Valuing Customer Engagement

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Valuing Customer Engagement

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Author : V. Kumar
language : en
Publisher: Springer Nature
Release Date : 2024-02-14

Valuing Customer Engagement written by V. Kumar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-14 with Business & Economics categories.

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings. Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world. This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.

Quickvalue Discover Your Value And Empower Your Business In Three Easy Steps

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Author : Reed Phillips
language : en
Publisher: McGraw Hill Professional
Release Date : 2021-11-30

Quickvalue Discover Your Value And Empower Your Business In Three Easy Steps written by Reed Phillips and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-30 with Business & Economics categories.

Gain the competitive edge by conducting a valuation of your company every year―quickly, accurately, and inexpensively Business leaders who know their company’s value at any given moment are more likely to seize the competitive edge―especially these days, when adding digital capabilities can dramatically affect value. But most businesses drop the ball because traditional valuation is complex, time-consuming, and expensive. Not anymore. Reed Phillips, Chairman of Oaklins International, one of the world’s largest mid-market M&A firms, lays out a straightforward method for gaining a clear understanding of your company’s current value in a fraction of the time and at a fraction of the cost of traditional methods. He walks you through three easy steps: Identify the key value drivers behind the company’s value and rate them to develop a Value Driver Score. Perform a careful examination of comparable businesses, including their market-rate multiples for revenue and EBITDA. Put the results together to determine the value of the business. QuickValue provides a clear, reliable way to determine your business’s value in real time―transforming valuation from a reactive, defensive burden into an active, indispensable part of daily operations. Whether you’re an entrepreneur, owner, executive, consultant, accountant, or M&A advisor, QuickValue provides the method you need to know the value of any company at any time.

Valuing A Business Sixth Edition The Analysis And Appraisal Of Closely Held Companies

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Author : Shannon P. Pratt
language : en
Publisher: McGraw Hill Professional
Release Date : 2022-04-05

Valuing A Business Sixth Edition The Analysis And Appraisal Of Closely Held Companies written by Shannon P. Pratt and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with Business & Economics categories.

Accurately analyze and appraise any business with the most trusted guide to valuation Originally published more than 40 years ago, Valuing a Business set the standard for excellence in the appraisal field and is the world's most respected valuation reference. This edition reflects the substantial advances in the tools and sophistication in business valuation, as well as new appraisal standards and regulations that have evolved since it was last published in 2008. These advances fall broadly into three categories: Increasing consensus among the valuation professional organizations on standards, methodology, and terminology Updated appraisal rules, regulations, standards and guidance issued by governmental, or quasigovernmental, and professional bodies Major advances in the quantity, quality, and accessibility of empirical data available to support business valuation conclusions Valuing a Business provides thorough coverage and step-by-step analyses of virtually every topic important to you, including standards and credentials, valuation theory and principles, gathering data, site visits, financial statement analysis, writing reports, buy-sell agreements, litigation support services, and much more. This landmark resource is a complete one-stop compendium of information on the full range of valuation concepts and methods.

Customer Engagement In Theory And Practice

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Author : Katarzyna Żyminkowska
language : en
Publisher: Springer
Release Date : 2019-02-27

Customer Engagement In Theory And Practice written by Katarzyna Żyminkowska and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-27 with Business & Economics categories.

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.

Data Driven Harnessing Data And Ai To Reinvent Customer Engagement

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Author : Tom Chavez
language : en
Publisher: McGraw Hill Professional
Release Date : 2018-10-05

Data Driven Harnessing Data And Ai To Reinvent Customer Engagement written by Tom Chavez and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.

Axiom Business Book Award Silver Medalist in Business TechnologyThe indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the worldA tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of marketsYou’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.

Startup Program Design A Practical Guide For Creating Accelerators And Incubators At Any Organization

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Author : Paolo Lombardi
language : en
Publisher: McGraw Hill Professional
Release Date : 2022-06-28

Startup Program Design A Practical Guide For Creating Accelerators And Incubators At Any Organization written by Paolo Lombardi and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-28 with Business & Economics categories.

Design and execute a powerful startup program that delivers value for all parties involved Startup accelerators. Business incubators. Hackathons. These are the hallmarks of the innovation ecosystem development practices used to discover, launch, and scale the most forward-looking startups of the last decade. If you want to adopt these approaches to your own business but aren’t sure how to implement them, now’s the time to master the practices of today’s most successful early-stage investors. In Startup Program Design, two seasoned veterans deeply versed in startup engagement programs provide you with the tools to introduce open innovation practices to your organization. While other books on innovation management tend to be conceptual at the expense of hands-on experience, Startup Program Design is a practical manual vertically focused on preparing the organization, identifying the right strategy, and designing an attractive and effective offer. Filled with real-world examples, interviews with program managers, lessons learned, and diagrams and canvases that outline a step-by-step logical sequence, Startup Program Design points you toward results that are scalable and repeatable. Whether you’re an innovation manager, executive, consultant, service designer, business owner, or startup community activist, this first-of-its-kind guide offers a radical new framework for true innovation.

The Social Customer How Brands Can Use Social Crm To Acquire Monetize And Retain Fans Friends And Followers

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Author : Adam Metz
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-08-16

The Social Customer How Brands Can Use Social Crm To Acquire Monetize And Retain Fans Friends And Followers written by Adam Metz and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-16 with Business & Economics categories.

"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content." —JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! "This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently." — RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous." — CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow About the Book IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers—and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click—and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all you’ll need to know to transform your business—not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply—whatever the technology and whatever the social media. You’ll learn: How to transform your brand into a coveted "Social Object" Where your brand currently stands with your social customers—and how to mobilize your customers to get the word out The "The Ten Commandments of Social Customer Relationship Management" How to harness the power of collaboration How to delight your customers and win loyalty through individualized Treatment What terms like "Social Marketing" and "Social Sales Insights" really mean—and why they can be vital to business success Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovators—ranging from upstart punk bands to absolute giants like Burger King and SAP—all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.

Valuing Small Businesses And Professional Practices

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Author : Shannon P. Pratt
language : en
Publisher: Irwin Professional Publishing
Release Date : 1993

Valuing Small Businesses And Professional Practices written by Shannon P. Pratt and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

"More than 11,500 copies sold in the first edition! It's the essential guide to small business appraisal for owners, accountants, attorneys, brokers, appraisers, bankers, financial and estate planners, and business consultants." "This completely revised and updated second edition maintains its unparalleled coverage of the intricate details unique to small business valuation, while taking you step-by-step through the entire valuation process. Beginning with the fundamentals, Pratt brings together both theoretical principles and generally accepted practices to give you a complete, balanced approach to the most effective valuation techniques." "Based on his extensive experience in working on over 2,000 business valuation assignments and often being called on to testify as an expert witness in the field, Pratt gives you dozens of easy-to-follow examples and exhibits. Updated with the latest changes in the field, this second edition includes the most current business valuation standards; the most up-to-date transaction databases for small businesses and professional practices; expanded coverage of key issues, including understanding and using capitalization and discount rates, subchapter S Corporations, estate planning considerations, and employee stock ownership plans (ESOPs); an entire section on litigation and dispute resolution, including insight into how valuations differ for different purposes such as divorces, damage suits, taxes, and other disputed valuation matters; and all-new information on valuing minority interests and court decisions affecting the valuation of specific types of professional practices." "Written in clear, easy-to-understand language, Valuing Small Businesses and Professional Practices is intended to be an invaluable guide for both beginning and experienced professionals. To facilitate quick-reference searches for every level of reader, this hands-on resource includes present value tables, reprints of key revenue rulings (including 59-60), ASA business valuation standards, expanded reference sources and bibliography, and a thorough, topical index."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Profit From Experience

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Author : Gil Amelio
language : en
Publisher: Touchstone Books
Release Date : 1997

Profit From Experience written by Gil Amelio and has been published by Touchstone Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

In this bestselling book, Gil Amelio outlines the innovations he introduced at National Semiconductor that guided the company from the brink of bankruptcy to its highest earnings in history in just three years. "A remarkable firsthand account".

Valuing Plastic

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Author : Julie Raynaud
language : en
Publisher: UN
Release Date : 2014

Valuing Plastic written by Julie Raynaud and has been published by UN this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.

The objective of this report is to help companies manage the opportunities and risks associated with plastic use. It articulates the business case for companies to improve their measurement, disclosure and management of plastic use in their designs, operations and supply chains. In order to provide a sense of scale, the report sets out to quantify the physical impacts of plastic use translated into monetary terms. This metric can be seen as the current value-at-risk to a company, should these external impacts be realised internally through mechanisms like strengthened regulation, loss of market share, or increased price of raw materials and energy. This metric can also be used to help understand the magnitude of the opportunities, and the tangible benefits to stakeholders, including shareholders, of using plastic in an environmentally sustainable way