B2b Digital Selling Secrets
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B2b Digital Selling Secrets
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Author : Gary Dennis
language : en
Publisher:
Release Date : 2020-06-07
B2b Digital Selling Secrets written by Gary Dennis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-07 with categories.
Markets are saturated, and the pressure on sales professionals and business owners has never been more intense than it is now. Thankfully there is hope. Innovations in technology are enabling sales professionals and business owners to reach more clients than ever before. With these capabilities, sales professionals and business owners can differentiate themselves, quickly reach their financial goals, and save time. This extra time could be used to get more sales or spend time with your family.Some fundamentals of sales will never change, and others will change forever. B2B Digital Selling Secrets highlights the technology and data that is available to help B2B sales professionals and business owners change the game of sales. This book will help you whether you are new to sales or have been in sales for your entire career. If you are competitive, financially driven, like to think outside the box, and would like to maximize your time, this is the book for you.
Customer Loyalty And Supply Chain Management
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Author : Ivan Russo
language : en
Publisher: Routledge
Release Date : 2017-08-03
Customer Loyalty And Supply Chain Management written by Ivan Russo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-03 with Business & Economics categories.
Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.
Game Changer
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Author : Jean-Manuel Izaret
language : en
Publisher: John Wiley & Sons
Release Date : 2023-10-12
Game Changer written by Jean-Manuel Izaret and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-12 with Business & Economics categories.
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.
Digital Nomad Secret
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Author : Markéta Fialová
language : en
Publisher: Markéta Fialová
Release Date : 2024-11-21
Digital Nomad Secret written by Markéta Fialová and has been published by Markéta Fialová this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-21 with Juvenile Fiction categories.
A Step-by-Step Guide for Aspiring Lifestyle Entrepreneurs to Live, Work and Play Anywhere in the World!Do you ever get the feeling that your life isnt panning out quite the way it was meant to? Do you ever feel as though youre perhaps not taking full advantage of your freedom, of your health, of your youth?For many of us, life can feel like a long gauntlet of different tasks and responsibilities, punctuated by long periods of sitting around bored.We read stories, watch films and play computer games that feature brave and bold heroes venturing into unknown lands, facing challenges and generally living lives filled with excitement and exploration.Meanwhile, our own lives consist of sitting in an office all day getting shouted at by our boss, coming home on the train during a busy commute and then sitting in at home on the couch not doing much at all. Or maybe washing up.Our bodies are literally wasting away from a lack of movement, our minds are starting to decay from a lack of challenge or interest and in general, we are no longer challenging or pushing ourselves.And the most excitement we typically have is choosing which film to watch on a Friday night But theres a whole world out there.
Digital Marketing Roadmap
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Author : Maksym Zakharko
language : en
Publisher: Maksym Zakharko
Release Date : 2023-07-23
Digital Marketing Roadmap written by Maksym Zakharko and has been published by Maksym Zakharko this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-23 with Business & Economics categories.
Do you dream of a career where creativity meets results, where strategy reigns supreme, and where the digital landscape is your playground? Digital Marketing Roadmap is your ultimate guide to navigating the exciting world of digital marketing, whether you're a recent graduate or looking for a career pivot. This actionable, comprehensive book equips you with the knowledge, skills, and confidence to: Master the fundamentals: Gain a solid understanding of the digital marketing landscape, from its evolution to its impact on businesses of all sizes. Develop essential soft skills: Hone your communication, adaptability, and problem-solving abilities to thrive in the ever-changing digital world. Conquer key hard skills: Dive deep into core areas like SEO, content marketing, social media, email marketing, and more, with practical examples and real-world applications. Explore career paths: Discover the diverse roles and opportunities available in digital marketing, from in-house positions to agency life and freelancing. Land your dream job: Craft a winning resume, ace your interview, and secure your first (or next) position in the industry. Packed with: Chapter-by-chapter guidance: Progress through a clear and well-structured learning journey. Engaging case studies: Learn from real-world examples of successful digital marketing campaigns. Valuable resources: Access a treasure trove of tools, templates, and further learning materials. Industry insights: Gain expert advice from seasoned digital marketing professionals. More than just a book, Digital Marketing Roadmap is your personal road map to success. Take your first step into the dynamic world of digital marketing and unlock a future filled with endless possibilities.
Social Commerce
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Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2015-11-17
Social Commerce written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Business & Economics categories.
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
The Social Commerce Handbook 20 Secrets For Turning Social Media Into Social Sales
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Author : Paul Marsden
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-10-09
The Social Commerce Handbook 20 Secrets For Turning Social Media Into Social Sales written by Paul Marsden and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-09 with Business & Economics categories.
The hands-on guide to successful selling with social media sites
B2b Com
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Author : Brian O'Connell
language : en
Publisher:
Release Date : 2000
B2b Com written by Brian O'Connell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Get in on the fastest growing segment of Internet business! E-business is hot - business-to-business e-business is even hotter! But who are the new power brokers in the e-business markets? How are they using e-business applications to turn their annual ledgers from red to black? What do their award-winning Web sites look like? And what's in store for the commercial online industry in the years to come? B2B.com examines the new ideas germinating in small cubicles and corporate drawing boards nationwide and analyses what type of fruits they will bear online in years to come. Plus, it includes tips and tricks from dozens of online experts, from industry gurus to e-business owners. B2B.com gives readers all they need to know about the issues e-businesses face now and down the road, what the technology will offer, and who's making it work best for users of all types. B2B.com covers: * Setting up an e-business site * The hottest e-business sites * Marketing your e-business * Future trends * And more!
Business Horizans
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Author :
language : en
Publisher:
Release Date : 2001
Business Horizans written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with categories.
E Learning Strategies For Delivering Knowledge In The Digital Age
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Author : Marc J. Rosenberg
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-11-16
E Learning Strategies For Delivering Knowledge In The Digital Age written by Marc J. Rosenberg and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-16 with Architecture categories.
Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved. Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses: • Requirements for building a viable e-learning strategy • How online learning will change the nature of training organizations • Knowledge management and other new forms of e-learning Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.