Black Consumer Profiles
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Black Consumer Profiles
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Author : Marcus Alexis
language : en
Publisher: Division of Research Graduate School of Business Administrat
Release Date : 1980
Black Consumer Profiles written by Marcus Alexis and has been published by Division of Research Graduate School of Business Administrat this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Abstract: The interactions of race and income with food expenditures in the inner city are discussed from sociological and economic points of view, and parallels are drawn between urban and prison economics, namely, lack of mobility and use of barter. Aspects of black community life and culture are discussed as a basis for understanding social and market behavior. Based on survey data from many sources (market researchers, sociologists, FTC, BLS, etc.), analyses of nonfood expenditures cover items such as savings, housing, medical care and transportation; analyses of food expenditures consider consumption patterns, prices, quantities, and quality, nonprice factors and consumer constraints. The determinants of food buying behavior which contribute to profiles of inner city consumers include food preferences, marital status, food budget, income, education, store location, nonwhite store employees, etc. The conclusions are that race and the low socioeconomic status related to race significantly affect food purchasing behavior, and that inner city residents pay higher prices if they shop in smaller stores.
The Psychology Of Consumer Profiling In A Digital Age
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2016-05-05
The Psychology Of Consumer Profiling In A Digital Age written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
Library Of Congress Subject Headings
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Author : Library of Congress
language : en
Publisher:
Release Date : 2007
Library Of Congress Subject Headings written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Subject headings, Library of Congress categories.
Consumer Equality
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Author : Geraldine Rosa Henderson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-09-26
Consumer Equality written by Geraldine Rosa Henderson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.
This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.
Proceedings Of The 1996 Multicultural Marketing Conference
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Author : Pravat K. Choudhury
language : en
Publisher: Springer
Release Date : 2015-05-19
Proceedings Of The 1996 Multicultural Marketing Conference written by Pravat K. Choudhury and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-19 with Business & Economics categories.
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Library Of Congress Subject Headings
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Author :
language : en
Publisher:
Release Date : 2009
Library Of Congress Subject Headings written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Subject headings, Library of Congress categories.
Consumer Profiles
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Author : Barrie Gunter
language : en
Publisher:
Release Date : 1992
Consumer Profiles written by Barrie Gunter and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. In analysing the personality values and life-style characteristics of consumers, researchers attempt to label and predict certain patterns of buying behaviour. Such 'psychological' segmentation of the market can provide important information about patterns of buying which is directly relevant to marketing strategists whether they are planning a marketing campaign or developing new products. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups including the elderly and the women's market. It uses case study material to focus on some specific products from cameras to pet food. It also provides a comprehensive review of the current literature and a critique of the field, assessing how far researchers can rely on the consumer traits they have identified and discussing the controversies that arise as personalities and life-styles are classified.
Marketing And The Black Consumer
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Author : Michael G. Harvey
language : en
Publisher:
Release Date : 1976
Marketing And The Black Consumer written by Michael G. Harvey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Downtown America
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Author : Alison Isenberg
language : en
Publisher: University of Chicago Press
Release Date : 2009-05-15
Downtown America written by Alison Isenberg and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-15 with Social Science categories.
Downtown America was once the vibrant urban center romanticized in the Petula Clark song—a place where the lights were brighter, where people went to spend their money and forget their worries. But in the second half of the twentieth century, "downtown" became a shadow of its former self, succumbing to economic competition and commercial decline. And the death of Main Streets across the country came to be seen as sadly inexorable, like the passing of an aged loved one. Downtown America cuts beneath the archetypal story of downtown's rise and fall and offers a dynamic new story of urban development in the United States. Moving beyond conventional narratives, Alison Isenberg shows that downtown's trajectory was not dictated by inevitable free market forces or natural life-and-death cycles. Instead, it was the product of human actors—the contested creation of retailers, developers, government leaders, architects, and planners, as well as political activists, consumers, civic clubs, real estate appraisers, even postcard artists. Throughout the twentieth century, conflicts over downtown's mundane conditions—what it should look like and who should walk its streets—pointed to fundamental disagreements over American values. Isenberg reveals how the innovative efforts of these participants infused Main Street with its resonant symbolism, while still accounting for pervasive uncertainty and fears of decline. Readers of this work will find anything but a story of inevitability. Even some of the downtown's darkest moments—the Great Depression's collapse in land values, the rioting and looting of the 1960s, or abandonment and vacancy during the 1970s—illuminate how core cultural values have animated and intertwined with economic investment to reinvent the physical form and social experiences of urban commerce. Downtown America—its empty stores, revitalized marketplaces, and romanticized past—will never look quite the same again. A book that does away with our most clichéd approaches to urban studies, Downtown America will appeal to readers interested in the history of the United States and the mythology surrounding its most cherished institutions. A Choice Oustanding Academic Title. Winner of the 2005 Ellis W. Hawley Prize from the Organization of American Historians. Winner of the 2005 Lewis Mumford Prize for Best Book in American Planning History. Winner of the 2005 Historic Preservation Book Price from the University of Mary Washington Center for Historic Preservation. Named 2005 Honor Book from the New Jersey Council for the Humanities.
Who S Who Among Black Americans
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Author : William C. Matney
language : en
Publisher:
Release Date : 1978-02
Who S Who Among Black Americans written by William C. Matney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978-02 with Social Science categories.