Global Competitor

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Global Competitor

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Author :
language : en
Publisher:
Release Date : 1994

Global Competitor written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Competition, International categories.

Durban South Africa S Global Competitor

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Author : Jeffery James McCarthy
language : en
Publisher:
Release Date : 1996

Durban South Africa S Global Competitor written by Jeffery James McCarthy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Durban (South Africa) categories.

Assessing Your Worldwide Competitors

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Author : Business International Corporation
language : en
Publisher:
Release Date : 1983

Assessing Your Worldwide Competitors written by Business International Corporation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business enterprises, Foreign categories.

Global Program Management

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Author : Paula Wagner
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-01-05

Global Program Management written by Paula Wagner and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-05 with Technology & Engineering categories.

An in-depth guide to global program management This practical resource offers proven strategies for directing the design, development, delivery, and monitoring of major, long-term business or agency programs in global markets. Global Program Management reflects the movement of the field to a broader, more global, and enterprise-wide perspective. Covering the new Project Management Institute (PMI) Standard for Program Management, the book explains the ways in which program management differs from project management and reveals how to master strong leadership, organization, communication, technical, managerial, and agility skills along with a comprehensive understanding of foreign markets and cultures. Discover how to: Review organizational and global settings for program management Adhere to the new PMI Standard for Program Management Develop strategies, programs, and candidate projects into a strategic portfolio Align strategies and programs to ensure success, profitability, and program benefits Assess, monitor, and mitigate risk on a program scale Hone global program management leadership competencies Find and secure partners to provide program support Apply program management concepts to federal sector reforms

Total Global Strategy Ii

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Author : George S. Yip
language : en
Publisher:
Release Date : 2003

Total Global Strategy Ii written by George S. Yip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis.For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.

Global Marketing Foreign Entry Local Marketing And Global Management

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Author : Johny K. Johansson
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2008-11-03

Global Marketing Foreign Entry Local Marketing And Global Management written by Johny K. Johansson and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.

Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.

The Evolving Global Economy

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Author : Ken'ichi Ōmae
language : en
Publisher: Harvard Business Review Press
Release Date : 1995

The Evolving Global Economy written by Ken'ichi Ōmae and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

A compendium of 16 articles from the Harvard Business Review that illuminates the broad effort to rethink across-border flows of economic activity, The Evolving Global Economy will help managers understand how complex interactions of the participants affect their own businesses and contribute to the ever-changing landscape of the global economy.

Global Marketing Strategies

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Author : Jean-Pierre Jeannet
language : en
Publisher:
Release Date : 1995

Global Marketing Strategies written by Jean-Pierre Jeannet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on practical aspects incorporates numerous contemporary examples from Asia and emerging markets, as well as European and US companies abroad, together with 16 full-length cases.

Global Marketing Management

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Author : Warren J. Keegan
language : en
Publisher:
Release Date : 1989

Global Marketing Management written by Warren J. Keegan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

Reinventing Giants

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Author : Bill Fischer
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-07

Reinventing Giants written by Bill Fischer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.

A compelling profile of an emerging Chinese competitor Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest manufacturer of home appliances), and shares insights on how one organization has repeatedly reinvented its business model and corporate culture in an effort to sustain its success. Reinventing Giants provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been repositioned at every level of the organization, with the core value of market-centricity, while aligning strategy on each level of management. It includes actual work reports that show this process in detail from the ground up. The authors emphasize how a belief in the liberation of employee talent has consistently been the driving force underlying Haier's success. Includes the remarkable story of Haier's turnaround and how these lessons can be applied to other organizations Contains information for any company grappling with competition in the global marketplace Shows how to liberate employees' talent to drive business success Written by Bill Fischer, Professor of Innovation Management at IMD in Switzerland, Umberto Lago, Professor of Management at Bologna University, Italy, and Fang Liu, Research Associate of IMD Reinventing Giants helps global managers rethink their own business models and accompanying corporate cultures in order to be able to apply Haier's lessons directly to their own organizations.