Essentials Of Media Planning
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Essentials Of Media Planning
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Author : Arnold M. Barban
language : en
Publisher: Contemporary Books
Release Date : 1993
Essentials Of Media Planning written by Arnold M. Barban and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to this edition: actual media plans by leading agencies for top new consumer and business-to-business products - Levi Dockers, Sun Microsystems, and Samsonite Luggage; an illustrated analysis of the media decision-making process; the enhanced role of database marketing in media planning to reach individual consumers with targeted messages; expanded coverage of market segmentation devices, including new VALS 2 and SMRB data; up-to-date media sources and statistics; and critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's MicroNetwork N3P. Authoritative and easy-to-use, Essentials of Media Planning is a "real-world", back-to-basics guide for every media specialist, advertiser, marketer, and media student.
Media Planning Art Or Science
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Author : Gordon Muller
language : en
Publisher:
Release Date : 1996
Media Planning Art Or Science written by Gordon Muller and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Advertising categories.
Essentials Of Media Planning
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Author : Arnold M. Barban
language : en
Publisher: N T C Business Books
Release Date : 1993
Essentials Of Media Planning written by Arnold M. Barban and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to This Edition Actual media plans by leading agencies for top new consumer and business-to-business products--Levi Dockers, Sun Microsystems, and Samsonite Luggage An illustrated analysis of the media decision-making process The enhanced role of database marketing in media planning to reach individual consumers with targeted messages Expanded coverage of market segmentation devices, including new VALS 2 and SMRB data Up-to-date media sources and statistics Critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's MicroNetwork N3P Authoritative and easy-to-use, Essentials of Media Planning is a "real-world," back-to-basics guide for every media specialist, advertiser, marketer, and media student.
The Essentials Of Media Planning
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Author : Marc Hamelin
language : en
Publisher:
Release Date : 2021-02-11
The Essentials Of Media Planning written by Marc Hamelin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-11 with categories.
This book is the result of years of reflection and experience in teaching the difficult job of media planner. It is intended for students who want to improve their knowledge in the world of communications, but also for those who are referred to as "direct clients", the ones who are working without a media agency but have advertising budgets to spend and want to know where to start in choosing the best media for their campaign. This book will serve as a reference for all those who are called upon to build a media plan. Having worked for over 25 years in media agencies and as a teacher of media management for the University of Montreal's advertising graduate program, Marc Hamelin has developed the ability to demystify several important aspects of the media planner's profession, all while maintaining a global vision of the media world.
Advanced Media Planning
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Author : John R. Rossiter
language : en
Publisher: Springer Science & Business Media
Release Date : 1998-07-31
Advanced Media Planning written by John R. Rossiter and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-07-31 with Business & Economics categories.
Provides an advanced approach to media planning as well as coverage of the basics in the discipline. The authors argue that current media planning is too conventional and that reach and frequency must be understood in more complex terms. They introduce using reach patterns in making the reach decision and factoring in effective frequency when making the frequency decision. They also cover carryover, media selection, and implementing and optimizing the media schedule. The included disk contains media planning software designed by Peter Danaher. Annotation copyrighted by Book News, Inc., Portland, OR
Essentials Of Media Planning
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Author : Arnold Barban
language : en
Publisher: National Textbook Company
Release Date : 1976
Essentials Of Media Planning written by Arnold Barban and has been published by National Textbook Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Essentials Of Media Planning
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Author : Arnold M. Barban
language : en
Publisher: N T C Business Books
Release Date : 1987
Essentials Of Media Planning written by Arnold M. Barban and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Essentials Of Advertising
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Author : Louis Kaufman
language : en
Publisher: Houghton Mifflin Harcourt P
Release Date : 1980
Essentials Of Advertising written by Louis Kaufman and has been published by Houghton Mifflin Harcourt P this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Essentials Of Advertising Strategy
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Author : Don E. Schultz
language : en
Publisher: National Textbook Company
Release Date : 1988
Essentials Of Advertising Strategy written by Don E. Schultz and has been published by National Textbook Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Advertising Campaign Strategy
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Author : Donald Parente
language : en
Publisher: South Western Educational Publishing
Release Date : 2000
Advertising Campaign Strategy written by Donald Parente and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.