Advertising Techniques And Management

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Consumer Behaviour And Advertising Management

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Author : Conner Acevedo
language : en
Publisher: Scientific e-Resources
Release Date : 2018-01-11

Consumer Behaviour And Advertising Management written by Conner Acevedo and has been published by Scientific e-Resources this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-11 with categories.

This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.

Advertising Techniques And Management

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Author : Robert Vincent Zacher
language : en
Publisher:
Release Date : 1961

Advertising Techniques And Management written by Robert Vincent Zacher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Advertising categories.

Printers Ink The Magazine Of Advertising Management And Sales

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Author :
language : en
Publisher:
Release Date : 1898

Printers Ink The Magazine Of Advertising Management And Sales written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Advertising categories.

Marketing Techniques And The Mass Transit System

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Author : National Urban League
language : en
Publisher:
Release Date : 1973

Marketing Techniques And The Mass Transit System written by National Urban League and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Local transit categories.

Concepts Of Marketing Management

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Author : Joseph C. Seibert
language : en
Publisher: HarperCollins Publishers
Release Date : 1972

Concepts Of Marketing Management written by Joseph C. Seibert and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Business & Economics categories.

Advertising Management In A Digital Environment

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Author : Larry D. Kelley
language : en
Publisher: Routledge
Release Date : 2021-07-21

Advertising Management In A Digital Environment written by Larry D. Kelley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Business & Economics categories.

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

Marketing Technical Ideas And Products Successfully

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Author : Lois K. Moore
language : en
Publisher: Institute of Electrical & Electronics Engineers(IEEE)
Release Date : 1985

Marketing Technical Ideas And Products Successfully written by Lois K. Moore and has been published by Institute of Electrical & Electronics Engineers(IEEE) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.

The Management Of Marketing

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Author : John E. Mertes
language : en
Publisher:
Release Date : 1961

The Management Of Marketing written by John E. Mertes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Marketing categories.

The Vocational Technical Library Collection

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Author : Bruce Reinhart
language : en
Publisher:
Release Date : 1970

The Vocational Technical Library Collection written by Bruce Reinhart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.

Advertising Concepts And Strategies

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Author : Christopher C. Gilson
language : en
Publisher:
Release Date : 1980

Advertising Concepts And Strategies written by Christopher C. Gilson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.