Digital Business
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Digital Business
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Author : Annmarie Hanlon
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-03-15
Digital Business written by Annmarie Hanlon and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-15 with Business & Economics categories.
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK. You can follow her updates at twitter.com/annmariehanlon and LinkedIn linkedin.com/in/annmariehanlon
What S Your Digital Business Model
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Author : Peter Weill
language : en
Publisher: Harvard Business Press
Release Date : 2018-04-17
What S Your Digital Business Model written by Peter Weill and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-17 with Business & Economics categories.
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Digital Business And E Commerce Management
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Author : Dave Chaffey
language : en
Publisher: Pearson UK
Release Date : 2019
Digital Business And E Commerce Management written by Dave Chaffey and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business enterprises categories.
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Digital Business Transformation
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Author : Nigel Vaz
language : en
Publisher: John Wiley & Sons
Release Date : 2021-01-08
Digital Business Transformation written by Nigel Vaz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-08 with Business & Economics categories.
Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.
Digital Strategy
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Author : Alexander Rauser
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016
Digital Strategy written by Alexander Rauser and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Strategic planning categories.
Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.
Digital Business And Electronic Commerce
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Author : Bernd W. Wirtz
language : en
Publisher: Springer Nature
Release Date : 2021-03-28
Digital Business And Electronic Commerce written by Bernd W. Wirtz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-28 with Business & Economics categories.
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Digital Business Management
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Author : IntroBooks
language : en
Publisher: Can Akdeniz
Release Date : 2019-01-11
Digital Business Management written by IntroBooks and has been published by Can Akdeniz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-11 with categories.
There are a number of businesses that are presently online and serving the needs of people. Many different models of business are present and practiced worldwide, out of the best of which is a digital business. Digital business is basically a technology that offers modern ways in order to communicate, collaborate, and conduct business in such a way that it can fulfill the requirements of the customers and clients and at the same time can provide nourishment and growth to itself. It is necessary to manage the digital business in such a way that it can bring more fortune to a company or an organization. For achieving better management of a digital business, it is necessary for an organization to be updated with the newest and the most suitable technology available and train its employees for the enhancement of skills that are required for the management of the digital business to make it run smoothly. Here is a brief discussion to understand digital business and a few tips in order to manage and organize it in a better way for the enhancement of business on the different platforms.
Entrepreneurship And Business Management Made Simple
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Author : Ankal Ahluwalia
language : en
Publisher: Educohack Press
Release Date : 2025-01-03
Entrepreneurship And Business Management Made Simple written by Ankal Ahluwalia and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-03 with Business & Economics categories.
The illustrations in this book are created by “Team Educohack”. "Entrepreneurship and Business Management Made Simple" provides a comprehensive guide to understanding and managing businesses effectively. We explore the integral role of business and trade in our lives and the teamwork and hard work required to run a company efficiently. Our book covers everything from starting a business to managing and successfully growing it. We discuss the skills needed to launch a company, business expansion strategies, business analytics, and promotion techniques. We also examine the impact of the global pandemic, COVID-19, on businesses. Designed to be informative and accessible, this book is an essential resource for anyone looking to master the fundamentals of entrepreneurship and business management.
Mastering Digital Business
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Author : Nicholas D. Evans
language : en
Publisher: BCS, The Chartered Institute for IT
Release Date : 2017-01-31
Mastering Digital Business written by Nicholas D. Evans and has been published by BCS, The Chartered Institute for IT this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Business & Economics categories.
This strategic guide for business and IT executives focuses on how today's most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.
International Encyclopedia Of Business Management
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Author :
language : en
Publisher: Academic Press
Release Date : 2025-09-01
International Encyclopedia Of Business Management written by and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-09-01 with Psychology categories.
The Encyclopedia of Business Management, Four Volume Set is a comprehensive resource that covers over 200 topics across various areas of business management. Each entry is written in an accessible manner, making complex concepts easy to understand. The encyclopedia addresses interdisciplinary subjects such as cultural entrepreneurship, tourism innovation, and marketing promotions. By emphasizing definitions and practical applications, the entries help readers grasp the relevance of each topic. Expert editors lead each section, ensuring that the contributions are authoritative and well-rounded.The encyclopedia is divided into seven broad themes, including business entrepreneurship, human resource management, innovation management, international business, organizational behavior, project management, supply chain management, and sport and tourism management. Each section's articles begin with a technical analysis of key definitional issues, followed by an exploration of the topic's broader context. This structured approach provides a holistic examination of the subjects, allowing readers to gain a comprehensive understanding of vital business management concepts. - Provides a comprehensive overview of the main business management topics - Focuses specifically on business management from a range of perspectives - Includes new and emerging business management topics - Presents an interdisciplinary focus in terms of business management practices - Features templates across all chapters for ease of navigation and use