Visual Merchandising

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Visual Merchandising And Display

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Author : Martin M. Pegler
language : en
Publisher:
Release Date : 1991

Visual Merchandising And Display written by Martin M. Pegler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.

This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Window And Interior Display

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Author : Robert Kretschmer
language : en
Publisher:
Release Date : 1952

Window And Interior Display written by Robert Kretschmer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Display of merchandise categories.

Visual Merchandising Second Edition

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Author : Tony Morgan
language : en
Publisher: Hachette UK
Release Date : 2011-10-24

Visual Merchandising Second Edition written by Tony Morgan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-24 with Design categories.

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Window Display

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Author : Tony Morgan
language : en
Publisher: Hachette UK
Release Date : 2010-09-27

Window Display written by Tony Morgan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-27 with Business & Economics categories.

A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.

Visual Merchandising For Fashion

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Author : Sarah Bailey
language : en
Publisher: A&C Black
Release Date : 2014-02-27

Visual Merchandising For Fashion written by Sarah Bailey and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-27 with Business & Economics categories.

Examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation.

Visual Merchandising

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Author : Louisa Iarocci
language : en
Publisher: Routledge
Release Date : 2017-07-05

Visual Merchandising written by Louisa Iarocci and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Art categories.

Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.

Branding A Store

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Author : Ko Floor
language : en
Publisher: Kogan Page Publishers
Release Date : 2006

Branding A Store written by Ko Floor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.

Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.

Field Visual Merchandising Strategy

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Author : Paul J. Russell
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-01-03

Field Visual Merchandising Strategy written by Paul J. Russell and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-03 with Business & Economics categories.

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

Visual Merchandising

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Author : Louisa Iarocci
language : en
Publisher:
Release Date : 2013

Visual Merchandising written by Louisa Iarocci and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising, Point-of-sale categories.

"Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity."--Provided by publisher.

Visual Merchandising For Fashion

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Author : Sarah Bailey
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-21

Visual Merchandising For Fashion written by Sarah Bailey and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Business & Economics categories.

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.