Global Mobile Commerce
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Global Mobile Commerce Strategies Implementation And Case Studies
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Author : Huang, Wayne
language : en
Publisher: IGI Global
Release Date : 2007-09-30
Global Mobile Commerce Strategies Implementation And Case Studies written by Huang, Wayne and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-30 with Business & Economics categories.
Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
The Mobile Commerce Revolution
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Author : Tim Hayden
language : en
Publisher: Que Publishing
Release Date : 2014-09-30
The Mobile Commerce Revolution written by Tim Hayden and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy
Mobile Commerce Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-06-19
Mobile Commerce Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-19 with Business & Economics categories.
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
E Commerce And Mobile Commerce Technologies
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Author : Kristian Bass
language : en
Publisher: Scientific e-Resources
Release Date : 2018-03-07
E Commerce And Mobile Commerce Technologies written by Kristian Bass and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-07 with categories.
This book provides you with an in-depth introduction to the field of e-commerce. We focus on concepts that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy. Chapter 1 and 2 discuss about the basic concepts of e-commerce and e-business strategy. Chapter 3 describes different types of e-commerce technology. This chapter also tells us about the emerging e-commerce technology innovations. Chapter 4 depicts various types of e-business models and markets. Chapter 5 discuss about the mobile electronic commerce. Chapter 6 tells about the mobile commerce, mobile enterprise solutions and ubiquitous computing. Chapter 7 tells about the security parameters used in e-commerce and fraud issues and why protection in e-commerce is required. Chapter 8 depicts payment system used in electronic commerce like smart cards, micropayments, e-checking, mobile payments etc. Chapter 9 ensures about the E-Commerce Regulatory, Ethical, and Social Environments. Electronic commerce and m-commerce is a business model in which transactions take place over electronic networks, mostly the Internet. It includes the process of electronically buying and selling goods, services, and information. Certain EC and m-commerce applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trade volumes. However, EC and m-commerce is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, customer service, e-government, social networks, and much more. EC and m-commerce is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.
Mobile Commerce And Wireless Computing Systems
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Author : Geoffrey Elliott
language : en
Publisher: Addison Wesley Longman
Release Date : 2004
Mobile Commerce And Wireless Computing Systems written by Geoffrey Elliott and has been published by Addison Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
As content delivery over wireless devices becomes faster and more secure, it is thought that mobile commerce (m-commerce) will overtake tethered e-commerce as the medium of choice for digital commerce transactions. As well as the obvious effect on financial services (mobile banking), telecommunications, and retail and information services (such as video delivery of sports results) it is also likely to have a profound effect on the way a wide variety of businesses arrange for people to meet and interact. This book explores the theory and practice of both the technical and business domains of m-commerce, particularly wireless networking and mobile commerce applications, as well as discussing the 'what, why and how' of m-commerce. The book starts by covering the theoretical underpinning of the subject, before going on to put the theory into practice, covering the technologies, approaches, applications and design issues. Features Explains the fundamentals of mobile commerce and wireless systems design and implementation. Applications oriented, showing how good systems design leads to efficient and effective m-commerce systems. Balances enthusiasm for the technological capabilities with wider social and political implications through discussion of security and ethical issues. Tutorial approach, with exercises, student activities, short case studies and technical reports to enhance learning. This book is intended for anyone wishing to find out more about the theory and practice of commercially exploiting these exciting and ground-breaking new technologies. About the authors Geoffrey Elliott is Head of Division for Information Systems at London South Bank University. Nigel Phillips worked in the computer industry for 10 years before joining London South Bank University, consulting on the application of complexity theory
Mobile Commerce
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Author : Information Resources Management Association
language : en
Publisher:
Release Date : 2007
Mobile Commerce written by Information Resources Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Mobile commerce categories.
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices.
Handbook Of Research In Mobile Business
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Author : Bhuvan Unhelkar
language : en
Publisher:
Release Date : 2006
Handbook Of Research In Mobile Business written by Bhuvan Unhelkar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Mobile commerce categories.
"This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publisher.
Mobile Electronic Commerce
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Author : June Wei
language : en
Publisher: CRC Press
Release Date : 2014-11-20
Mobile Electronic Commerce written by June Wei and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Computers categories.
Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.
Voice Data
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Author :
language : en
Publisher:
Release Date : 2006
Voice Data written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Broadband communication systems categories.
Information Technology And The Forest Sector
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Author : Lauri Hetemäki
language : en
Publisher:
Release Date : 2005
Information Technology And The Forest Sector written by Lauri Hetemäki and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Forest products industry categories.