Consumer Behavior In Asia
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Consumer Behavior In Asia
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Author : Tsang-sing Chan
language : en
Publisher: Psychology Press
Release Date : 1999
Consumer Behavior In Asia written by Tsang-sing Chan and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market and enabling you to accurately assess market demands and enact effective marketing strategies. Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market.
Consumer Behaviour In Asia
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Author : Hellmut Schütte
language : en
Publisher: Springer
Release Date : 2016-07-27
Consumer Behaviour In Asia written by Hellmut Schütte and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
The Psychology Of The Asian Consumer
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Author : Bernd Schmitt
language : en
Publisher: Routledge
Release Date : 2015-07-03
The Psychology Of The Asian Consumer written by Bernd Schmitt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-03 with Business & Economics categories.
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.
Consumer Behaviour Asia Pacific Edition
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Author : Wayne D. Hoyer
language : en
Publisher: Cengage AU
Release Date : 2017-01-01
Consumer Behaviour Asia Pacific Edition written by Wayne D. Hoyer and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Business & Economics categories.
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
Marketing And Consumer Behavior In East And South East Asia
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Author : Anthony Pecotich
language : en
Publisher:
Release Date : 1998
Marketing And Consumer Behavior In East And South East Asia written by Anthony Pecotich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.
Consumer Behavior In Asia
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Author : Hellmut Schütte
language : en
Publisher: NYU Press
Release Date : 1998-12-01
Consumer Behavior In Asia written by Hellmut Schütte and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-12-01 with Social Science categories.
Asia currently accounts for a quarter of the world economy and half of the world's population. Few international companies can afford to ignore a market of such size and importance. Yet despite the centrality of Asia as a market, there exists a remarkable dearth of marketing theory specific to Asia. Cultural differences strongly influence consumer behavior. In the West, an effective brand name will be short, distinctive, memorable, and indicative of the product's functions. In Asia, however, a strong belief in luck and fate means that additional qualities, such as whether the characters which make up a product name are "lucky" ones, has a significant effect on brand attitude. Successful sales and marketing strategies in Asia must be rooted in an understanding of the cultural differences which affect Asian consumers' buying patterns. Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods.
Consumer Culture Theory In Asia
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Author : Yuko Minowa
language : en
Publisher: Routledge
Release Date : 2021-12-27
Consumer Culture Theory In Asia written by Yuko Minowa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-27 with Business & Economics categories.
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers’ identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to CCT, and for postgraduate students interested in CCT or writing a consumer culture-related thesis.
Handbook Of Research On Artificial Intelligence And Knowledge Management In Asia S Digital Economy
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Author : Ordóñez de Pablos, Patricia
language : en
Publisher: IGI Global
Release Date : 2022-11-11
Handbook Of Research On Artificial Intelligence And Knowledge Management In Asia S Digital Economy written by Ordóñez de Pablos, Patricia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-11 with Business & Economics categories.
Artificial intelligence (AI) and knowledge management can create innovative digital solutions and business opportunities in Asia from circular and green economies to technological disruption, innovation, and smart cities. It is essential to understand the impact and importance of AI and knowledge management within the digital economy for future development and for fostering the best practices within 21st century businesses. The Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy offers conceptual frameworks, empirical studies, and case studies that help to understand the latest developments in artificial intelligence and knowledge management, as well as its potential for digital transformation and business opportunities in Asia. Covering topics such as augmented reality. Convolutional neural networks, and digital transformation, this major reference work generates enriching debate on the challenges and opportunities for economic growth and inclusion in the region among business executives and leaders, IT managers, policymakers, government officials, students and educators of higher education, researchers, and academicians.
Ageing In Southeast And East Asia
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Author : Lee Hock Guan
language : en
Publisher: Institute of Southeast Asian Studies
Release Date : 2008
Ageing In Southeast And East Asia written by Lee Hock Guan and has been published by Institute of Southeast Asian Studies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Family & Relationships categories.
Examines national ageing policies and programs, the sustainability of existing pension systems, housing and living arrangements, inter-generational transfer, and aspects of quality of life of the elderly population.
Contemporary Economic Issues In Asian Countries Proceeding Of Ceiac 2022 Volume 2
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Author : An Thinh Nguyen
language : en
Publisher: Springer Nature
Release Date : 2023-04-21
Contemporary Economic Issues In Asian Countries Proceeding Of Ceiac 2022 Volume 2 written by An Thinh Nguyen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-21 with Business & Economics categories.
This book continues the discussion from Volume 1 on the general considerations regarding global changes and contemporary economic issues in Asian countries in real terms. It offers a collection of original conference papers from the annual international conferences on “Contemporary economic issues in Asian countries” (CEIAC Conference) commenced in 2022 in collaboration with CIFOR-ICRAF, Sungkyunkwan University (Korea), and Tamkang University (Taiwan). The theme of the CEIAC Conference 2022 deals with broad aspects of the contemporary economic issues in Asian countries. It covers topics such as economics and business (economic theory, national and international income distribution, macroeconomic policies, sectors of economy, productivity developments, financial market, business governance, bank financing, etc.), green economy and sustainable development (developing process, development policy, public policy, sustainable growth, green growth, etc.), and international trade and investment (international trade theory, free trade agreements, tariffs, intellectual property, international law, etc.). The book would interest a wide array of professors, researchers, lecturers, students in fields of economics, consultants, and decision makers interested in the issues related to economic issues in Asia.