Customer Obsession
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Radical Customer Obsession
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Author : Amanda Stevens
language : en
Publisher:
Release Date : 2025-06-30
Radical Customer Obsession written by Amanda Stevens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Business & Economics categories.
What if customer experience was more than a metric? What if it became your most powerful differentiator? In a world of infinite choice and vanishing attention spans, good customer service is no longer good enough. Today's consumers don't just want to be satisfied - they want to be seen, heard, understood and championed. Radical Customer Obsession is your guide to building the kind of customer experience that doesn't just retain buyers - it creates believers. With bold insights, unforgettable stories and a playbook for real-world action, this book is your blueprint for designing and embedding customer experience as a competitive edge. Whether you're a solopreneur, a startup founder or a leader in a legacy brand, this book will help you: Shift from transactional to transformational experiences Build emotional equity and fierce loyalty Design rituals, moments and systems that create advocacy Make customer obsession a cultural, operational and strategic advantage This isn't theory. It's a movement. And it starts with one powerful decision: To be Radically Customer Obsessed.
Customer Obsession
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Author : Ad Nederlof
language : en
Publisher:
Release Date : 2002
Customer Obsession written by Ad Nederlof and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Blueprint For Customer Obsession
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Author : B. A. Marbue Brown
language : en
Publisher: Xulon Press
Release Date : 2022-11-06
Blueprint For Customer Obsession written by B. A. Marbue Brown and has been published by Xulon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-06 with Business & Economics categories.
Customer Obsession is the secret sauce that has fueled the success of some of the world's most beloved and successful brands, including Amazon.com, Apple, Costco, Trader Joe's, and Zappos. The phrase was popularized by Amazon.com to describe the extreme approach to prioritizing customers that has established the company as a model of customer experience excellence to be emulated. That obsessive emphasis on prioritizing customers is also credited as a key factor in Amazon's rise to become one of the most dominant companies across the globe. Other companies like Costco, Trader Joe's, and Zappos that are legendary for their customer experience excellence have a similarly extreme approach to prioritizing customers even though they didn't initially refer to themselves as Customer Obsessed. They're also known for industry leading business results. Yet very few companies have achieved the level of customer experience excellence that earns them the right to be called Customer Obsessed. This book, Blueprint for Customer Obsession, lays out the eight habits and practices that distinguish Customer Obsessed companies from their "Customer Focused" or "Customer Centric" peers and makes the secret sauce of Customer Obsession accessible to business leaders worldwide. Blueprint for Customer Obsession demonstrates with concrete examples that Customer Obsession is not just a slogan, a catchphrase, or a rallying cry. It is a handbook for any leader that wants to engineer a Customer Obsession transformation in their company or business unit. Marbue Brown is an accomplished customer experience executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including JP Morgan Chase, Amazon.com, Microsoft Corporation, and Cisco Systems. As a CX leader, he guided the Chase Consumer Bank to record performance in the JD Power Retail Banking Study, NPS and branch satisfaction. He transformed the Andon Cord mechanism at Amazon.com from a primarily manually activated system to a primarily automated system, triggered by machine learning and statistical models. The Andon Cord is one of the most significant programs Amazon.com uses to personify its Customer Obsession culture. Marbue devised and codified the NSAT Improvement Approach at Microsoft, which business units and subsidiaries used to dramatically improve CX. He co-authored landmark articles about customer experience measurements that are widely cited in industry. He is a sought-after speaker and published author on customer experience, business strategy and economic policy.
Customer Obsession
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Author : Azevedo
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2008-12
Customer Obsession written by Azevedo and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12 with categories.
A hands-on guide to the next generation of customer relationship marketing. It reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Get practical steps for integrating brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers.
Customer Obsession How To Acquire Retain And Grow Customers In The New Age Of Relationship Marketing
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Author : Abaete de Azevedo
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-05-31
Customer Obsession How To Acquire Retain And Grow Customers In The New Age Of Relationship Marketing written by Abaete de Azevedo and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-31 with Business & Economics categories.
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins's breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over. You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you'll learn how to: Implement your relationship marketing program in four phases: strategic analysis, planning, implementation, and control Utilize databases to gather individualized information and create targeted messages Create specific campaigns that are relevant to different segments of consumers Measure marketing campaign results with ROI calculation models Develop practices that will continuously improve ROI Rounding out this invaluable guide are illuminating case studies of numerous national and international brands that successfully used relationship marketing to meet their communication needs. Customer Obsession is the definitive roadmap for all businesses that want to achieve the maximum return for their marketing investments.
Total Quality Control Essentials
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Author : Sarv Singh Soin
language : en
Publisher: McGraw-Hill Companies
Release Date : 1992
Total Quality Control Essentials written by Sarv Singh Soin and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
This complete guide to TQC takes a practical, how-to approach, addressing the quality revolution, customer obsession, planning processes; improvement cycles, process management, employee participation, getting started and ongoing management; conducting TQC audits or review; and the essence of TQC itself. Also included are appendices of recommended readings, improvement projects using the PDCA cycle, the "seven quality control tools", and the "seven new management tools". 40 illustrations and an index are provided.
Total Quality Management
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Author : Stephen George
language : en
Publisher: Wiley-Interscience
Release Date : 1998-03-03
Total Quality Management written by Stephen George and has been published by Wiley-Interscience this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-03 with Business & Economics categories.
The former chairman of the Baldrige Award panel of judges teams up once again with a leading quality consultant to bring you a Baldrige-based TQM model that covers every aspect of your business. Built from the best practices of 51 companies, from small business to huge corporations, this book offer the best practices and TQM applications demonstrated with hundreds of real-world examples.
Customer Obsessed
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Author : Eric Berridge
language : en
Publisher: John Wiley & Sons
Release Date : 2016-09-13
Customer Obsessed written by Eric Berridge and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-13 with Business & Economics categories.
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You'll examine the many factors that influence the customer experience, and emerge with the insight to fine-tune your approach using the power of the cloud. What kind of advantage is your company leaving on the table? This book guides you through the key drivers of customer success to help you optimize your approach and leverage the future of global technology. Learn the keys to competitive advantage in the digital era Gain insight into each element that affects customer experience Harness the power of the cloud to achieve customer success Follow a prescriptive framework for optimizing customer experience We are in the golden age of IT innovation, but the majority of companies haven't even adopted cloud technology, much less begun to utilize its full business capabilities. Jump into the gap now, and reap the benefits as other struggle to catch up. Customer Obsessed gives you the guidance you need to achieve sustainable success in today's digital world.
Customer Obsession
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Author : Victor Steele
language : en
Publisher: Independently Published
Release Date : 2023-03-02
Customer Obsession written by Victor Steele and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-02 with categories.
In today's highly competitive market, businesses constantly seek ways to gain an edge over their competitors. The key to success lies in building a culture of customer obsession that focuses on understanding customers' needs, wants, and pain points and then delivering exceptional experiences that exceed their expectations. In "Customer Obsession," author Victor Steele explores the concept of customer obsession and provides actionable insights and strategies that businesses can use to transform their customer experience. Drawing on real-world examples and case studies, this book takes readers on a journey to understand the critical importance of customer obsession and its impact on business success. Through the pages of this book, readers will learn how to: Develop a deep understanding of their customer's needs and preferences Create a customer-centric culture within their organization Design and deliver exceptional customer experiences at every touchpoint Measure and optimize their customer experience to drive business growth Whether you're a startup founder or a seasoned business leader, "Customer Obsession" will inspire you to rethink your approach to customer experience and equip you with the tools and strategies you need to build a genuinely customer-obsessed organization. If you're ready to transform your business and take your customer experience to the next level, then "Customer Obsession" is the book for you. Order your copy today and start your journey toward customer obsession!
Stronger Through Adversity World Class Leaders Share Pandemic Tested Lessons On Thriving During The Toughest Challenges
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Author : Joseph A. Michelli
language : en
Publisher: McGraw Hill Professional
Release Date : 2020-12-22
Stronger Through Adversity World Class Leaders Share Pandemic Tested Lessons On Thriving During The Toughest Challenges written by Joseph A. Michelli and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-22 with Business & Economics categories.
From business guru Joseph Michelli―the leadership lessons needed to thrive beyond the greatest business crisis in modern history COVID-19 has disrupted business and life in ways we never imagined. Within days of the outbreak, Joseph Michelli—the world-renowned business expert who has cracked the leadership codes of Starbucks, Airbnb, Mercedes-Benz USA, and many other top companies—went to work. He contacted 140+ senior leaders at major companies about their specific challenges and how they were meeting them—getting raw yet thoughtful real-time insights into a crisis that will define an entire generation of leaders. The result is Stronger Through Adversity. In this business guide for our times, Michelli distills best leadership practices that can be used in any company, in any industry. Organized into four main themes—Set the Foundation, Build Connections, Move with Purpose, and Harness Change—Stronger Through Adversity provides a deep dive into the methods, tactics, and approaches leaders have used to keep their company afloat and to position it for success long after the pandemic. You’ll get invaluable insights into crisis management, keeping employees and customers safe, maintaining a culture of engagement, and rapidly innovating. Applying powerful leadership methods used by Microsoft, Starbucks, Google, DHL, Target, Verizon, Kohl’s, Marriott, and many others, you’ll seize and hold the competitive edge in your industry. Whether you run a Fortune 500 company, own a small business, or manage a department or team—this is your moment. Stronger Through Adversity delivers everything you need to prosper—to lead your people to an unprecedented recovery, to weather the toughest challenges your business faces from the pandemic and beyond, and to thrive in all storms, large and small.