Consumer Equality

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Consumer Equality

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Author : Geraldine Rosa Henderson
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2016-09-26

Consumer Equality written by Geraldine Rosa Henderson and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.

This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

Successful Black Entrepreneurs

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Author : Steven S. Rogers
language : en
Publisher: John Wiley & Sons
Release Date : 2022-02-04

Successful Black Entrepreneurs written by Steven S. Rogers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-04 with Business & Economics categories.

Learn about the successes of Black entrepreneurs through a collection of unique case studies Successful Black Entrepreneurs is an insightful collection of Harvard Business School case studies about Black entrepreneurs succeeding in a variety of industries and through different routes, including start-ups, franchising, and acquisitions. The book also recognizes and celebrates Black entrepreneurial excellence, as it takes the reader through the stages of entrepreneurship, including ideation, raising capital, growing the company, and taking it public. In addition to identifying the positive aspects of Black entrepreneurship, the book also uses data, research, and anecdotes to highlight the challenges faced by Black entrepreneurs, including: An inability to access capital from traditional financial institutions like banks and private equity firms The requirement to practice “racial concealment” in the company of White customers in order to achieve success Perfect for students, aspiring entrepreneurs, and established business leaders, Successful Black Entrepreneurs provides practical perspectives from Black entrepreneurs about what it takes to succeed in business.

Consumer Economic Issues In America

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Author : E. Thomas Garman
language : en
Publisher:
Release Date : 1993

Consumer Economic Issues In America written by E. Thomas Garman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

Consumer Equality

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Author : Geraldine Rosa Henderson
language : en
Publisher: Praeger
Release Date : 2016-09-26

Consumer Equality written by Geraldine Rosa Henderson and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-26 with Business & Economics categories.

This book provides a vivid examination of the issue of consumer inequality in America—one of society's most under-discussed and critical issues—through the evaluation of real-life cases, the trend of consumers suing companies for discrimination, and the application of novel frameworks to establish legitimate consumer equality. Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment and housing, for example. Consumer Equality: Race and the American Marketplace is the first book to elucidate how consumer discrimination remains an unresolved, pressing, and complex issue. Written by three well-established experts on consumer discrimination and business law who have presented their research and opinions to national and local media and as expert witnesses in court cases, this book examines the multilayered problem that results in citizens being suspected of committing a crime or detained by police or security personnel because of their ethno-racial background. This book could be considered required reading for representatives of large corporations, small businesses, and any organization interested in avoiding charges of marketplace discrimination as well as civil rights groups, community organizations, and organizations concerned about social justice.

The Role Of Viral Advertising In Brand Equity Building

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Author : Fotini Mastroianni
language : en
Publisher: GRIN Verlag
Release Date : 2017-04-03

The Role Of Viral Advertising In Brand Equity Building written by Fotini Mastroianni and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-03 with Business & Economics categories.

Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper presents the role of viral marketing in building brand equity. There are many well known theories that are generally accepted regarding brand equity. Although these theories are quite old, they are still used in academic research. According to Keller (1993:39): “Brand equity is defined in terms of the marketing effects uniquely attributable to the brand”. Aaker elaborated the brand equity dimensions, however, his theories do not explain what the direct causes of brand equity are. The present study is based on the existing theories on brand equity and viral marketing and provides new insights developed for the football players. There are limited research and theories on this case. The focus of the study will be on brand equity which is developed when the consumer knows the brand. The other dimensions of brand equity such as brand loyalty and perceived quality are created when the consumers know the brand. The present thesis, in particular, does not focus on the effects of brand equity but it is mostly concerned with brand awareness. This applies in case of football players and consequently, it results in a deeper comprehension on how important brand awareness is for the development of brand equity. The present thesis focuses on a relatively new topic which is word-of-mouth through the Internet, in other words, viral marketing. Although, in recent years, there are many studies on viral marketing, however, there is little known on how effective viral marketing is and the extent on which it influences the actual behavior of the consumer. This thesis will provide a better understanding on the extent of viral marketing effectiveness on brand awareness and equity which will help in explaining if viral marketing is a useful tool to use to develop brand awareness which in its turn will result in brand equity. All relevant marketing theories regarding viral marketing and brand equity are used as a theoretical reference when the football players branding practices are being assessed and explained. Developing a real brand is important for a football player to continue his business career when his athletic career ends.

Fraser S Magazine

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Author :
language : en
Publisher:
Release Date : 1880

Fraser S Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1880 with Literature categories.

Fraser S Magazine For Town And Country

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Author :
language : en
Publisher:
Release Date : 1880

Fraser S Magazine For Town And Country written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1880 with English periodicals categories.

Fraser S Magazine For Town And Country

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Author : James Anthony Froude
language : en
Publisher:
Release Date : 1880

Fraser S Magazine For Town And Country written by James Anthony Froude and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1880 with categories.

Principles Of Social Economics

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Author : George Gunton
language : en
Publisher: New York ; London : G.P. Putnam's Sons
Release Date : 1897

Principles Of Social Economics written by George Gunton and has been published by New York ; London : G.P. Putnam's Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with Economics categories.

Social Economics

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Author : GEORGE GUNTON
language : en
Publisher:
Release Date : 1891

Social Economics written by GEORGE GUNTON and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1891 with categories.