Effective Promotion Management
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Effective Promotion Management
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Author : Y.P. Singh
language : en
Publisher:
Release Date : 2001-01-01
Effective Promotion Management written by Y.P. Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with categories.
Promotion Is Communicating Information Between Seller And Potential Buyer To Influence Attitudes And Behaviour. The Marketing Manager S Promotion Job Is To Tell Target Customers That The Right Product Is Available At The Right Place At The Right Price.The Different Promotion Methods Can All Be Viewed As Different Forms Of Communication. But Good Marketers Aren T Interested In Just Communicating. They Want To Communicate Information That Will Encourage Customers To Choose Their Product. They Know That If They Have Better Offering, Informed Customers Are More Likely To Buy.The Present Book Intends To Bring Together Valuable Information On Effective Promotion Management. Some Vital Issues Like Promotion Objectives; Promotion And Marketing; Promotion And Communication; Sales Promotion; Distribution Strategy; Distribution Channels; Multinational Sales Management; Promotion In Future Etc. Will Prove Of Much Help Readers To Equip Themselves With Latest Information And Right Knowledge In The Field.
Marketing Management
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Author : Dr. Manjusha S. Kadam
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2023-11-01
Marketing Management written by Dr. Manjusha S. Kadam and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-01 with Education categories.
Buy Marketing Management e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Marketing Management
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Author : K. Muthukumar
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2022-01-01
Marketing Management written by K. Muthukumar and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Education categories.
Discover the comprehensive Marketing Management e-Book designed specifically for MBA II Semester students of Anna University, Chennai. Published by Thakur Publication, this invaluable resource provides in-depth insights into the principles and practices of marketing, empowering aspiring business leaders with the knowledge and strategies needed to excel in the dynamic world of marketing. Get ready to enhance your marketing acumen and achieve academic success with this essential e-Book.
Marketing Management
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Author : Robert E Stevens
language : en
Publisher: Taylor & Francis
Release Date : 2012-11-12
Marketing Management written by Robert E Stevens and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysissegmentation, market grids, and market estimations competitive analysistypes of competition, gathering intelligence, and marketing audits financial analysisassessing revenue, cost, profitability, and risk for marketing decisions marketing planningboth strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit
Promotion Management Marketing Communications
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Author : Terence A. Shimp
language : en
Publisher:
Release Date : 1993
Promotion Management Marketing Communications written by Terence A. Shimp and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Marketing Management
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Author : Kenneth E. Clow
language : en
Publisher: SAGE Publications
Release Date : 2009-10-22
Marketing Management written by Kenneth E. Clow and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-22 with Business & Economics categories.
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Marketing Management A Study Aid
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Author : Cybellium
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26
Marketing Management A Study Aid written by Cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Study Guide To Marketing Management
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Author : cybellium
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26
Study Guide To Marketing Management written by cybellium and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Sales Promotion Management
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Author : Bir Singh
language : en
Publisher:
Release Date : 2006
Sales Promotion Management written by Bir Singh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Sales management categories.
Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.
Marketing Management
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Author : Albert Field
language : en
Publisher:
Release Date : 1960
Marketing Management written by Albert Field and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with categories.