Competitive Intelligence Advantage
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Competitive Intelligence Advantage
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Author : Seena Sharp
language : en
Publisher: John Wiley & Sons
Release Date : 2009-10-01
Competitive Intelligence Advantage written by Seena Sharp and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-01 with Business & Economics categories.
A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.
Competitive Intelligence
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Author : Rainer Michaeli
language : en
Publisher: Springer
Release Date : 2012-05-28
Competitive Intelligence written by Rainer Michaeli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-28 with Business & Economics categories.
In the modern world of business management, the aim of Competitive Intelligence (CI) is to gain competitive advantage through the investigation and analysis of market and competitive information. This book offers a fundamental and practical introduction to the conceptions, techniques and practice of CI. A number of case studies on international companies highlight the different aspects of CI in practice. The book looks at methods of resolution, ideas and techniques including how to carry out research effectively, manage information overload and use analysis tools intelligently. The CI implementation process is also a key theme within the book. Strategic competitive analysis is essential in order to develop a successful business strategy, plan ahead and eventually gain measurable competitive advantage. The Competitive Intelligence approach is geared towards this. This book is a practical introduction to the concepts, techniques and uses of CI.
From Knowledge To Intelligence
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Author : Helen Rothberg
language : en
Publisher: Routledge
Release Date : 2007-03-14
From Knowledge To Intelligence written by Helen Rothberg and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-14 with Business & Economics categories.
In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
Competitive Intelligence
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Author : Carol Tallon
language : en
Publisher:
Release Date : 2011
Competitive Intelligence written by Carol Tallon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with BUSINESS & ECONOMICS categories.
Competitor Intelligence For Competitive Advantage
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Author : Andrew Pollard
language : en
Publisher:
Release Date : 1998
Competitor Intelligence For Competitive Advantage written by Andrew Pollard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business intelligence categories.
Competitive intelligence is the key to competitive strategy. This guide offers ways of gaining information on competitors without their knowledge. It provides advice on tricks of the trade and is written from a general management perspective.
Competitive Intelligence As A Sustainable Long Term Competitive Advantage
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Author : Lucretia Löscher
language : en
Publisher: GRIN Verlag
Release Date : 2011-01-03
Competitive Intelligence As A Sustainable Long Term Competitive Advantage written by Lucretia Löscher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with Business & Economics categories.
Diploma Thesis from the year 2010 in the subject Business economics - General, grade: 1,7, HHL Leipzig Graduate School of Management, language: English, abstract: “Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful.” Samuel Johnson (1709 – 1784) Nowadays knowledge is the economic basis of each company. One needs to know the product, the technology behind it, but also the customer, the competitor and other circumstances that influence the business . The scientific term for the necessity of information gathering and its transformation into applicable knowledge is Competitive Intelligence (CI). This thesis focuses on three questions regarding CI which are linked in a model. Firstly it gives an overview about the most important types of CI. Based on three types, namely Market Intelligence, Competitor Intelligence and Internal Intelligence, it raises the question if there are industry-specific requirements and general key aspects of the activity. The focus group consists of 15 multinational companies from 6 different industries which were analysed with respect to information gathering and types of CI activities. Secondly the thesis considers legal aspects. It asks how effective international treaties and European laws are in terms of criminal prosecution of unfair competition and protection of intellectual property rights. The considerations are limited to those facts that might be taken into account for CI actions. In addition it analyzes if the results from the first part of the thesis are legally allowed or if some activities are legally questionable. Thirdly it looks at the strategic relevance of the legally gathered information. Therefore it assesses the opportunities of CI activities for strategic implementation based on the existing strategic tool “Scenario Planning” and proves that the fit of CI and Scenario Planning has potential to create a sustainable Competitive Advantage (CA).
Competitive Advantage Through Competitive Intelligence
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Author : Douglas Bernhardt
language : en
Publisher:
Release Date : 1996
Competitive Advantage Through Competitive Intelligence written by Douglas Bernhardt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business intelligence categories.
Course notes.
Competitive Intelligence Competitive Advantage
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Author : Michelle DeWitt
language : en
Publisher: Abacus Software
Release Date : 1997
Competitive Intelligence Competitive Advantage written by Michelle DeWitt and has been published by Abacus Software this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
e for managing all the pertinent information available and accessible on the Internet. Readers will earn a competitive advantage in today's marketplace by being able to access information databases, news services, reference services, and books and trade journals.
Competitive Intelligence As A Sustainable Long Term Competitive Advantage
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Author : Lucretia Lã¶Scher
language : en
Publisher: GRIN Verlag
Release Date : 2011
Competitive Intelligence As A Sustainable Long Term Competitive Advantage written by Lucretia Lã¶Scher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Diploma Thesis from the year 2010 in the subject Business economics - General, grade: 1,7, Leipzig Graduate School of Management, language: English, abstract: "Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful." Samuel Johnson (1709 - 1784) Nowadays knowledge is the economic basis of each company. One needs to know the product, the technology behind it, but also the customer, the competitor and other circumstances that influence the business . The scientific term for the necessity of information gathering and its transformation into applicable knowledge is Competitive Intelligence (CI). This thesis focuses on three questions regarding CI which are linked in a model. Firstly it gives an overview about the most important types of CI. Based on three types, namely Market Intelligence, Competitor Intelligence and Internal Intelligence, it raises the question if there are industry-specific requirements and general key aspects of the activity. The focus group consists of 15 multinational companies from 6 different industries which were analysed with respect to information gathering and types of CI activities. Secondly the thesis considers legal aspects. It asks how effective international treaties and European laws are in terms of criminal prosecution of unfair competition and protection of intellectual property rights. The considerations are limited to those facts that might be taken into account for CI actions. In addition it analyzes if the results from the first part of the thesis are legally allowed or if some activities are legally questionable. Thirdly it looks at the strategic relevance of the legally gathered information. Therefore it assesses the opportunities of CI activities for strategic implementation based on the existing strategic tool "Scenario Planning" and proves that the fit of CI and Scenario Planning has potential to create a sustainable Competitive Advantage (CA).
Competitive Intelligence For The Competitive Edge
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Author : Alan F. Dutka
language : en
Publisher: NTC/Contemporary Publishing Company
Release Date : 2000
Competitive Intelligence For The Competitive Edge written by Alan F. Dutka and has been published by NTC/Contemporary Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment. This book shows you how to improve the effectiveness of your marketing efforts by understanding what your competitors are really up to and then making that knowledge work to your (and your company's) advantage. Apply, Competitive Intelligence for the Competitive Edge offers professional marketers, researchers, and account managers a detailed introduction to the professional practice of competitive intelligence and provides numerous examples of competitive. Plus, author Alan Dutka gives insight into the most effective data-gathering, analysis, and storage techniques; research strategies; and the latest tools available to business professionals for competitive intelligence pursuits.