Conquering Consumerspace

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Conquering Consumerspace

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Author : Michael R. Solomon
language : en
Publisher: The National Academies
Release Date : 2003

Conquering Consumerspace written by Michael R. Solomon and has been published by The National Academies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Solomon reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life.

Consumer Economics

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Author : Elizabeth B. Goldsmith
language : en
Publisher: Routledge
Release Date : 2021-05-24

Consumer Economics written by Elizabeth B. Goldsmith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-24 with Business & Economics categories.

From artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fourth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s global economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, and marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include the following: New case studies and critical thinking projects to encourage students to develop their critical thinking skills through analyzing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised consumer alerts: practical advice and guidance to help students make smart consumer decisions. A companion website with PowerPoint slides for each chapter. Fully updated, this textbook is suitable for students studying consumer sciences—what works, what does not, and how consumers are changing.

Handbook Of Product Placement In The Mass Media

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Author : Mary-Lou Galician
language : en
Publisher: Routledge
Release Date : 2004-05-28

Handbook Of Product Placement In The Mass Media written by Mary-Lou Galician and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-28 with Business & Economics categories.

Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

The Foundations Of Communication In Criminal Justice Systems

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Author : Daniel Adrian Doss
language : en
Publisher: Taylor & Francis
Release Date : 2014-10-17

The Foundations Of Communication In Criminal Justice Systems written by Daniel Adrian Doss and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-17 with Law categories.

Myriad forms of communication occur within the criminal justice system as judges and attorneys speak to juries, law enforcement officers interact with the public, and the news media presents stories of events in courtrooms. Hindrances abound, however. Law enforcement officers and justice system personnel often encounter challenges that affect their

Conquering Consumerspace

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Author :
language : en
Publisher:
Release Date : 2004

Conquering Consumerspace written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Branding (Marketing) categories.

Journal Of Advertising Education

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Author :
language : en
Publisher:
Release Date : 2004

Journal Of Advertising Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.

In Your Face

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Author : Johny K. Johansson
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2004

In Your Face written by Johny K. Johansson and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

In Your Face exposes the new worldwide rebellion that's brewing against U.S. marketing. Renowned international marketing expert Johny K. Johansson explains why global customers increasingly view U.S. marketing as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. He shows why American brands are especially susceptible to attack and considers the Bush administration's disastrous repositioning of the United States. Most important, Johansson offers a new path for marketers, a path to sustainable profits, based on mutual respect, not domination.

Business Horizons

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Author :
language : en
Publisher:
Release Date : 2004

Business Horizons written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business categories.

Fyi

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Author : Michael M. Lombardo
language : en
Publisher:
Release Date : 2009

Fyi written by Michael M. Lombardo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

"For learners, managers, mentors, and feedback givers."

Jeff Herman S Guide To Book Publishers Editors Literary Agents

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Author : Jeff Herman
language : en
Publisher: Writer
Release Date : 2003

Jeff Herman S Guide To Book Publishers Editors Literary Agents written by Jeff Herman and has been published by Writer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Biography & Autobiography categories.

A guide to the names and specialities of American and Canadian publishers, editors, and literary agents includes information on the acquisition process and on choosing literary agents.