Consumer Behavior In Practice

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Consumer Behavior In Practice

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Author : Eugene Y. Chan
language : en
Publisher: Springer Nature
Release Date : 2024-02-22

Consumer Behavior In Practice written by Eugene Y. Chan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-22 with Business & Economics categories.

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities.

Consumer Behavior And The Practice Of Marketing

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Author : Kenneth E. Runyon
language : en
Publisher: Merrill Publishing Company
Release Date : 1980

Consumer Behavior And The Practice Of Marketing written by Kenneth E. Runyon and has been published by Merrill Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.

Consumer Behavior Theory And Practice

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Author : Charles Glenn Walters
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1974

Consumer Behavior Theory And Practice written by Charles Glenn Walters and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.

Consumer Behavior

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Author : Syed Akhter
language : en
Publisher: SAGE Publications
Release Date : 2023-03-11

Consumer Behavior written by Syed Akhter and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-11 with Business & Economics categories.

The sixth edition explains key consumer behavior concepts and theories, drawing on the latest research in psychology, economics, and sociology. The new lead author, Syed Akhter (Marquette University) has completely updated 6e to deliver a more concise alternative (approximately 450 pages) to the old style exhaustive, encyclopedic approach of the major competitors. 6e covers the important areas CB instructors would likely want covered, but omits material less essential to the student’s education in consumer behavior. The book′s emphasis on the practical application of the chapter material meets students’ bias for retaining that which can help them become successful in a marketing career. It presents a “Strategy Box” in each chapter that focuses on questions related to consumer behavior research and findings, challenging students to think critically and answer strategic questions as well as numerous cross-cultural examples to illustrate concepts of consumer behavior and make them meaningful. End-of-chapter applied sections, “Putting Theory into Practice,” offer students additional materials to dig deeper into chapter topics and improve decision-making skills.

Consumer Behavior Theory And Practice

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Author : C G. WALTERS
language : en
Publisher:
Release Date : 1976

Consumer Behavior Theory And Practice written by C G. WALTERS and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.

Consumer Behavior

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Author : Frank R. Kardes
language : en
Publisher:
Release Date : 2011

Consumer Behavior written by Frank R. Kardes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.

Consumer Behavior

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Author : Senay Sabah
language : en
Publisher: BoD – Books on Demand
Release Date : 2017-11-21

Consumer Behavior written by Senay Sabah and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-21 with Business & Economics categories.

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

Consumer Behavior In Asia

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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2014-06-23

Consumer Behavior In Asia written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-23 with Business & Economics categories.

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Decoding Digital Consumer Behavior

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Author : Alfonso Pellegrino
language : en
Publisher: Springer Nature
Release Date : 2024-05-30

Decoding Digital Consumer Behavior written by Alfonso Pellegrino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Business & Economics categories.

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.

Consumer Behavior

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Author : C. Gleen Walters
language : es
Publisher:
Release Date : 1974

Consumer Behavior written by C. Gleen Walters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.