Essential Brand Book

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The Essential Brand Book

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Author : Iain Ellwood
language : en
Publisher: Taylor & Francis US
Release Date : 2002

The Essential Brand Book written by Iain Ellwood and has been published by Taylor & Francis US this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

""Essential "" -- Marketing magazine ""A must for marketing and business professionals alike."" --Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.

60 Minute Brand Strategist

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Author : Idris Mootee
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-13

60 Minute Brand Strategist written by Idris Mootee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Business & Economics categories.

In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.

Essential Brand Book

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Author :
language : en
Publisher:
Release Date : 2002

Essential Brand Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.

Brand Identity Essentials Revised And Expanded

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Author : Kevin Budelmann
language : en
Publisher: Rockport Publishers
Release Date : 2019-04-16

Brand Identity Essentials Revised And Expanded written by Kevin Budelmann and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-16 with Design categories.

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Denver Westerners Brand Book

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Author :
language : en
Publisher:
Release Date : 1953

Denver Westerners Brand Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with Frontier and pioneer life categories.

The Brand Book

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Author : Kyle Duford
language : en
Publisher: Estes Press
Release Date : 2024-07-15

The Brand Book written by Kyle Duford and has been published by Estes Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-15 with Business & Economics categories.

In "The Brand Book: A Branding Primer," Kyle Duford, an esteemed author and the executive creative director at The Brand Leader®, delves into the foundational aspects of branding with precision, wit, and unparalleled expertise. This essential guide demystifies the complex world of branding, offering readers a comprehensive overview of its critical elements-from color theory, naming conventions, and typography to visual identity and brand archetypes. Duford employs a blend of insightful analysis, practical advice, and engaging anecdotes to illuminate the principles that define successful branding. The book serves as an invaluable resource for entrepreneurs, marketing professionals, and anyone interested in the transformative power of branding. Through a series of meticulously curated chapters, readers are equipped with the knowledge and tools to create compelling brands that resonate with audiences and stand the test of time. "The Brand Book" also explores the psychological underpinnings of brand perception, providing a deep dive into how brands can connect with consumers on an emotional level. With a keen eye for detail and a masterful understanding of brand dynamics, Duford guides readers through the process of crafting a brand identity that captures the essence of their company, product, or idea. Featuring real-world case studies and expert insights, "The Brand Book: A Branding Primer" is the definitive guide for anyone looking to master the art and science of branding. Whether you're launching a new brand or seeking to elevate an existing one, this book offers a clear, concise, and engaging roadmap to branding excellence.

The Horse Owner S Essential Survival Guide

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Author : Susan McBane
language : en
Publisher:
Release Date : 2004

The Horse Owner S Essential Survival Guide written by Susan McBane and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Nature categories.

A guide to planning and budgeting which explains how you can cut costs and save time while still maintaining a high level of care for your horse. It also discusses topics such as horse sharing, keeping your horse at livery or managing on your own.

Annual Report

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Author : Northwest Territories, Canada. Department of Agriculture
language : en
Publisher:
Release Date : 1900

Annual Report written by Northwest Territories, Canada. Department of Agriculture and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with Agriculture categories.

Essentials Of Management

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Author : Andrew J. DuBrin
language : en
Publisher: Cengage Learning
Release Date : 2000

Essentials Of Management written by Andrew J. DuBrin and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Information: 5th ed. Includes bibliographical references and index.

Essentials Of Computing Version B

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Author : H. L. Capron
language : en
Publisher:
Release Date : 1992-05

Essentials Of Computing Version B written by H. L. Capron and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-05 with Computers categories.