An Introduction To Fashion Retailing

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An Introduction To Fashion Retailing

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Author : Dimitri Koumbis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-03-25

An Introduction To Fashion Retailing written by Dimitri Koumbis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Business & Economics categories.

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

Fashion Retailing

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Author : Ellen Diamond
language : en
Publisher: Cengage Learning
Release Date : 1993

Fashion Retailing written by Ellen Diamond and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Art categories.

Features: -covers "must know" aspects of fashion retailing: the role of research, choosing the store's location and layout, recruiting and training employees, accounting, buying and pricing, and advertising and promotion -provides a solid understanding of financial statements, methods for determining inventory, expense controls, and computerized accounting and inventory control systems -"small store applications" section in every chapter relates content to small establishments -"fashion retailing spotlights" focus on creative techniques that such companies as Nordstrom have used to succeed in fashion retailing -the appendix reviews typical, on-the-job math skills required in fashion retailing and includes a survey of careers in the fashion field ALSO AVAILABLE Fashion Retail Video Series, ISBN:0-8273-5758-3 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5622-6

Fashion Retailing

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Author : Dimitri Koumbis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-09-25

Fashion Retailing written by Dimitri Koumbis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.

Basics Fashion Management 01 Fashion Merchandising

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Author : Virginia Grose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2011-12-28

Basics Fashion Management 01 Fashion Merchandising written by Virginia Grose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-28 with Business & Economics categories.

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Successful Business Models In The Fashion Retail Industry Strategic Audit Of H M Compared To Zara

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Author : Nadine Pahl
language : en
Publisher: GRIN Verlag
Release Date : 2009-03-30

Successful Business Models In The Fashion Retail Industry Strategic Audit Of H M Compared To Zara written by Nadine Pahl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-30 with Business & Economics categories.

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Berlin, course: Strategic Management, language: English, abstract: In the increasingly competitive and changing fashion retail market the two European fashion retailers Hennes & Mauritz (H&M) and ZARA have explored the market possibilities in different ways: Both companies have chosen unique and very opposite business models and growth strategies which had enabled them to expand quickly and successfully beyond its own borders. Whereas H&M focuses on outsourcing production, ZARA relies on controlling every step of the value chain. Whereas H&M follows an aggressive marketing and PR strategy, ZARA does virtually no advertising. But both companies known for their “fast fashion” dress fashionable people around the globe and compete for the title of the largest clothing retailer in Europe in a league of their own. Thus, two main questions arise: What makes both companies so successful and what are the fundamental differences and similarities in their business models? The following assignments starts with presenting the background and development of both companies and giving a short overview about the clothing retail industry. Chapter two explores the business models of H&M and ZARA in terms of the whole value chain. Based chapter two, the assignment ends with summarizing both business strategies to provide a reasonable answer to the key question: If you would have 100 euro to invest, in which company would you invest in: H&M or ZARA?

Fashion Retail

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Author : Eleanor Curtis
language : en
Publisher: Wiley-Academy
Release Date : 2007-08-31

Fashion Retail written by Eleanor Curtis and has been published by Wiley-Academy this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-31 with Architecture categories.

"With over 200 photographs, Fashion Retail reveals how the world's top labels have revolutionised fashion-retail design. Since the late 1990s, designers have realised that the perfect showcase for their clothes are innovative stores, created by like-minded architects and interior designers. Shops are being refitted in a whole range of styles from 1970s-inspired futurism to pure minimalism. Like the clothes, the emphasis is on the ingenious use of both new and classic materials, with surprising angles and unexpected inspirations." "As Fashion Retail reveals, the labels and architects are embracing the challenges of the Internet by ensuring that the stores are the ultimate experiential destinations for the customers, whose expectations of shopping environments are higher than ever. Leading international designers are also responding to the blurring of the boundaries between fashion, art and entertainment, while the high-profile success of fashion-retail interiors had led brands to cross over into other areas of cutting-edge design such as hotels."--Jacket.

Fashion Merchandising And Marketing

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Author : Marian H. Jernigan
language : en
Publisher: Prentice Hall
Release Date : 1990

Fashion Merchandising And Marketing written by Marian H. Jernigan and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.

Catalog

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Author :
language : en
Publisher:
Release Date : 1989

Catalog written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Universities and colleges categories.

Fashion

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Author : Mary Gorgen Wolfe
language : en
Publisher: Goodheart-Wilcox Publisher
Release Date : 2002

Fashion written by Mary Gorgen Wolfe and has been published by Goodheart-Wilcox Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

- Covers cutting-edge technology that is moving the apparel industries forward at a fast pace, such as computer automation and the Internet. - Helps students learn the skills needed to become more personally fashionable and consumer-wise. - Discusses changing consumer market needs, such as entertainment combined with shopping, casual workplace dressing, and customization of garments. - Tells about industry consolidation, globalization, and environmental issues.

Fashion Merchandising

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Author : Elaine Stone
language : en
Publisher: Gregg Division McGraw-Hill
Release Date : 1990

Fashion Merchandising written by Elaine Stone and has been published by Gregg Division McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.