The Loyalty Leap
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The Loyalty Leap
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Author : Bryan Pearson
language : en
Publisher: Penguin
Release Date : 2012-05-10
The Loyalty Leap written by Bryan Pearson and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-10 with Business & Economics categories.
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this customer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes: Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitalizing on that equation is our business responsibility. The Loyalty Leap will give you the tools to persuade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong customer relationships. It also shares compelling examples, including: How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location. How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention. How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate. How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits. Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the curtain to show how the best companies are doing it.
The Loyalty Leap For B2b
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Author : Bryan Pearson
language : en
Publisher: Penguin Canada
Release Date : 2013-07-09
The Loyalty Leap For B2b written by Bryan Pearson and has been published by Penguin Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-09 with Business & Economics categories.
The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers
The Loyal Ronins
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Author : Shunsui Tamenaga
language : en
Publisher:
Release Date : 1884
The Loyal Ronins written by Shunsui Tamenaga and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1884 with Forty-seven Rōnin categories.
The Loyal Ronins An Historical Romance Translated From The Japanese Of Tamenaga Shunsui By Shiuichiro Saito And Edward Greey Illustrated By Kei Sai Yei Sen Of Yedo
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Author : Shunsui Tamenaga
language : en
Publisher:
Release Date : 1880
The Loyal Ronins An Historical Romance Translated From The Japanese Of Tamenaga Shunsui By Shiuichiro Saito And Edward Greey Illustrated By Kei Sai Yei Sen Of Yedo written by Shunsui Tamenaga and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1880 with categories.
Loyalty Com
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Author : Frederick Newell
language : en
Publisher: McGraw-Hill Companies
Release Date : 2002
Loyalty Com written by Frederick Newell and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Packed with case studies and real-world examples, "loyalty.com" reveals what the latest technology shifts mean to marketers in every field and outlines the fundamentals needed to build customer loyalty that will last.
World History
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Author :
language : en
Publisher: Holt McDougal
Release Date : 2000
World History written by and has been published by Holt McDougal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with History categories.
The Century Dictionary And Cyclopedia The Century Dictionary
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Author : William Dwight Whitney
language : en
Publisher:
Release Date : 1897
The Century Dictionary And Cyclopedia The Century Dictionary written by William Dwight Whitney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with Atlases categories.
Nature Versus Natural Selection
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Author : Charles Clement Coe
language : en
Publisher:
Release Date : 1895
Nature Versus Natural Selection written by Charles Clement Coe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with Evolution categories.
Technology And Society
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Author : Linda S. Hjorth
language : en
Publisher: Pearson
Release Date : 2008
Technology And Society written by Linda S. Hjorth and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Science categories.
For courses in Science, Technology, and Society; Culture and Society; Sociology; Ecology; Technology and Ethics; Technology for the Future; Local/Global Student Responsibility for the Future; Technology and Education; New and Emerging Technologies; and Implications of Engineering for the Future. Unique in its depth, breadth, and variety of opinions and writings, Technology and Society, Third Edition is designed to stimulate, inspire, and provoke awareness of technology's impact on society. Spanning eight topical areas, its articles are united by a single idea: technological change has been a constant companion to changes in society, ethics, energy, the environment, population, conflict, the third world, health, and even the future. Drawing on the contributors' diverse backgrounds, this anthology explores the complexities of today's toughest technology and society issues and features case studies and exercises that promote critical thinking, problem solving and social awareness.
Documents
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Author : Boston (Mass.). School Committee
language : en
Publisher:
Release Date : 1893
Documents written by Boston (Mass.). School Committee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1893 with categories.