Competitive Intelligence For The Competitive Edge
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Competitive Intelligence For The Competitive Edge
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Author : Alan Dutka
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-04-22
Competitive Intelligence For The Competitive Edge written by Alan Dutka and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-22 with Business & Economics categories.
Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also: Reviews the latest tools and techniques for data gathering, storage, and analysis Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure Includes numerous real-life examples of using competitive intelligence techniques in actual business situations Offers important information on obtaining competitive intelligence information for the global marketplace Provides a list of resources for competitive intelligence information Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.
Competitive Intelligence For The Competitive Edge
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Author : Alan F. Dutka
language : en
Publisher: NTC/Contemporary Publishing Company
Release Date : 2000
Competitive Intelligence For The Competitive Edge written by Alan F. Dutka and has been published by NTC/Contemporary Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment. This book shows you how to improve the effectiveness of your marketing efforts by understanding what your competitors are really up to and then making that knowledge work to your (and your company's) advantage. Apply, Competitive Intelligence for the Competitive Edge offers professional marketers, researchers, and account managers a detailed introduction to the professional practice of competitive intelligence and provides numerous examples of competitive. Plus, author Alan Dutka gives insight into the most effective data-gathering, analysis, and storage techniques; research strategies; and the latest tools available to business professionals for competitive intelligence pursuits.
Corporate Intelligence Awareness
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Author : Rodger Nevill Harding
language : en
Publisher: Multi-Media Publications Inc.
Release Date : 2006
Corporate Intelligence Awareness written by Rodger Nevill Harding and has been published by Multi-Media Publications Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
In this compelling new book by a former diplomat, readers will learn the secrets to developing an intelligence strategy by effective information gathering and analyzing, and then to delivering credible intelligence to senior management.
From Knowledge To Intelligence
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Author : Helen Rothberg
language : en
Publisher: Routledge
Release Date : 2007-03-14
From Knowledge To Intelligence written by Helen Rothberg and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-14 with Business & Economics categories.
In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
Proven Strategies In Competitive Intelligence
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Author : Society of Competitive Intelligence Professionals
language : en
Publisher: John Wiley & Sons
Release Date : 2002-02-28
Proven Strategies In Competitive Intelligence written by Society of Competitive Intelligence Professionals and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-28 with Business & Economics categories.
Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action
Competitive Intelligence
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Author : Rainer Michaeli
language : en
Publisher: Springer
Release Date : 2012-05-28
Competitive Intelligence written by Rainer Michaeli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-28 with Business & Economics categories.
In the modern world of business management, the aim of Competitive Intelligence (CI) is to gain competitive advantage through the investigation and analysis of market and competitive information. This book offers a fundamental and practical introduction to the conceptions, techniques and practice of CI. A number of case studies on international companies highlight the different aspects of CI in practice. The book looks at methods of resolution, ideas and techniques including how to carry out research effectively, manage information overload and use analysis tools intelligently. The CI implementation process is also a key theme within the book. Strategic competitive analysis is essential in order to develop a successful business strategy, plan ahead and eventually gain measurable competitive advantage. The Competitive Intelligence approach is geared towards this. This book is a practical introduction to the concepts, techniques and uses of CI.
Competitive Intelligence As A Sustainable Long Term Competitive Advantage
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Author : Lucretia Lã¶Scher
language : en
Publisher: GRIN Verlag
Release Date : 2011
Competitive Intelligence As A Sustainable Long Term Competitive Advantage written by Lucretia Lã¶Scher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Diploma Thesis from the year 2010 in the subject Business economics - General, grade: 1,7, Leipzig Graduate School of Management, language: English, abstract: "Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful." Samuel Johnson (1709 - 1784) Nowadays knowledge is the economic basis of each company. One needs to know the product, the technology behind it, but also the customer, the competitor and other circumstances that influence the business . The scientific term for the necessity of information gathering and its transformation into applicable knowledge is Competitive Intelligence (CI). This thesis focuses on three questions regarding CI which are linked in a model. Firstly it gives an overview about the most important types of CI. Based on three types, namely Market Intelligence, Competitor Intelligence and Internal Intelligence, it raises the question if there are industry-specific requirements and general key aspects of the activity. The focus group consists of 15 multinational companies from 6 different industries which were analysed with respect to information gathering and types of CI activities. Secondly the thesis considers legal aspects. It asks how effective international treaties and European laws are in terms of criminal prosecution of unfair competition and protection of intellectual property rights. The considerations are limited to those facts that might be taken into account for CI actions. In addition it analyzes if the results from the first part of the thesis are legally allowed or if some activities are legally questionable. Thirdly it looks at the strategic relevance of the legally gathered information. Therefore it assesses the opportunities of CI activities for strategic implementation based on the existing strategic tool "Scenario Planning" and proves that the fit of CI and Scenario Planning has potential to create a sustainable Competitive Advantage (CA).
Competitive Intelligence Competitive Advantage
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Author : Michelle DeWitt
language : en
Publisher: Abacus Software
Release Date : 1997
Competitive Intelligence Competitive Advantage written by Michelle DeWitt and has been published by Abacus Software this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
e for managing all the pertinent information available and accessible on the Internet. Readers will earn a competitive advantage in today's marketplace by being able to access information databases, news services, reference services, and books and trade journals.
Competitive Intelligence Analysis And Strategy
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Author : Sheila Wright
language : en
Publisher:
Release Date : 2012
Competitive Intelligence Analysis And Strategy written by Sheila Wright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business intelligence categories.
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrowþs organisation will need to derive IBCA through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage.
Competitive Intelligence Advantage
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Author : Seena Sharp
language : en
Publisher: John Wiley & Sons
Release Date : 2009-10-01
Competitive Intelligence Advantage written by Seena Sharp and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-01 with Business & Economics categories.
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.