Web 2 0 And Audience Research
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Web 2 0 And Audience Research
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Author : Eva Lüers
language : en
Publisher: GRIN Verlag
Release Date : 2008-01-18
Web 2 0 And Audience Research written by Eva Lüers and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-18 with Computers categories.
Thesis (M.A.) from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,0, University of Bremen, language: English, abstract: Web 2.0 is a buzzword in the digital industry at the moment. Some of the popular phenomena which exemplify Web 2.0 are blogs, podcasts, wikis or social bookmarking tools. The core of the concept is the individual as an active participant. Audience activity constitutes one of the central themes of media analysis concerning the audience. One descriptor used to operationalize audience activity is involvement (Levy, 1983). Involvement is also used in another discipline of research: consumer research deploys the concept to explain the decision making process of the consumer. The objective of this thesis is to attempt the transfer of the concept of involvement from consumer research to audience research on the active Web 2.0 audience. In other words: Can the concept of involvement from consumer research serve to explain audience activity as implied in the concept of Web 2.0? First, the concept of involvement will be described in connection to audience as well as consumer research. This is followed by an introduction to the concept of involvement in consumer research.Following a brief conceptual and historical overview, the concept of involvement and its two-dimensional foundation will be delienated and all processes involved will be described. Third, the concept of Web 2.0 will be explained in detail in part 3. In order to understand the media interest surrounding Web 2.0, the anticipated innovations from the beginning of the internet will be listed, as well as the new questions for audience research, that emerged out of the expansion of the internet. In the fourth part of this thesis a conceptual transfer is attempted. To analyse the possibilities of the concept of involvement from consumer research for research on Web 2.0 audience activity, a typology of Web 2.0 audience activities will be suggested. Existing research on the Web 2.0 audience will be reviewed for the processes that amount to the construct of involvement in consumer research. A concluding assessment of the possibilities of the concept of involvement from consumer research for Web 2.0 audience activity research will mark the end.
Web 2 0 And Audience Research
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Author : Eva Lüers
language : en
Publisher: GRIN Verlag
Release Date : 2008
Web 2 0 And Audience Research written by Eva Lüers and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
Thesis (M.A.) from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,0, University of Bremen, 73 entries in the bibliography, language: English, abstract: Web 2.0 is a buzzword in the digital industry at the moment. Some of the popular phenomena which exemplify Web 2.0 are blogs, podcasts, wikis or social bookmarking tools. The core of the concept is the individual as an active participant. Audience activity constitutes one of the central themes of media analysis concerning the audience. One descriptor used to operationalize audience activity is involvement (Levy, 1983). Involvement is also used in another discipline of research: consumer research deploys the concept to explain the decision making process of the consumer. The objective of this thesis is to attempt the transfer of the concept of involvement from consumer research to audience research on the active Web 2.0 audience. In other words: Can the concept of involvement from consumer research serve to explain audience activity as implied in the concept of Web 2.0? First, the concept of involvement will be described in connection to audience as well as consumer research. This is followed by an introduction to the concept of involvement in consumer research.Following a brief conceptual and historical overview, the concept of involvement and its two-dimensional foundation will be delienated and all processes involved will be described. Third, the concept of Web 2.0 will be explained in detail in part 3. In order to understand the media interest surrounding Web 2.0, the anticipated innovations from the beginning of the internet will be listed, as well as the new questions for audience research, that emerged out of the expansion of the internet. In the fourth part of this thesis a conceptual transfer is attempted. To analyse the possibilities of the concept of involvement from consumer research for research on Web 2.0 audience activity, a typology of Web 2.0 au
Web 2 0 For Business
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Author : Bruce A. White
language : en
Publisher: John Wiley & Sons
Release Date : 2010
Web 2 0 For Business written by Bruce A. White and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can learn to put concepts to action Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job
International Journal Of Market Research
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Author :
language : en
Publisher:
Release Date : 2008
International Journal Of Market Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Marketing categories.
Reshaping Your Business With Web 2 0
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Author : Vince Casarez
language : en
Publisher: McGraw Hill Professional
Release Date : 2008-10-15
Reshaping Your Business With Web 2 0 written by Vince Casarez and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-15 with Computers categories.
Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth. Foster collaboration and accelerate information dissemination with blogs and wikis Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals Capture and broadcast connection graphs and activity streams via social networks Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies Connect your Web 2.0 ecosystem through Web services, such as REST and JSON Ensure security and compliance management
Web 2 0 For Librarians And Information Professionals
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Author : Ellyssa Kroski
language : en
Publisher: ALA Neal-Schuman
Release Date : 2008
Web 2 0 For Librarians And Information Professionals written by Ellyssa Kroski and has been published by ALA Neal-Schuman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
Using an easy-to-understand writing style, Ellyssa Kroski helps public, school, and academic librarians take advantage of Web 2.0 technologies. She provides innovative, real-world examples of libraries which are using these technologies to enhance their online presence, showcase services and increase patronage.
Using Web 2 0 Tools In The K 12 Classroom
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Author : Beverley E. Crane
language : en
Publisher:
Release Date : 2009
Using Web 2 0 Tools In The K 12 Classroom written by Beverley E. Crane and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Computers categories.
In this resource you’ll find a host of Web 2.0 tools available on the Internet today, plus teaching and learning strategies to use them in the K-12 classroom. Language arts, science, and social studies unit lesson plans included in each chapter exemplify topics at the elementary, middle, and high school levels. Each chapter focuses on a specific Web 2.0 tool: Blogs--high school science study; Podcasts--immigrant topic for the elementary classroom; Wikis--learning about novels in high school; Video/digital storytelling about energy; Google tools (e.g., Google Earth, Maps, Docs)--current events in social studies; VoiceThread--language learning for non-native speakers; Social bookmarking--Earth Day projects. Each chapter incorporates a glossary; a description of the particular tool; examples of its use in the K-12 curriculum; how to get started, and a unit plan focused on learning strategies. Exercises in each chapter reinforce the concepts. Readers get a complete listing of all Web sites mentioned plus access to a Web site for exercises, new URLs, and more.
Mastering Web 2 0
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Author : Susan Rice Lincoln
language : en
Publisher:
Release Date : 2009
Mastering Web 2 0 written by Susan Rice Lincoln and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
"Mastering Web 2.0" can help both the individual entrepreneur and large organizations make sense of the confusing array of marketing options the Internet offers. Lincoln investigates new tools of the Web world such as blogging and podcasts and explains how to put them to good use.
American Journal Of Health Education
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Author :
language : en
Publisher:
Release Date : 2008
American Journal Of Health Education written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Electronic journals categories.
Admap
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Author :
language : en
Publisher:
Release Date : 2008
Admap written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.