Competitor Targeting
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Competitor Targeting
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Author : Ian Gordon
language : en
Publisher: Etobicoke, Ont. : John Wiley & Sons
Release Date : 2002
Competitor Targeting written by Ian Gordon and has been published by Etobicoke, Ont. : John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.
Frameworks For Market Strategy
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Author : Noel Capon
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-08
Frameworks For Market Strategy written by Noel Capon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Business & Economics categories.
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.
The Oxford Handbook Of Strategic Sales And Sales Management
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Author : David W. Cravens
language : en
Publisher: OUP Oxford
Release Date : 2012-11-22
The Oxford Handbook Of Strategic Sales And Sales Management written by David W. Cravens and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-22 with Business & Economics categories.
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Total Integrated Marketing
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Author : James M. Hulbert
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
Total Integrated Marketing written by James M. Hulbert and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration of the firm's entire capabilities into a system which delivers exemplary customer satisfaction. Integrating marketing is imperative, from the top down and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, they say, which ensures that everyone in the organization has one paramount goal to get and keep customers, can success be achieved. They provide marketing tips and innovations that readers can adapt to their own businesses and revealing cases which lift the lid on good and bad practice around the world.
Handbook On Small Bore Rifle Shooting Equipment Marksmanship Target Shooting Practical Shooting Rifle Ranges Rifle Clubs
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Author : Colonel Townsend Whelen
language : en
Publisher: Read Books Ltd
Release Date : 2012-11-26
Handbook On Small Bore Rifle Shooting Equipment Marksmanship Target Shooting Practical Shooting Rifle Ranges Rifle Clubs written by Colonel Townsend Whelen and has been published by Read Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-26 with Sports & Recreation categories.
This vintage text contains a comprehensive handbook on small bore rifle shooting, with information on equipment, marksmanship, target shooting, practical shooting, rifle ranger, and rifle clubs. Written in clear, concise language and full of invaluable tips and useful information pertaining to bore rifle shooting, this volume would be of considerable utility to novice rifle enthusiasts, and would make for a great addition to collections of shooting literature. The chapters of this book include: Equipment, Marksmanship, Aiming, The Firing Positions, Trigger Squeeze, Aiming, The Firing Positions, Trigger Squeeze, Sight Adjustment and Range Practice, Slow Fire, Rapid Fire, Tournaments and Competitions, Field Shooting, etcetera. This book is being republished now in an affordable, modern edition complete with a new prefatory biography of the author.
A Half Century Of Romance Linguistics Selected Proceedings Of The 50th Linguistic Symposium On Romance Languages
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Author : Barbara E. Bullock
language : en
Publisher: Language Science Press
Release Date : 2023-02-14
A Half Century Of Romance Linguistics Selected Proceedings Of The 50th Linguistic Symposium On Romance Languages written by Barbara E. Bullock and has been published by Language Science Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-14 with Foreign Language Study categories.
The present volume presents a selection of the revised and peer-reviewed proceedings articles of the 50th Linguistic Symposium on Romance Languages (LSRL 50) which was hosted virtually by the faculty and students from the University of Texas at Austin. With contributions from rising and senior scholars from Europe and the Americas, the volume demonstrates the breadth of research in contemporary Romance linguistics with articles that apply corpus-based and laboratory methods, as well as theory, to explore the structure, use, and development of the Romance languages. The articles cover a wide range of fields including morphosyntax, semantics, language variation and change, sociophonetics, historical linguistics, language acquisition, and computational linguistics. In an introductory article, the editors document the sudden transition of LSRL 50 to a virtual format and acknowledge those who helped them to ensure the continuity of this annual scholarly meeting.
Encyclopedia Of Chromatography
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Author : Jack Cazes
language : en
Publisher: CRC Press
Release Date : 2009-10-12
Encyclopedia Of Chromatography written by Jack Cazes and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-12 with Science categories.
Thoroughly revised and expanded, this third edition offers illustrative tables and figures to clarify technical points in the articles and provides a valuable, reader-friendly reference for all those who employ chromatographic methods for analysis of complex mixtures of substances. An authoritative source of information, this introductory guide to specific chromatographic techniques and theory discusses the relevant science and technology, offering key references for analyzing specific chemicals and applications in industry and focusing on emerging technologies and uses.
Competitive Intelligence For The Competitive Edge
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Author : Alan Dutka
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-04-22
Competitive Intelligence For The Competitive Edge written by Alan Dutka and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-22 with Business & Economics categories.
Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.
Competitive Marketing Strategy
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Author : Linden Brown
language : en
Publisher:
Release Date : 1990
Competitive Marketing Strategy written by Linden Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Marketing Management In The 21st Century
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Author : Noel Capon
language : en
Publisher:
Release Date : 2001
Marketing Management In The 21st Century written by Noel Capon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.