When Ads Work

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When Ads Work

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Author : John Philip Jones
language : en
Publisher: M.E. Sharpe
Release Date : 2007

When Ads Work written by John Philip Jones and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates th ...

When Ads Work

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Author : David M Jones
language : en
Publisher: Routledge
Release Date : 2015-03-26

When Ads Work written by David M Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-26 with Business & Economics categories.

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

When Ads Work

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Author : David M Jones
language : en
Publisher: Routledge
Release Date : 2015-03-26

When Ads Work written by David M Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-26 with Business & Economics categories.

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the new edition of this popular book is a model for any successful advertising research program. With a device he calls STAS (Short Term Advertising Strength) - a measure of the immediate effect of advertising on sales - the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. "When Ads Work" offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.

When Ads Work New Proof That Advertising Triggers Sales 2nd Ed

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Author : Jones
language : en
Publisher:
Release Date : 2007

When Ads Work New Proof That Advertising Triggers Sales 2nd Ed written by Jones and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Advertising categories.

How Advertising Works

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Author : John Philip Jones
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1998-06-17

How Advertising Works written by John Philip Jones and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-17 with Business & Economics categories.

John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.

The American Printer

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Author :
language : en
Publisher:
Release Date : 1915

The American Printer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1915 with Bookbinding categories.

Reports Of Cases At Law And In Chancery Argued And Determined In The Supreme Court Of Illinois

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Author : Illinois. Supreme Court
language : en
Publisher:
Release Date : 1896

Reports Of Cases At Law And In Chancery Argued And Determined In The Supreme Court Of Illinois written by Illinois. Supreme Court and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Law reports, digests, etc categories.

The Inland Printer

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Author :
language : en
Publisher:
Release Date : 1893

The Inland Printer written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1893 with American periodicals categories.

Reports Of Cases At Common Law And In Chancery Argued And Determined In The Supreme Court Of The State Of Illinois By S Breese And Others

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Author : Illinois. Supreme Court
language : en
Publisher:
Release Date : 1877

Reports Of Cases At Common Law And In Chancery Argued And Determined In The Supreme Court Of The State Of Illinois By S Breese And Others written by Illinois. Supreme Court and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1877 with categories.

Printers Ink The Magazine Of Advertising Management And Sales

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Author :
language : en
Publisher:
Release Date : 1896

Printers Ink The Magazine Of Advertising Management And Sales written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with Advertising categories.