Brand Building
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Brand Building On The Internet
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Author : Martin Lindström
language : en
Publisher:
Release Date : 2000
Brand Building On The Internet written by Martin Lindström and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Brand marketing categories.
A corporate Web site on the Internet is no longer enough to survive in today's competitive on-line environment. This volume analyzes a range of international companies to demonstrate how the Internet demands a strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a brand strategy on the Internet and answers questions such as: what role should the Internet have in a marketing plan?; what types of companies are best-suited to market our product on the Internet?; how can a systematic dialogue between the consumer and the brand be created?; how can strong traffic on a site be created?; and how is it possible to measure the real value of branding a site? There are reviews of over 70 international Web sites and 40 case studies on companies such as Pepsi, Lego, Yellow Pages, M & Ms, FedEX, Kodak, Volkswagen, and Visa.
The Brand Called You
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Author : Peter Montoya
language : en
Publisher: Peter Montoya Incorporated
Release Date : 2003
The Brand Called You written by Peter Montoya and has been published by Peter Montoya Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The essential underpinnings of successful personal brand and techniques for specializing, positioning, and getting through to a specific audience.
The Brand Book
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Author : Daryl Fielding
language : en
Publisher: Hachette UK
Release Date : 2022-10-06
The Brand Book written by Daryl Fielding and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-06 with Business & Economics categories.
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022
Brand Building
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Author : Donald Charles
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-01-31
Brand Building written by Donald Charles and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-31 with Branding (Marketing) categories.
Would you Like to Build a Brand? Do you want to Know about brand building? Do you wish you knew the in and outs and the secrets to building your brand? When you download Brand Building: Beginners guide to social media and brand building, your knowledge will increase every day! You will discover everything you need to know about Building your Brand. These fun and Smart tips will transform your Brand, you will no longer be a beginner. You'll be proud to show off your Brand and new techniques to create wealth and grow you brand and business. Would you like to know more about? Proven strategies for building powerful Brands Branding Companion Strategies For Growth Strategies That The Pros Use Building your social Media following This book breaks training down into easy-to-understand modules. It starts from the very beginning of Brand Building, so you can get great results- even as a beginner! Buy Brand Building: Beginners guide to social media and brand building now, and start Building your Brand! Scroll to the top and select the "BUY" button for instant download. You'll be happy you did!
Brand Building And Marketing In Key Emerging Markets
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Author : Niklas Schaffmeister
language : en
Publisher: Springer
Release Date : 2015-10-09
Brand Building And Marketing In Key Emerging Markets written by Niklas Schaffmeister and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-09 with Business & Economics categories.
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.
Launching Building A Brand For Dummies
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Author : Amy Will
language : en
Publisher: John Wiley & Sons
Release Date : 2022-01-06
Launching Building A Brand For Dummies written by Amy Will and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-06 with Business & Economics categories.
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.
Brand Identity
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Author : David Cox
language : en
Publisher:
Release Date : 2021-01-20
Brand Identity written by David Cox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-20 with categories.
What's the first image that comes to mind when you think of your favorite brand? Do you want your brand to have a standing chance to be positioned at par with your competitors, or even exceed them? Has it ever crossed your mind what big brands like Apple and Coca-Cola did (and have been doing) to be where they are now? Are you still uncertain if your brand is even strong enough to convey your image and build a presence within the market? The problem is that businesses are saturated, making the point of entry harder to penetrate because of the stringent competition. In fact, 59% of consumers prefer to purchase new products from brands they know due to their familiarity with their existing products. Despite this, there is a way in--whether you are just starting your business, or you want to revamp your existing brand. And it all starts with one thing in mind... In Your Step-by-Step Guide to Brand Building, you will discover: The #1 mistake marketers make when it comes to building their brand's identity The 9 pillars of brand building you need to know in order for your brand to succeed A breakdown of how you can build a brand with a strong presence, even if your current one is flopping The how-to of competitive analysis, with a tried-and-tested framework template How altering this one aspect of your logo will affect how consumers perceive your brand The secret to connecting your consumers to your brand, boosting their loyalty towards your products The crucial steps you need take after building your brand to maintain status Bonus: Case studies on big brands-what they are doing right, and how they got past the hurdles that blocked their path And much more. By establishing a strong brand, you will have the most valuable asset your business can possess. In 2019, Coca-Cola's brand value reached a whopping $80.83 billion dollars, and it was first established back in 1886. That's the power good branding will grant you. When you have an established name, the possibilities and opportunities are limitless, yet it can only become a reality if you are equipped with the right tools and knowledge. Stop testing strategies with your eyes closed--implement the ones that are known to work for you, rather than against you. If you want to discover how you can build a strong brand that will profit your business tenfold of what it is now, then scroll up and click the "Add to Cart" button.
What Great Brands Do
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Author : Denise Lee Yohn
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-07
What Great Brands Do written by Denise Lee Yohn and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities
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Author : Ekhlassi, Amir
language : en
Publisher: IGI Global
Release Date : 2018-01-12
Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities written by Ekhlassi, Amir and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Business & Economics categories.
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
The Brand Building Playbook
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Author : Wouter Chömpff
language : en
Publisher:
Release Date : 2019-10
The Brand Building Playbook written by Wouter Chömpff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10 with Business & Economics categories.
Only a powerful brand will persuade your audience. This book is full of direct, no-bullsh*t, practical advice on what to do and how to do it. From the the award-winning founder of Hamwells, Toby and BrandBuilding.com. Includes over 250 illustrations and a collection of FREE tools to build your own brand.