Cybermarketing

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Cybermarketing

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Author : Pauline Bickerton
language : en
Publisher: Taylor & Francis
Release Date : 2007-06-01

Cybermarketing written by Pauline Bickerton and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

Cybermarketing Essentials For Success

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Author : Craig Settles
language : en
Publisher:
Release Date : 1995

Cybermarketing Essentials For Success written by Craig Settles and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Traditional marketing does not address the radically different dynamics of the cyber world, but Cyber Marketing does. It provides a multidimensional marketing strategy that includes generating sales, selling to existing customers, providing customer service and support, and supplementing traditional marketing activities.

Cybermarketing

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Author : Len Keeler
language : en
Publisher: AMACOM/American Management Association
Release Date : 1995-01

Cybermarketing written by Len Keeler and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01 with Business & Economics categories.

Grab the keys to the digital media superhighway; Use digital media to pinpoint your marketing; Integrate digital media into your marketing strategy.

Review Copy

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Author : TURBAN
language : en
Publisher:
Release Date : 2000-04

Review Copy written by TURBAN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04 with categories.

Communications Strategies

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Author :
language : en
Publisher:
Release Date : 2000

Communications Strategies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Telecommunication categories.

Cybermarketing

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Author : United Nations
language : en
Publisher:
Release Date : 2002-02-01

Cybermarketing written by United Nations and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-01 with categories.

Traffic And Transportation Studies

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Author : American Society of Civil Engineers
language : en
Publisher:
Release Date : 2000

Traffic And Transportation Studies written by American Society of Civil Engineers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Political Science categories.

This collection contains 143 papers presented at the Second International Conference on Transportation and Traffic Studies, held in Beijing, China, July 31-August 2, 2000.

Journal Of Marketing

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Author :
language : en
Publisher:
Release Date : 1997

Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Marketing categories.

Traffic And Transportation Studies

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Author :
language : en
Publisher:
Release Date : 2000

Traffic And Transportation Studies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Communication and traffic categories.

Globalization Of Information

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Author : International Federation for Information and Documentation
language : en
Publisher: Hague : Fédération internationale d'information et de documentation
Release Date : 1998

Globalization Of Information written by International Federation for Information and Documentation and has been published by Hague : Fédération internationale d'information et de documentation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business information services categories.