Ads Sales

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When Ads Work

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Author : John Philip Jones
language : en
Publisher: M.E. Sharpe
Release Date : 2006-10-12

When Ads Work written by John Philip Jones and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-12 with Business & Economics categories.

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite--that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength)--a measure of the immediate effect of advertising on sales--the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads Work offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

Database And Expert Systems Applications

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Author : Abdelkader Hameurlain
language : en
Publisher: Springer
Release Date : 2011-08-19

Database And Expert Systems Applications written by Abdelkader Hameurlain and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-19 with Computers categories.

This book constitutes the refereed proceedings of the 22 International Conference on Database and Expert Systems Applications, DEXA 2011, held in Toulouse, France, August 29 - September 2, 2011. The 52 revised full papers and 40 short papers presented were carefully reviewed and selected from 207 submissions. The papers are organized in topical sections on XML querying and views; data mining; queries and search; semantic web; information retrieval; business applications; user support; indexing; queries, views and data warehouses; ontologies; physical aspects of databases; Design; distribution; miscellaneous topics.

Oecd G20 Base Erosion And Profit Shifting Project Tax Challenges Arising From Digitalisation Economic Impact Assessment Inclusive Framework On Beps

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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2020-10-12

Oecd G20 Base Erosion And Profit Shifting Project Tax Challenges Arising From Digitalisation Economic Impact Assessment Inclusive Framework On Beps written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-12 with categories.

In May 2019, the Inclusive Framework adopted a Programme of Work, which was endorsed by the G20 Finance Ministers and G20 Leaders in June 2019. The Programme of Work outlined proposals in two pillars that could form the basis for a multilateral consensus-based solution. This report presents an ex ante analysis of the economic and tax revenue implications of the Pillar One and Pillar Two proposals under discussion by the Inclusive Framework as part of its work to address the tax challenges arising from the digitalisation of the economy.

Printers Ink The Magazine Of Advertising Management And Sales

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Author :
language : en
Publisher:
Release Date : 1896

Printers Ink The Magazine Of Advertising Management And Sales written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Advertising categories.

Ads And Sales

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Author : Herbert Newton Casson
language : en
Publisher:
Release Date : 1911

Ads And Sales written by Herbert Newton Casson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1911 with Advertising categories.

Shared Services As A New Organizational Form

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Author : Tanya Bondarouk
language : en
Publisher: Emerald Group Publishing
Release Date : 2014-07-31

Shared Services As A New Organizational Form written by Tanya Bondarouk and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-31 with Business & Economics categories.

What do shared service models involve? Which business processes can and/or should be shared? This ASM volume deals with such questions relating to the increasingly popular use of Shared Service Centers in organizations. The volume intends to move beyond debating the relevance of shared services towards more systematic research action.

Wiley Pathways Small Business Management

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Author : Richard M. Hodgetts
language : en
Publisher: John Wiley & Sons
Release Date : 2007-03-16

Wiley Pathways Small Business Management written by Richard M. Hodgetts and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-16 with Business & Economics categories.

In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.

The Eastern Reporter

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Author :
language : en
Publisher:
Release Date : 1886

The Eastern Reporter written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1886 with Law reports, digests, etc categories.

Sales Management

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Author :
language : en
Publisher:
Release Date : 1942

Sales Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1942 with Sales management categories.

When Ads Work

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Author : David M Jones
language : en
Publisher: Routledge
Release Date : 2015-03-26

When Ads Work written by David M Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-26 with Business & Economics categories.

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.