Kitchen and has been published by Palgrave MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08 with Business & Economics categories.

In the early 21st century, marketing is 'under fire' as never before. Its nature and contribution to business performance are under serious scrutiny by practitioners and theorists. Surely metaphors are more widely known in literature? Do they apply in marketing? Metaphors are widely used within marketing literature, yet are hardly ever identified as metaphorical in nature. This text aims to redress this omission. For example, such widely known topics as the marketing mix, globalization of markets, market segmentation, viral marketing, the product life cycle, and many others are in fact metaphors. Applied literally, as straightforward market management tools, they not only are hostage to fortune, but can seriously damage brand, product, and indeed company performance. Moreover, marketing itself may be a metaphor - apparently underlying or overarching many exchanges and relationships. Perhaps marketing is changing, or metamorphosising into something else, as yet undefined, but resonant with possibilities.--Résumé de l'éditeur.

Admap

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Author :
language : en
Publisher:
Release Date : 2008

Admap written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.

The British National Bibliography

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Author : Arthur James Wells
language : en
Publisher:
Release Date : 2009

The British National Bibliography written by Arthur James Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Bibliography, National categories.

Novel And Short Story Writer S Market 1993

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Author : Robin Gee
language : en
Publisher: Writer's Digest Books
Release Date : 1993

Novel And Short Story Writer S Market 1993 written by Robin Gee and has been published by Writer's Digest Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Language Arts & Disciplines categories.

Fiction writers turn to this guide each year for marketing information on 1,900 fiction publishers. Helpful articles and interviews with professional writers make this book essential for novel and short story writers.

Humanities Index

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Author :
language : en
Publisher:
Release Date : 1992

Humanities Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Humanities categories.

Journal Of Gay Lesbian And Bisexual Identity

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Author :
language : en
Publisher:
Release Date : 1997

Journal Of Gay Lesbian And Bisexual Identity written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Bisexuality categories.

Diderot Inside Outside In Between

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Author : Jack Undank
language : en
Publisher:
Release Date : 1979

Diderot Inside Outside In Between written by Jack Undank and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Literary Criticism categories.

A Reader S Guide To Contemporary Literature

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Author : William Swan Sonnenschein
language : en
Publisher:
Release Date : 1896

A Reader S Guide To Contemporary Literature written by William Swan Sonnenschein and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Best books categories.

Foucault And Aging

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Author : Jason L. Powell
language : en
Publisher:
Release Date : 2006

Foucault And Aging written by Jason L. Powell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Philosophy categories.

This book is concerned with demonstrating the relevance and application of Michel Foucault's work to an understanding of human ageing. The diverse range of arguments in the book identifies the ways in which 'ageing' has been organised, shaped and positioned through both knowledge systems and social processes, which impinge on the social construction of ageing. Whilst there has been an escalating array of fields influenced by Foucault's work, ageing has been under-theorised. Indeed, the wide subject matter of Foucault's scholarly work has developed path breaking yet critical perspectives on psychiatry, medicine, punishment, crime and sexuality. The essence of this particular book is that it raises the question of what gerontology as a discipline can learn from Foucauldian approaches. This international volume demonstrates that deployment of Foucauldian theory to gerontological contexts has facilitated disruptions and ruptures of both the meta-narratives inscribed within gerontology: as both discipline and policy, and the ontological status of its subjects.