Fashion Retailing
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Fashion Retailing
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Author : Dimitri Koumbis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-09-25
Fashion Retailing written by Dimitri Koumbis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
An Introduction To Fashion Retailing
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Author : Dimitri Koumbis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-03-25
An Introduction To Fashion Retailing written by Dimitri Koumbis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Business & Economics categories.
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Basics Fashion Management 01 Fashion Merchandising
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Author : Virginia Grose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2011-12-28
Basics Fashion Management 01 Fashion Merchandising written by Virginia Grose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-28 with Business & Economics categories.
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.
Reinventing Fashion Retailing
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Author : Eirini Bazaki
language : en
Publisher: Springer Nature
Release Date : 2023-01-01
Reinventing Fashion Retailing written by Eirini Bazaki and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-01 with Business & Economics categories.
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.
Customer Experience In Fashion Retailing
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Author : Bethan Alexander
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-20
Customer Experience In Fashion Retailing written by Bethan Alexander and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-20 with Business & Economics categories.
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
Luxury Fashion Retail Management
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Author : Tsan-Ming Choi
language : en
Publisher: Springer
Release Date : 2016-12-16
Luxury Fashion Retail Management written by Tsan-Ming Choi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-16 with Business & Economics categories.
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
Fashion Marketing
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Author : Tony Hines
language : en
Publisher: Routledge
Release Date : 2001
Fashion Marketing written by Tony Hines and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry. Addresses the role and function of fashion marketing as opposed to marketing applied to the fashion industry The Global focus will aid students in gaining a greater understanding of the structure and complexity of the industry A range of well respected and international contributors
Fashion Merchandising
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Author : Mary D. Troxell
language : en
Publisher: Gregg Division McGraw-Hill
Release Date : 1976
Fashion Merchandising written by Mary D. Troxell and has been published by Gregg Division McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Includes a chapter on men's fashions.
Fashion Retailing
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Author : Ellen Diamond
language : en
Publisher:
Release Date : 1993
Fashion Retailing written by Ellen Diamond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Fashion merchandising categories.
Features: -covers "must know" aspects of fashion retailing: the role of research, choosing the store's location and layout, recruiting and training employees, accounting, buying and pricing, and advertising and promotion -provides a solid understanding of financial statements, methods for determining inventory, expense controls, and computerized accounting and inventory control systems -"small store applications" section in every chapter relates content to small establishments -"fashion retailing spotlights" focus on creative techniques that such companies as Nordstrom have used to succeed in fashion retailing -the appendix reviews typical, on-the-job math skills required in fashion retailing and includes a survey of careers in the fashion field ALSO AVAILABLE Fashion Retail Video Series, ISBN: 0-8273-5758-3 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5622-6
Fashion Merchandising A Suggested Program Guide
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Author : Fashion Institute of Technology (New York, N.Y.)
language : en
Publisher:
Release Date : 1973
Fashion Merchandising A Suggested Program Guide written by Fashion Institute of Technology (New York, N.Y.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Clothing trade categories.