Copywriting Made Simple

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Copywriting Made Simple

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Author : Tom Albrighton
language : en
Publisher: ABC Business Communications Ltd
Release Date : 2020-06-06

Copywriting Made Simple written by Tom Albrighton and has been published by ABC Business Communications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-06 with Business & Economics categories.

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity

Ai Copywriting Made Simple

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Author : Nicholas Banks
language : en
Publisher: Esther Itopa Bello
Release Date : 2025-12-30

Ai Copywriting Made Simple written by Nicholas Banks and has been published by Esther Itopa Bello this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-12-30 with Computers categories.

You don’t need to be “good with words” to write copy that works. You need clarity—and the right support. If copywriting has ever felt confusing, intimidating, or out of reach, this book was written with you in mind. Maybe you’ve stared at a blank page wondering what to say. Maybe you’ve tried AI tools and felt impressed—but unsure whether the words were actually good. Or maybe you understand the basics of marketing, yet still struggle to turn ideas into clear, confident copy that people respond to. This book bridges that gap. Not with hype. Not with gimmicks. But with a calm, step-by-step approach that shows you how copywriting actually works—and how to use AI as a practical partner, not a replacement for thinking. Inside, you’ll learn how real people read, decide, and take action. You’ll discover how to write headlines that stop the scroll, openings that keep attention, and messages that feel human instead of forced. You’ll see how to turn features into benefits, how to build simple sales pages, how to write emails that don’t feel spammy, and how to use AI to speed up the process without losing trust or quality. This isn’t a book of shortcuts. It’s a guide to building a skill—one that grows with practice and pays off over time. Whether you want to improve your own projects, build a side income, support clients, or simply communicate more clearly, this book gives you a foundation you can return to again and again. If you’ve been looking for a clear, grounded way to learn copywriting in the age of AI—without pressure, exaggeration, or confusion—this may be exactly what you’ve been missing.

Summary Of Tom Albrighton S Copywriting Made Simple

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Author : Everest Media
language : en
Publisher: Everest Media LLC
Release Date : 2022-07-24T22:59:00Z

Summary Of Tom Albrighton S Copywriting Made Simple written by Everest Media and has been published by Everest Media LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-24T22:59:00Z with Business & Economics categories.

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The product is the thing you’re selling. It could be a business-to-consumer product like orange squash or a microwave, a business-to-consumer service like car insurance or window cleaning, a business-to-business product like a photocopier or a forklift truck, or a business-to-business service like accountancy or marketing. #2 When writing about a product, you must first understand what it does, how it works, and what problems it solves. You must also understand who uses it, how they use it, and when. You must also consider whether there is anything unusual or even unique about the product. #3 To learn about the product, ask the client for all the information they have available, including brochures, web pages, internal presentations, and anything else. If they offer to write their own notes, say yes. #4 Site visits are worthwhile for any product, but are particularly useful for professional services. The end client is buying the people who will deliver the service, and the culture of the company will have a big impact on their experience.

Copywriting Made Easy

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Author : Darwin Jordans
language : en
Publisher: Independently Published
Release Date : 2023-01-02

Copywriting Made Easy written by Darwin Jordans and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-02 with categories.

Are you looking for a book well detailed on a simple guide to professional copywriting? Are u nursing a passion to take copywriting as a profession? Do you want to be a good copywriter? Are you looking for a good copywriter for your industry? Or a book to use as a tutor? Worry no more, "copywriting made easy" is all you need. It deals on: Copywriting as a profession Types of copywriting copywriting and content marketing Teamwork in copywriting Professional copywriting skills Understanding copywriter's workflow Smart copywriting tools Simple Steps to be a copywriter Technology platforms to drive more effective performance outcomes Improvement the master key: curiosity + feedback Guide to find a good copywriter The advertising industry's lifeblood is good copy. This useful manual offers tried-and-true recommendations and professional guidance on how to create copy that will inspire, compel, and persuade readers to make a purchase. Order now!

Advertising For A Small Business Made Simple

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Author : Bernard Ryan
language : en
Publisher: Main Street Books
Release Date : 1996

Advertising For A Small Business Made Simple written by Bernard Ryan and has been published by Main Street Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

The newest book in the Made Simple series helps small business owners understand every aspect of advertising--and how to apply smart advertising to their businesses and make them flourish. In addition to the vital and practical advice concerning advertising, all aspects of integrated marketing communications are addressed.

Advertising Copywriting

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Author : Philip Ward Burton
language : en
Publisher: N T C Business Books
Release Date : 1990

Advertising Copywriting written by Philip Ward Burton and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Here's everything you need to master the art of writing powerful, sales-clinching copy and stay ahead of the competition. From low-budget local advertising to big-budget national television spots, this premier resource presents the basics of writing for every advertising medium. Packed with unique tips, Advertising Copywriting: -- Explains how to create headlines that sell-- Provides advertising production information-- Introduces the research methods used to evaluate copy-- Summarizes the advertising laws that affect the copywriter

Copywritng Made Easy

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Author : Otika Harmony
language : en
Publisher: Independently Published
Release Date : 2024-08-20

Copywritng Made Easy written by Otika Harmony and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-20 with Business & Economics categories.

Copywriting Made Easy: A Step-by-Step Breakdown Copywriting Made Easy reveals the secrets of persuasive copy that attracts, converts, and sells. Whether you're a total beginner or looking to hone your skills, this comprehensive guide provides clear, actionable strategies for every level. With sections dedicated to beginners, intermediates, and experts, you'll find tailored advice to fit where you are and take you to the next level. Inside, you'll find: Proven techniques for creating compelling headlines, engaging content, and compelling calls to action; practical tips to improve readability, boost SEO, and connect more deeply with your audience; real-world examples and exercises to bring every concept to life and let you immediately apply what you learn. Regardless of your experience, Copywriting Made Easy gives you the tools to create copy that not only grabs attention but gets results. Are you ready to transform your writing? Start your journey today and become the copywriter you've always wanted to be. Get your copy now!

Instant Inspiration For Copywriters

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Author : R. Frothingham
language : en
Publisher:
Release Date : 2020-04-16

Instant Inspiration For Copywriters written by R. Frothingham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-16 with categories.

This book will make you a better copywriter. "Instant Inspiration for Copywriters may be the only 'instant results' book I've ever read that delivers what is promised in the title: practical, real-world tips and advice - more than 500 pearls of wisdom in all -- that both inspires and teaches you to write the strongest copy you can." - Bob Bly, author, The Copywriter's Handbook "I would urge everyone who writes copy to get this book. Some of the quotes are stunning -- stuff you've never heard, and they'll expand your mind. But the reason I think you need to get it is all the reminders, from top names in the business, of what sometimes you forget to do that costs you money." - David Garfinkel, author, Breakthrough Copywriting "Scott has created an absorbing collection of tips, ideas and opinions about every aspect of copywriting. You'll find time-honored wisdom from David Ogilvy and Rosser Reeves, alongside insights from today's master practitioners like Joanna Wiebe and Ann Handley. Dip into it whenever you need a helping hand or a new direction - it won't let you down." - Tom Albrighton, author, Copywriting Made Simple "Einstein said, 'Example isn't another way to teach; it is the only way to teach.' Yet depressingly few copywriters study what the best writers said about writing. Here is pithy, wise advice not just from people I knew - Gene Schwartz, David Ogilvy, Joe Sugarman, for instance - but from good writers of all kinds. Nathaniel Hawthorne, Elmore Leonard, Jeanette Winterson, Maya Angelou, Ernest Hemingway, John Steinbeck ...This is your short-cut to better writing. Not just copywriting: ANY writing." - Drayton Bird, author, Commonsense Direct & Digital Marketing "There are only a few copywriting books I would consider to be 'keepers'. This is one of them. What makes this book great is it gives you an instant dose of inspiration whenever needed. And we copywriters tend to need that often!" - Steve Slaunwhite, author, The Everything Guide To Writing Copy What are you waiting for? Click the orange Buy Now button.

Journal Of Business

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Author :
language : en
Publisher:
Release Date : 1938

Journal Of Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1938 with Business categories.

Copywriting

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Author : George Timothy Clarke
language : en
Publisher:
Release Date : 1959

Copywriting written by George Timothy Clarke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Advertising copy categories.