Customer Intimacy Analytics
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Customer Intimacy Analytics
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Author : François Habryn
language : en
Publisher: KIT Scientific Publishing
Release Date : 2014-07-30
Customer Intimacy Analytics written by François Habryn and has been published by KIT Scientific Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-30 with Business & Economics categories.
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
Customer Intimacy Analytics Leveraging Operational Data To Assess Customer Knowledge And Relationships And To Measure Their Business Impact
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Author :
language : en
Publisher:
Release Date :
Customer Intimacy Analytics Leveraging Operational Data To Assess Customer Knowledge And Relationships And To Measure Their Business Impact written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
E Khaya S Customer Acquisition And Retention
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Author : Armstrong Odiwuor
language : en
Publisher: GRIN Verlag
Release Date : 2024-05-28
E Khaya S Customer Acquisition And Retention written by Armstrong Odiwuor and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-28 with Business & Economics categories.
Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Free University of Berlin (Business Administration and Management), course: Business Management, Marketing, language: English, abstract: Customer acquisition is the act of designing and promoting a brand’s experiences in a manner that attracts more customers to make the first conversation, which might be an order, app download, subscription or purchase. The process takes many steps since the prospective client changes from being unaware of the brand, to weighing it against other brands, to making a purchase decision. On the other hand, customer retention focuses more on nurturing a better relationship with the current customers to increase loyalty and drive repeat purchases. However, a successful retention relies on data management and delivering relevant messages according to customers’ interests and preferences. Customer acquisition and retention are the key challenges facing E’Khaya. According to Furman, “retention” is the gold standard since repeat customers not only spend more but also cost less in marketing expenses. This implies that while E’Khaya only focuses on acquiring new customers, it can incur a higher cost in customer acquisition than necessary. Therefore, this paper will provide a road map for E’Khaya to help in acquiring and retaining customers.
Enterprise Management With Sap Sem Business Analytics
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Author : Marco Meier
language : en
Publisher: Springer Science & Business Media
Release Date : 2003
Enterprise Management With Sap Sem Business Analytics written by Marco Meier and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
In order to make strategy happen there is a need for powerful management information systems. SAP focuses on the application of modern business administration concepts, e.g. Value Based Management, the Balanced Scorecard, the Management Cockpit or flexible planning methods. The book describes the methodology and implementation of a powerful tool for enterprise management. Practical examples show how SAP Strategic Enterprise Management/Business Analytics (SAP SEM/BA) can help to improve cross functional planning, reporting and analyzing. SAP SEM/BA is a leading edge IT-solution for top management and related departments in large enterprises and groups. It demonstrates the state of the art of modern management information and decision support systems.
The Loyalty Leap
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Author : Bryan Pearson
language : en
Publisher: Penguin
Release Date : 2012-05-10
The Loyalty Leap written by Bryan Pearson and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-10 with Business & Economics categories.
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this customer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes: Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitalizing on that equation is our business responsibility. The Loyalty Leap will give you the tools to persuade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong customer relationships. It also shares compelling examples, including: How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location. How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention. How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate. How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits. Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the curtain to show how the best companies are doing it.
Marketing In The 21st Century Interactive And Multi Channel Marketing
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Author : Bruce David Keillor
language : en
Publisher: Greenwood
Release Date : 2007
Marketing In The 21st Century Interactive And Multi Channel Marketing written by Bruce David Keillor and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Strategic And Operational Analysis Of Frequent Shopper Loyalty Programs In The United States Food Industry
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Author : Scott M. Bolonda
language : en
Publisher:
Release Date : 1996
Strategic And Operational Analysis Of Frequent Shopper Loyalty Programs In The United States Food Industry written by Scott M. Bolonda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Data Strategy
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Author : Sid Adelman
language : en
Publisher: Addison-Wesley Professional
Release Date : 2005
Data Strategy written by Sid Adelman and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Computers categories.
Without a data strategy, the people within an organization have no guidelines for making decisions that are absolutely crucial to the success of the IT organization and to the entire organization. The absence of a strategy gives a blank check to those who want to pursue their own agendas, including those who want to try new database management systems, new technologies (often unproven), and new tools. This type of environment provides no hope for success. Data Strategy should result in the development of systems with less risk, higher quality systems, and reusability of assets. This is key to keeping cost and maintenance down, thus running lean and mean. Data Strategy provides a CIO with a rationale to counter arguments for immature technology and data strategies that are inconsistent with existing strategies. This book uses case studies and best practices to give the reader the tools they need to create the best strategy for the organization.
Hr From The Outside In Six Competencies For The Future Of Human Resources
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Author : David Ulrich
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-07-20
Hr From The Outside In Six Competencies For The Future Of Human Resources written by David Ulrich and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-20 with Business & Economics categories.
“This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.” —Edward E. Lawler III, Professor, University of Southern California “This book is a crucial blueprint of what it takes to succeed. A must have for every HR professional.” —Lynda Gratton, Professor, London Business School “One single concept changed the HR world forever: ‘HR business partner’. Through consistent cycles of research and practical application, Dave and his team have produced and update the most comprehensive set of HR competencies ever.” —Horacio Quiros, President, World Federation of People Management Associations "Packed with facts, evidence, and prescriptive advice. It is about being a business leader first, and an HR professional second.” —Randy MacDonald, Senior Vice President, Human Resources, IBM Corporation "The concepts and competencies presented in this book provide HR leaders with new insights." —Gina Qiao, Senior Vice President, HR Lenovo “Powerful, relevant and timely! Defines "new HR" in a pragmatic way. This book is a must for leaders and HR folks who seek to create sustainable competitive advantage.” —Satish Pradhan, Chief, Group Human Resources, Tata Sons Limited “You can’t argue with the data! This book is a definitive and practical guide to learning the HR competencies for success.” —John Lynch, Senior Vice President, HR, General Electric “A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.” —Sue Meisinger, Distinguished speaker and author, former CEO of SHRM "Read this book for a unique long-term perspective on where HR competencies have brought us and must take us in future." —John Boudreau, Professor, University of Southern California and Research Director, Center for Effective Organizations
Voice Over Ip Crash Course
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Author : Steven Shepard
language : en
Publisher: McGraw Hill Professional
Release Date : 2005-07-20
Voice Over Ip Crash Course written by Steven Shepard and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-20 with Computers categories.
Get a solid foundation in VoIP technologies, solutions, and protocols and determine if and when it's time to introduce VoIP into your network architecture. This essential guide offers complete technology coverage, while discussing the business, strategic, and competitive implications of VoIP deployment in corporations. The challenges faced by service providers as they evolve to an IP infrastructure while continuing to operate the PSTN are also examined. Based on a real-world VoIP implementation case study, Voice Over IP Crash Course explains how to perform a functional audit of your pre-existing network to assess its capabilities and deficiencies. Then, you'll find out what it takes to migrate from a PSTN-based environment to a converged IP architecture. Details on hardware and software management, quality of service, backups, and security are also included. If you are considering implementing VoIP, read this book first. This book has full coverage of VoIP, including: The PSTN; The Challenge of QoS; Enterprise Service Models; Voice Digitization Techniques; The So-Called "Legacy PSTN"; The Evolution to VoIP; The Economic Promise of Converged Network Architectures; High-level Issues and Trends; Changes in the Enterprise Model that Make VoIP Desirable; IP and Wireless; Overview of TCP/IP and Related Protocols; Switching vs. Routing and Layer 2/Layer 3 Conundrum; VoIP Standards; VoIP Networks; IP Protocols vs. PSTN; Network Components; Interworking between SS7 and IP-based Protocols.