Competing For Customers
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Competing For Customers
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Author : Jeb Dasteel
language : en
Publisher: FT Press
Release Date : 2016-01-29
Competing For Customers written by Jeb Dasteel and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-29 with Business & Economics categories.
Business-to-business customer expectations have changed. To survive—and thrive—in today’s economy, where customers are constantly reevaluating their purchases and looking at options never available before, you need to deliver business outcomes, not features and functionality. Suddenly, your “sale” is no longer a one-time event: it’s a relationship that demands continuous care and nurturing. You need to constantly deliver, measure, and demonstrate the value you create for your customers. Like it or not, it’s your job to make sure your customers succeed—and keep on succeeding—with what you’ve sold them. That job has a name: “Customer Success.” Delivering customer success means radically changing the way you engage with customers—from sales, to marketing, to engineering and support. This book gives you a complete framework for doing just that. Step by step, you’ll learn how to make sure your customers are achieving business outcomes from your offerings...now, next year, and for years to come. Embed customer success in your organizational DNA, in 3 steps: Listen: Truly understand what it means for your customers to succeed with your offerings Engage: Start a productive dialogue, collaborate to solve problems, and promote awareness of the value you create Ensure: Innovate to deliver on your promises, prove it to the customer, and build retention
Competing For Customers And Winning With Value
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Author : R. Eric Reidenbach
language : en
Publisher: Quality Press
Release Date : 2006-01-02
Competing For Customers And Winning With Value written by R. Eric Reidenbach and has been published by Quality Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-02 with Business & Economics categories.
This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be poor predictors of business performance, whereas the linkages between customer value and performance measures such as market share and profitability have been identified and documented. Value has been shown to be one of the best predictors of market share and customer loyalty available. Developing a system to harness value as a competitive weapon is an essential next step.Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.!
Competing For Customers
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Author : Jagan Nemani
language : en
Publisher: Apress
Release Date :
Competing For Customers written by Jagan Nemani and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In recent years, startups like Fab.com have been able to attract over two million customers in less than a year in the overcrowded e-commerce industry. Retail sites like Zappos.com have been able to sell goods to customers online while their brick-and-mortar competitors have struggled to stay open. High-end companies like Louis Vuitton have continued to attract customers, even during the worst recession in recent history. How have these companies managed to succeed while their competitors have either faltered or failed? As Jagan Nemani, Vice President of Product for Onvia, reveals in Competing for Customers, the secret to their success can be found in their innovative approach to customer experience. Based on five-plus years of cutting-edge research, Competing for Customers opens with a discussion of the importance of the customer experience and explains how this factor has become the essential ingredient for attracting and retaining customers. It next introduces a nine-factor framework that can be used to help companies understand both the requirements of their target customer segments and the customer experience that is currently being delivered to them by market incumbents. Then, based on this understanding, Competing for Customers teaches readers how to identify and fill the gaps in customers' desired experience and satisfy their otherwise unmet needs. Filled with case studies drawn from innovative companies operating in a wide range of industries, from pharmaceuticals to electronics, Competing for Customers shows readers how to: Shift the market in their company's favor and improve its investment returns by focusing on customer experience-driven innovation Listen to and identify the unmet needs of their customers and then develop solutions to cater to those needs Utilize different types of innovation—from business model innovation to process innovation—to better serve their customer base and draw in new customers Deliver a best-in-class customer experience that will help their company grab market share and stand out from the competition Small moves smartly made can mean the difference between a market-leading company and one that struggles to gain and retain customers. Put the odds of success in your company's favor and read Competing for Customers, which will empower you to disrupt the market, topple industry giants, and increase your company's chances of becoming number one. What you’ll learnReaders of Competing for Customers will learn: The steps that companies like Netflix, Fab.com, Zappos.com, and Hipcricket have taken to improve their customer experience and become market leaders How to apply a proven nine-factor customer experience framework to their business to better understand the requirements of their company's target customer segments How to grab market share, even under the most adverse conditions, by meeting customer needs that have otherwise been ignored by market incumbents How the proliferation of technology and information has made it easier for customers to learn about and frequent companies that offer solutions to ease their pain points How happy (or unhappy) customers can make or break a business Who this book is for Corporate executives Entrepreneurs Venture capitalists and angels Consultants Business development professionals Customer relationship professionals
The Future Of Competition
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Author : C. K. Prahalad
language : en
Publisher: Harvard Business Press
Release Date : 2004-02-18
The Future Of Competition written by C. K. Prahalad and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-18 with Business & Economics categories.
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.
Competing For Customers In A Social Network
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Author : Pradeep Dubey
language : en
Publisher:
Release Date : 2006
Competing For Customers In A Social Network written by Pradeep Dubey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Competing For Customers In A Social Network
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Author : Bernard De Meyer
language : en
Publisher:
Release Date : 2006
Competing For Customers In A Social Network written by Bernard De Meyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Choose Your Customer How To Compete Against The Digital Giants And Thrive
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Author : Jonathan L. S. Byrnes
language : en
Publisher: McGraw Hill Professional
Release Date : 2021-05-11
Choose Your Customer How To Compete Against The Digital Giants And Thrive written by Jonathan L. S. Byrnes and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-11 with Business & Economics categories.
Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants—by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive—and win—in this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to: Identify the customers who are the most profitable—and focus on them. Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have, or how much automation they use. Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth. These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result.
Federal Register
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Author :
language : en
Publisher:
Release Date : 1988-10
Federal Register written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-10 with Administrative law categories.
Competitor Targeting
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Author : Ian Gordon
language : en
Publisher: Etobicoke, Ont. : John Wiley & Sons
Release Date : 2002
Competitor Targeting written by Ian Gordon and has been published by Etobicoke, Ont. : John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.
Code Of Federal Regulations Title 16 Commercial Practices Pt 0 999 Revised As Of January 1 2011
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Author :
language : en
Publisher: Government Printing Office
Release Date : 2011-05-11
Code Of Federal Regulations Title 16 Commercial Practices Pt 0 999 Revised As Of January 1 2011 written by and has been published by Government Printing Office this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-11 with Law categories.