Customer Value Creation Behavior

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Customer Value Creation Behavior

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Author : Youjae Yi
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-01

Customer Value Creation Behavior written by Youjae Yi and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-01 with Business & Economics categories.

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage of the firm, employees need to change from exclusive service providers to value facilitators. Firms must now change their paradigm from treating customers as mere buyers to engaging customers as value creators. This book sheds insight into the essentiality of understanding customer value creation behavior for enhancing firm performance. This book is also a comprehensive reference critically analyzing the current state of customer value creation behavior. It covers theoretical foundations, measurement, antecedents and consequences of customer value creation behavior, in addition to applications in specific and various contexts. The book also highlights the importance of understanding the dimensional structure of customer value creation behavior for accurate results of empirical research. In addition, the book also examines customer value destruction behavior or dysfunctional customer behavior. This book challenges the conventional belief that handling customer complaints equates with handling dysfunctional customer behavior and provides useful insights for handling employees and customers.

Creating And Managing Superior Customer Value

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Author : Arch G. Woodside
language : en
Publisher: Emerald Group Publishing Limited
Release Date : 2008-11-01

Creating And Managing Superior Customer Value written by Arch G. Woodside and has been published by Emerald Group Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-01 with Business & Economics categories.

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

A Rolling Stone Gathers No Moss

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Author : Thomas Clauß
language : en
Publisher:
Release Date : 2019

A Rolling Stone Gathers No Moss written by Thomas Clauß and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.

Both researchers and practitioners have been focusing extensively on business model innovation, as it has shown to positively influence business performance. Although the effect of business model innovativeness on customer behavior might be an important mediator between business model innovation and business performance, it has not yet been analyzed. In line with recent calls to consider the customer side in business model innovation research, our paper addresses this problem by studying the influence of customers' perceived business model innovativeness (CPBMI) on customer satisfaction and customer value co-creation behavior in the service sector. We, therefore, emphasize customers' perceptions and reactions to business model changes. Relying on data from a large-scale survey of restaurant customers, we find that perceived value creation innovativeness and value proposition innovativeness positively affect customer satisfaction and customer value co-creation behavior. In addition, we identify a significant indirect effect of CPBMI on customer satisfaction via customer value co-creation behavior. Our findings allow deriving concrete implications for both researchers and practitioners.

Customer Behavior

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Author : Jagdish N. Sheth
language : en
Publisher: South Western Educational Publishing
Release Date : 1999

Customer Behavior written by Jagdish N. Sheth and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

This is a book about the behaviour of customers around the world. Comprehensive in its coverage and managerial in its focus, the book dwells on the traditional issues in the field, and then extends them to emerging topics.

Harvard Business Review

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Author :
language : en
Publisher:
Release Date : 2004

Harvard Business Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business categories.

Value Creation

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Author : McKinsey and Company
language : en
Publisher: Wiley-VCH Verlag GmbH
Release Date : 2001

Value Creation written by McKinsey and Company and has been published by Wiley-VCH Verlag GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Induced by globalization and shareholder value orientation, there is in the chemical industry an increasing demand for value creation. Written by management consultancy McKinsey, this handbook provides first-hand experience on strategic and operational management in the chemical industry.

Journal Of Marketing

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Author :
language : en
Publisher:
Release Date : 1999

Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.

Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Business Orchestration

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Author : Johan Wallin
language : en
Publisher: Wiley Chichester
Release Date : 2006-09-11

Business Orchestration written by Johan Wallin and has been published by Wiley Chichester this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-11 with Business & Economics categories.

Providing leaders with the thinking and advice needed to manage and lead change, this volume lends a practitioner's view on leadership and strategy and provides the tools and techniques needed to build new capabilities for the future.

Management Accounting

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Author : Don R. Hansen
language : en
Publisher: Thomson South-Western
Release Date : 2000

Management Accounting written by Don R. Hansen and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Managerial accounting categories.

Management Accounting, 5e. integrates coverage of both traditional topics (such as job-order and process costing) and more innovative topics (such as strategic cost analysis, activity-based tactical decision making, productivity measurement and control, quality cost management, theory of constraints, process value analysis and international topics). This approach emphasizes that changing conditions often require a change in cost management systems.

Information Communication Technologies And Globalization Of Retailing Applications

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Author : Rajagopal
language : en
Publisher: IGI Global
Release Date : 2009-01-01

Information Communication Technologies And Globalization Of Retailing Applications written by Rajagopal and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.

"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.