Hegarty On Advertising
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Hegarty On Advertising
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Author : John Hegarty
language : en
Publisher:
Release Date : 2011
Hegarty On Advertising written by John Hegarty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over four decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.
Hegarty On Advertising
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Author : J Hegarty
language : en
Publisher: National Geographic Books
Release Date : 2017-12-05
Hegarty On Advertising written by J Hegarty and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-05 with Business & Economics categories.
Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.
Hegarty On Advertising
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Author : John Hegarty
language : en
Publisher: Thames & Hudson
Release Date : 2011-06-13
Hegarty On Advertising written by John Hegarty and has been published by Thames & Hudson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-13 with Business & Economics categories.
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.
Hegarty On Creativity There Are No Rules
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Author : John Hegarty
language : en
Publisher: Thames & Hudson
Release Date : 2014-04-22
Hegarty On Creativity There Are No Rules written by John Hegarty and has been published by Thames & Hudson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-22 with Business & Economics categories.
A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Kiss Sell Writing For Advertising
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Author : Robert Sawyer
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-01-10
Kiss Sell Writing For Advertising written by Robert Sawyer and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-10 with Design categories.
An exploration of various aspects of copywriting. It discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. It helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
The Advertising Red Books
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Author :
language : en
Publisher:
Release Date : 2007
The Advertising Red Books written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertisers categories.
Plunkett S Advertising Branding Industry Almanac
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Author :
language : en
Publisher:
Release Date : 2007
Plunkett S Advertising Branding Industry Almanac written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.
Cutting Edge Advertising
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Author : Jim Aitchison
language : en
Publisher: Prentice Hall
Release Date : 2004
Cutting Edge Advertising written by Jim Aitchison and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.
Adweek
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Author :
language : en
Publisher:
Release Date : 2006
Adweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising categories.
Advertising Today
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Author : Warren Berger
language : en
Publisher: Phaidon Press Limited
Release Date : 2001
Advertising Today written by Warren Berger and has been published by Phaidon Press Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Art categories.
Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Todayprovides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s. Each chapter includes an intimate interview with a key figure in advertising - including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads. In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called 'guerrilla' advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.