12 Rules Of Creativity
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12 Rules Of Creativity
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Author : Michael Atavar
language : en
Publisher:
Release Date : 2011-11
12 Rules Of Creativity written by Michael Atavar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11 with Art categories.
Kill Your Agency English Version
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Author : Lukas-Pierre Bessis
language : en
Publisher: Haufe-Lexware
Release Date : 2015-07-29
Kill Your Agency English Version written by Lukas-Pierre Bessis and has been published by Haufe-Lexware this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-29 with Business & Economics categories.
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies. About the book: With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone) Creative Effectiveness: How it works and what it brings The six factors of effectiveness for a creative idea Numerous examples from practice, for viewing and downloading
The Creative Reflective Practitioner
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Author : Linda Candy
language : en
Publisher: Routledge
Release Date : 2019-11-26
The Creative Reflective Practitioner written by Linda Candy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-26 with Education categories.
The Creative Reflective Practitioner explores research and practice through the eyes of people with a wholehearted commitment to creative work. It reveals what it means to be a reflective creative practitioner, whether working alone, in collaboration with others, with digital technology or doing research, and what we can learn from listening and observing closely. It gives the reader new insights into the fascinating challenge that having a reflective creative mindset can bring. Creative reflective practice is seen through practitioner ideas and works which have informed the writing at every level, supported by research studies and historical accounts. The practitioners featured in this book represent a broad spectrum of interdisciplinary creative activities producing works in film, music, drama, dance and interactive installations. Their work is innovative, full of new ideas and exciting to experience, offering engagement and challenge for audiences and participants alike. Practitioner interviews give a direct sense of how they see creative practice from the inside. The ways in which these different situations of practice stimulate and facilitate reflection in practice and how we can learn from this are described. Variations of reflective practice are discussed that extend the original concepts proposed by Donald Schön, and a contemporary dimension is added through the role of the digital in creative reflective practice as a tool, mediator, medium and partner. This book is relevant to people who wish to understand creativity and reflection in practice and how to learn from the practitioners themselves. This includes researchers in any discipline as well as students, arts professionals and practitioners such as artists, curators, designers, musicians, performers, producers and technologists.
Story Machines How Computers Have Become Creative Writers
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Author : Mike Sharples
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-05
Story Machines How Computers Have Become Creative Writers written by Mike Sharples and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-05 with Education categories.
This fascinating book explores machines as authors of fiction, past, present, and future. For centuries, writers have dreamed of mechanical storytellers. We can now build these devices. What will be the impact on society of AI programs that generate original stories to entertain and persuade? What can we learn about human creativity from probing how they work? In Story Machines, two pioneers of creative artificial intelligence explore the design and impact of AI story generators. The book covers three themes: language generators that compose coherent text, storyworlds with believable characters, and AI models of human storytellers. Providing examples of story machines through the ages, it covers the history, recent developments, and future implications of automated story generation. Anyone with an interest in story writing will gain a new perspective on what it means to be a creative writer, what parts of creativity can be mechanized, and what is essentially human. Story Machines is for those who have ever wondered what makes a good story, why stories are important to us, and what the future holds for storytelling.
Creative Marketing
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Author : I. Fillis
language : en
Publisher: Springer
Release Date : 2005-11-10
Creative Marketing written by I. Fillis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-10 with Business & Economics categories.
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.
My Creative Space
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Author : Donald M. Rattner
language : en
Publisher: Skyhorse
Release Date : 2019-10-15
My Creative Space written by Donald M. Rattner and has been published by Skyhorse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with House & Home categories.
48 Techniques to Boost Your Creativity at Home, According to Science Creativity isn’t all in your head. Sometimes it’s in what's around you—especially when you’re at home. For over twenty years, scientists have been discovering connections between our physical surroundings and the creative mind. Written by a noted architect, My Creative Space is the first book to turn this rich trove of psychological research into practical techniques for shaping a home that will boost your creativity. Here’s a sampling of the techniques you’ll learn about: Which colors lead to peak creative performance How furniture affects idea flow Pros and cons of messy versus neat environments Optimal lighting and noise levels for achieving insights How memorabilia can break creative logjams Why ceiling height matters Which scents improve creative problem solving And more Illustrating the book's 48 techniques are over 200 high-quality photos of interiors from around the world, many the work of top-tier architects, designers, and creatives. Whether you pursue creativity for pleasure or profit, whether you’re a writer, entrepreneur, work in a creative industry, or simply enjoy doing creative things, this book will help you do them better. No prior expertise in design psychology required! *Winner, 2019 Gold Medal Award, Nonfiction Authors Association
Creative Problem Solving
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Author : Donald J. Noone
language : en
Publisher: Barron's Educational Series
Release Date : 1993
Creative Problem Solving written by Donald J. Noone and has been published by Barron's Educational Series this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
By showing readers how to liberate problem-solving capabilities and use the power of questions and association to stimulate thinking and help generate ideas, Noone explains how to apply what he calls Quantum Leap Thinking to amplify creativity and develop ideas that lead to results. Noone is the co-author of ASAP: The Fastest Way to Create a Memorable Speech.
The Creativity Research Handbook
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Author : Mark A. Runco
language : en
Publisher:
Release Date : 1997
The Creativity Research Handbook written by Mark A. Runco and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Education categories.
For years the research on creativity has been divided into person, process, product and press (environment) foci. However, the field is now much more extensive and diverse than it was when this scheme was proposed, and these four categories no longer catpure its essence. ""The Creativity Research Handbook"" shows how extensive and diverse the field has become. ""The Handbook"" contains extensive reviews and is intended to provide a comprehensive review of creativity research, first by the breadth of coverage of the chapters and second, by the depth and coverage within each chapter. ""The Handbook"" is divided into two parts, the first disciplinary and the second topical. The approach is a comprehensive one - authors do not focus on their own models or theories but instead give complete overviews. The disciplinary structure allows a more sensitive and accurate placement of research. The disciplinary framework also facilitates exchanges with the wider scholarly community - research on creative thinking, for example, shares assumptions with the cognitive sciences, and the disciplinary assignment can help individuals studying creativity to benefit from those sciences. Several of the contributions demonstrate how creativity research has benefited from such disciplinary connections. Part 2 contains six topical chapters; each of them focuses on one critical topic.
Western Advertising
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Author :
language : en
Publisher:
Release Date : 1957
Western Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Advertising categories.
Creativity
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Author : Paul Smith
language : en
Publisher:
Release Date : 1959
Creativity written by Paul Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Creation (Literary, artistic, etc.) categories.