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Visual Communication Design


Visual Communication Design
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Visual Communication Design


Visual Communication Design
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Author : Meredith Davis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07

Visual Communication Design written by Meredith Davis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Design categories.


Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.



Visual Communication Design


Visual Communication Design
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Author : Meredith J. Davis
language : en
Publisher:
Release Date : 2017

Visual Communication Design written by Meredith J. Davis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Design categories.




Visual Communication


Visual Communication
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Author : Jonathan Baldwin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2006-06-12

Visual Communication written by Jonathan Baldwin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-12 with Design categories.


Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.



Viscomm


Viscomm
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Author : Jacinta Patterson
language : en
Publisher: Cambridge University Press
Release Date : 2012-10-26

Viscomm written by Jacinta Patterson and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-26 with Design categories.


VISCOMM has been developed by experienced and knowledgeable teachers who understand what works in the Visual Communication Design classroom, to offer a complete and flexible resource package for the new study design. Contemporary design practise and trends are showcased along with examples of student work and both local and global designers to demonstrate current skills, methods and techniques at a variety of levels. Step-by-step visual guides and instructional diagrams cater for visual learners and help students understand and apply design elements and principles. Assessment tasks include a wide variety of individual, group work and extended tasks. These tasks can be matched to the outcomes of the study design, cater to different learning styles and provide opportunities to build up assessable folios. A strong focus on historical and contemporary typographic practice ensures a comprehensive coverage of the new study design. Many chapters rely on minimal prior knowledge, allowing for a flexible course structure that suits the needs and interests of teachers and students. If you order this product you will receive the following components: Print Textbook: delivered in full colour print. PDF Textbook: a downloadable PDF version of the student text that enables students to take notes and bookmark pages. The PDF textbook can be used in class or as a reference at home. To access the PDF textbook, simply register for a Cambridge GO account and enter the 16 character access code found in the front inside cover of your textbook.



Design Visual Communication And Branding


Design Visual Communication And Branding
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Author : Daniel Raposo
language : en
Publisher:
Release Date : 2022-04

Design Visual Communication And Branding written by Daniel Raposo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04 with categories.


This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.



New Approaches In Visual Communication Design


New Approaches In Visual Communication Design
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Author : Dölkeleş, Gülce
language : en
Publisher: IGI Global
Release Date : 2025-12-31

New Approaches In Visual Communication Design written by Dölkeleş, Gülce and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-12-31 with Business & Economics categories.


In an era defined by rapid technological advancement and shifting cultural dynamics, visual communication design undergoes significant transformations. Traditional methods are being reimagined through emerging technologies like augmented reality, motion graphics, data visualization, and artificial intelligence. These new approaches enhance aesthetic appeal while deepening audience engagement and accessibility across diverse platforms. As designers navigate this landscape, they redefine how information is perceived, experienced, and understood, marking a shift in visual storytelling. New Approaches in Visual Communication Design explores how emerging technologies and innovative design strategies reshape the way visual messages are created and communicated. It examines the impact of these new approaches on user engagement, accessibility, and the effectiveness of visual storytelling across digital and physical platforms. This book covers topics such as digital advertising, digital arts, and social media, and is a useful resource for business owners, marketers, artists, academicians, researchers, and data scientists.



Visual Communication For Architects And Designers


Visual Communication For Architects And Designers
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Author : Margaret Fletcher
language : en
Publisher: Routledge
Release Date : 2020-09-28

Visual Communication For Architects And Designers written by Margaret Fletcher and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-28 with Architecture categories.


Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.



Visual Ergonomics For Communication Design


Visual Ergonomics For Communication Design
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Author : Prabir Mukhopadhyay
language : en
Publisher: CRC Press
Release Date : 2022-12-21

Visual Ergonomics For Communication Design written by Prabir Mukhopadhyay and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-21 with Technology & Engineering categories.


Visual Ergonomics for Communication Design reveals the application of ergonomics principles in visual communication design. It enables the visual designer to look at different aspects of visual design from the point of view of the user to ensure that their designs are more user-friendly. The book allows the reader to apply the principles of ergonomics in different facets of communication design such as pictograms, icons and logo design, product labeling, information system in space, and visual ergonomics in simple map design. An introductory chapter allows the reader to learn the basics and principles of visual ergonomics and gives them an insight into the probable application areas. Further chapters delve deeper into the topic with each chapter ending with "Key Points", Practice Sections", and exercises designed to help the reader to revise what they have learned. The reader will benefit from coverage of visual ergonomics in icons, pictograms, and symbols, product labeling, wayfinding in space, and map design which are all backed up with examples and illustrations. Written with the layperson in mind who has no background in the subject, this interesting and easy-to-read reference addresses how to use the different principles of ergonomics in visual communication in a storytelling format. With a narrative structure to the chapters and illustrated throughout, this book is an ideal read for students and professionals looking to strengthen their knowledge of visual communication design by augmenting it with ergonomic principles. It will appeal to students and professionals studying and working in the fields of computer science, human-computer interaction, design engineering, mechanical engineering, information technology, communications engineering, and human factors engineering.



Design For Visual Communication


Design For Visual Communication
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Author : Mary C. Dyson
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-03-11

Design For Visual Communication written by Mary C. Dyson and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with Design categories.


The contents of this book are mainly based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (ICTVC). This event was initiated at the beginning of the new millennium and has since developed into an internationally respected event. The chapters included in this volume provide evidence of visual communication as an established discipline where critical research informs design practice, printing history lays the foundations for future projects, and professional practice benefits from cross-disciplinary collaborations. The anthology investigates both current and future challenges and priorities in the field of design for visual communication, and will serve to provide a vivid spark to start a discourse in this regard. It will become a working tool and reference point for people interested in studying and researching typography and visual communication.



User Centred Graphic Design


User Centred Graphic Design
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Author : Jorge Frascara
language : en
Publisher: CRC Press
Release Date : 1997-05-08

User Centred Graphic Design written by Jorge Frascara and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-08 with Technology & Engineering categories.


This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.