Cutting Edge Advertising

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Cutting Edge Advertising

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Author : Jim Aitchison
language : en
Publisher: Prentice Hall PTR
Release Date : 1999

Cutting Edge Advertising written by Jim Aitchison and has been published by Prentice Hall PTR this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

"Cutting Edge Advertising" offers a step-by-step plan for creating outstanding 21st century print advertising. Along the way, Aitchison presents more than 300 of the world's best ads--each discussed, analyzed and critiqued, frankly and provocatively, by the people responsible for them. This book is a goldmine for every advertising agency copywriter, art director, and account supervisor; in-house agency; and for every newcomer to the field.

Cutting Edge Advertising

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Author : Jim Aitchison
language : en
Publisher:
Release Date : 2012

Cutting Edge Advertising written by Jim Aitchison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Career development categories.

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Cutting Edge Commercials

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Author : Jim Aitchison
language : en
Publisher:
Release Date : 2001

Cutting Edge Commercials written by Jim Aitchison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Advertising categories.

A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.

Cutting Edge Advertising

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Author : Jim Aitchison
language : en
Publisher: Prentice Hall
Release Date : 2004

Cutting Edge Advertising written by Jim Aitchison and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.

Cutting Edge Radio

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Author : Jim Aitchison
language : en
Publisher:
Release Date : 2003

Cutting Edge Radio written by Jim Aitchison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Advertising categories.

The Design Manual

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Author : David Whitbread
language : en
Publisher: UNSW Press
Release Date : 2001

The Design Manual written by David Whitbread and has been published by UNSW Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

A comprehensive reference guide to the design and production of documents. Written as a companion volume to the CommonwealthStyle Manual, The Design Manualis an indispensable reference for traditional and digital publishing.

Advertising Principles And Practice

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Author : Sandra Moriarty
language : en
Publisher: Pearson Australia
Release Date : 2014-08-01

Advertising Principles And Practice written by Sandra Moriarty and has been published by Pearson Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-01 with Business & Economics categories.

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Advertising Revolutionary

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Author : Jason P. Chambers
language : en
Publisher: University of Illinois Press
Release Date : 2024-02-06

Advertising Revolutionary written by Jason P. Chambers and has been published by University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-06 with History categories.

The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.

Advertising In Tourism And Leisure

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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2012-09-11

Advertising In Tourism And Leisure written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-11 with Business & Economics categories.

'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines * the role of advertising and its relationship with other aspects of tourism and leisure marketing * the techniques used in advertising to key market segments * new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.

Advances In Advertising Research Vol 1

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Author : Ralf Terlutter
language : de
Publisher: Springer-Verlag
Release Date : 2010-06-25

Advances In Advertising Research Vol 1 written by Ralf Terlutter and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-25 with Business & Economics categories.

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.