Yahoo Web Analytics

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Yahoo Web Analytics

Yahoo Web Analytics written by Dennis R. Mortensen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-18 with Computers categories.

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

Actionable Web Analytics

Actionable Web Analytics written by Jason Burby and has been published by Sybex this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-29 with Business & Economics categories.

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

Lexisnexis Corporate Affiliations

Lexisnexis Corporate Affiliations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Corporations categories.

Handbook On E Marketing For Tourism Destinations

Handbook On E Marketing For Tourism Destinations written by Peter Varlow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Internet marketing categories.

The internet and other new technologies have changed the tourism industry in an unprecedented way, and keeping pace has become challenging. Online information is now one of the primary influences on consumer decisions in nearly all major markets. For example, 41 per cent of tourists arriving in Spain in 2007 had booked through the internet, and in the United States the number of trips bought online exceeded those purchased offline. Such changes are impacting and influencing the way destinations and companies manage and market themselves.

Handbook Of Research On Web Log Analysis

Handbook Of Research On Web Log Analysis written by Bernard J. Jansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Web usage mining categories.

"This book reflects on the multifaceted themes of Web use and presents various approaches to log analysis"--Provided by publisher.

Adweek

Adweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.

Top 300 Guide

Top 300 Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Electronic commerce categories.

Anal Tica Web 2 0

Anal Tica Web 2 0 written by Avinash Kaushik and has been published by Grupo Planeta (GBS) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.

Aunque la web, el marketing online y la publicidad han sufrido una revolución sin precedentes en los últimos años, los métodos utilizados en la recogida y el análisis de datos apenas habían cambiado hasta la reciente llegada de la analítica web. Avinash Kaushik, uno de sus más reputados expertos en la materia, ha abierto todo un campo de posibilidades para analizar los resultados web y ha permitido que empresas y profesionales empiecen a tomar decisiones inteligentes basadas en el estudio analítico de los datos. Este libro va dirigido a todos los públicos, independientemente de su grado de conocimiento de las herramientas propias de la analítica web. En este sentido, Kaushik describe los conceptos más básicos para controlar el tráfico de una página web y, además, propone estrategias y modelos de implementación para obtener toda la información posible de los datos cualitativos, nos enseña cómo debemos experimentar y probar nuevas funcionalidades y nos presenta todas las herramientas a nuestro alcance para sacar mayor partido de nuestra ventaja competitiva. Una vez medidos y analizados los datos de nuestra página web, el autor nos detalla los pasos siguientes teniendo presente las últimas tendencias y la tecnología actual: redes sociales, vídeo y tráfico procedente de móviles de última generación. ¿En qué te ayudará este libro? • Solucionar tus retos más difíciles, como por ejemplo la analítica multicanal. • Cuantificar el valor económico de tu página web y a medir las conversiones macro y micro para e-commerce, páginas no lucrativas y sitios B2B. • Beneficiarte de los métodos analíticos que afectan a la búsqueda de contenidos: búsquedas internas de la web, marketing para el pago por clic y optimización para buscadores. • Dominar los campos emergentes del análisis online: Youtube, Twitter, blogs y teléfonos móviles. • Aprovechar los KPI más relevantes para tu negocio y poner en marcha estrategias prácticas para implementar el cambio. • Desarrollar tests y pruebas para crear páginas web centradas en el cliente, y así innovar de un modo más rápido. • Tomar decisiones eficientes basadas en los resultados de los datos y cultivar las habilidades necesarias para convertirte en un analista web de éxito.

Drupal

Drupal written by Emma Jane Hogbin and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Computers categories.

This easy, practical, step-by-step resource to building great sites with Drupal 7 guides content managers, small business owners, and non-profit volunteers from "I need a site!" to a finished, successful Web site.

Business Week

Business Week written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business categories.