Wine Business Case Studies
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Wine Business Case Studies
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Author : Pierre Mora
language : en
Publisher: Board and Bench Publishing
Release Date : 2014-10-01
Wine Business Case Studies written by Pierre Mora and has been published by Board and Bench Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-01 with Cooking categories.
Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
Case Studies In The Wine Industry
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Author : Cristina Santini
language : en
Publisher: Woodhead Publishing
Release Date : 2018-11-27
Case Studies In The Wine Industry written by Cristina Santini and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-27 with Technology & Engineering categories.
Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. - Bridges the gap between scholars and practitioners in understanding consumers of wine - Allows scientists and professionals to make the most of R&D outcomes - Advances consumer science research to address business problems in the wine industry
Wine Positioning
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Author : Pierre Mora
language : en
Publisher: Springer
Release Date : 2015-11-27
Wine Positioning written by Pierre Mora and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-27 with Business & Economics categories.
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Crafting Sustainable Wine Businesses Concepts And Cases
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Author : Armand Gilinsky, Jr.
language : en
Publisher: Springer
Release Date : 2015-10-01
Crafting Sustainable Wine Businesses Concepts And Cases written by Armand Gilinsky, Jr. and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Science categories.
Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.
The Business Of Winemaking
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Author : Jeffrey L. Lamy [Author]
language : en
Publisher: Board and Bench Publishing
Release Date : 2015-12-01
The Business Of Winemaking written by Jeffrey L. Lamy [Author] and has been published by Board and Bench Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-01 with Cooking categories.
The Business of Winemaking places all facets of the wine business in perspective for investors, owners, and anyone else who is interested in how the wine business operates. Abundantly illustrated and written in a readily understandable style, the book addresses the technical rudiments of viticulture and enology and all of its related business actions: market analysis, vineyard and winery design, construction and equipment costs, regulatory and legislative issues, accounting and recordkeeping, financial analysis, tax considerations, typical salaries by geographical area, the minimum economic size of vineyards, the business plan, financing, product pricing, advertising, and sustainable farming and immigrant labor. This book features comprehensive case studies from 20 winery sites from coast to coast, making it an ideal resource for anyone wanting to better understand the inner workings of a successfully run winery.
Exporter S Handbook To The Us Wine Market
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Author : Deborah M. Gray
language : en
Publisher: Board and Bench Publishing
Release Date : 2016-01-01
Exporter S Handbook To The Us Wine Market written by Deborah M. Gray and has been published by Board and Bench Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Cooking categories.
Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.
Handbook Of Research On Sustainability Challenges In The Wine Industry
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Author : Marco-Lajara, Bartolomé
language : en
Publisher: IGI Global
Release Date : 2023-04-18
Handbook Of Research On Sustainability Challenges In The Wine Industry written by Marco-Lajara, Bartolomé and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-18 with Business & Economics categories.
In the wine industry, sustainability is an extremely important issue for two main reasons: Firstly, the industry faces serious threats as a consequence of climate change, as well as water and energy scarcity. Secondly, proper sustainable management of wineries can mean obtaining a competitive advantage by allowing them to increase market share and organizational innovation processes. In this sense, previous work has shown that customers tend to select wines that have been developed following sustainable practices, despite not knowing what this means in practice. The Handbook of Research on Sustainability Challenges in the Wine Industry serves as a guide for study, reflection, and critique to understand sustainability in the wine industry in its triple aspect (economic, social, and environmental). The book sheds light on the new trends and challenges of the wine industry, making it a must-read for academicians and managers who want to deepen their knowledge of the wine industry as well as its link with sustainability. Covering key topics such as wine tourism, green innovation, and consumer behavior, this major reference work is ideal for industry professionals, business owners, managers, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Crafting Sustainable Wine Businesses Concepts And Cases
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Author : Armand Gilinsky, Jr.
language : en
Publisher: Springer
Release Date : 2015-10-01
Crafting Sustainable Wine Businesses Concepts And Cases written by Armand Gilinsky, Jr. and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-01 with Science categories.
Sustainable wine businesses are being crafted around the world, leaving the land in better shape for the next generation. In this book, four case studies reveal that sustainability in the wine industry it is tied tightly to long-term profitability.
Wine Business Monthly
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Author :
language : en
Publisher:
Release Date : 2006
Wine Business Monthly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Wine industry categories.
The Case Writing Workbook
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Author : Gina Vega
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-27
The Case Writing Workbook written by Gina Vega and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-27 with Business & Economics categories.
This book offers a modular set of chapters that focus specifically on the challenges related to case writing. Exercises, worksheets, and training activities help guide readers sequentially through the entire process of writing both a case and an instructor’s manual (teaching note). Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language of the first edition with new material covering the latest developments and challenges in the world of case writing. These include: ● A section on writing cases in condensed time frames ● A new module on writing short cases in various formats ● A new module on turning research papers into teaching tools ● A section about growing communities of practice in a university ● An expansion of the student case writing module to include a section on case writing for graduate students ● Twelve new worksheets ● A complete index to facilitate use of the book Finishing all the book’s assignments will result in a complete case and instructor’s manual that can be tested in the classroom and submitted to a conference or journal. The Case Writing Workbook is a must for the shelf of any academic or student conducting qualitative research and looking to enhance their skill set.