Value Oriented Media Management

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Value Oriented Media Management

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Author : Klaus-Dieter Altmeppen
language : en
Publisher: Springer
Release Date : 2017-04-27

Value Oriented Media Management written by Klaus-Dieter Altmeppen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-27 with Business & Economics categories.

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Media Management

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Author : Ardyth Broadrick Sohn
language : en
Publisher: Routledge
Release Date : 1999

Media Management written by Ardyth Broadrick Sohn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Using case studies of media management, this volume provides exercises including practice in role playing, leadership, communication and decision making with consequences. Students are encouraged to distinguish between arts, activities, actors, meanings, relationships and settings of importance.

Public Relations Review

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Author : Foundation for Public Relations Research and Education (U.S.)
language : en
Publisher:
Release Date : 2004

Public Relations Review written by Foundation for Public Relations Research and Education (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Public relations Periodicals categories.

Media Management

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Author : Stephen Lacy
language : en
Publisher: Routledge
Release Date : 1993

Media Management written by Stephen Lacy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

This book grew out of the collective needs of media management scholars to explore the theory and practice of the field through case analysis. Although research studies exist in several different scholarly journals, and applicable cases are available through various sources, this work represents one of the first efforts to combine the broad concerns of the field with relevant cases. Approaching media management as a decision-making process, this book provides a framework and materials for analysis, discussion and problem solving within various media such as ad agencies, cable companies, magazines, newspapers and broadcasting stations. All cases, however, are designed to illuminate not only the differences present in management environments but the similarities between media companies. 48 short cases and three extended cases allow students to apply what they learn from reading and class discussions to situations faced by media managers. The book's goals are: * to provide access to a seldom-used approach to discussing media management * to supplement currently available materials concerning issues relevant to managing a media organization. Practice in evaluative and descriptive analyses is provided, which seeks to suggest questions for individual research as well as more formal classroom debate and discussion. Original cases researched and written by the authors -- former managers and/or employees in media organizations -- are included throughout this volume.

Media Management In India

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Author : Dibakar Panigrahy
language : en
Publisher:
Release Date : 1993

Media Management In India written by Dibakar Panigrahy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Mass media categories.

Annual Report

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Author : Philippines. Bureau of Agricultural Research
language : en
Publisher:
Release Date : 2007

Annual Report written by Philippines. Bureau of Agricultural Research and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Agriculture categories.

Seminar On Value Orientation In Human Problem Solving January 3 5 1981

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Author :
language : en
Publisher:
Release Date : 1981

Seminar On Value Orientation In Human Problem Solving January 3 5 1981 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Values categories.

Corporate Valuation In The Knowledge Economy

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Author : Paul-Jürgen Sparwasser
language : en
Publisher: GRIN Verlag
Release Date : 2005-02-27

Corporate Valuation In The Knowledge Economy written by Paul-Jürgen Sparwasser and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-27 with Business & Economics categories.

Master's Thesis from the year 2000 in the subject Business economics - Controlling, grade: very good, Graduate School of Business Administration Zurich (GSBA Zürich/Schweiz), course: EMBA-Program, language: English, abstract: Die Wirtschaften im 21. Jahrhundert sind geprägt vom Übergang der industriellen Strukturen zu Organisations- und Geschäftsformen, in denen informations- und wissensbasierten Strukturen dominieren. Die Paradigmenwechsel erfordern in allen Bereichen der Unternehmensführung auch eine Neuausrichtung bisheriger, industriell geprägter Konzepte und Anpassung an die Erfordernisse einer neuen Informations- und Wissenswirtschaft. Die vorliegende These versucht hier Ansatzpunkte zu einer Neuausrichtung der Unternehmensbewertung und Unternehmensführung in der Informations- und Wissenswirtschaft herauszuarbeiten und darzustellen. Prinzipien der Unternehmensbewertung und Rechnungslegung einschl. moderner marktwertorientierter Ansätze der Unternehmenssteuerung (EVA) werden dargestellt und analysiert. Ebenso die Bedeutung und wertschöpfenden Funktion von Wissen in der Organisations- und Prozeßgestaltung, der Messung, Bewertung und Beobachtung des Wertschöpfungsbeitrages von wissensbasierten Systemen im Unternehmen . Auch die Besonderheiten und technologiebedingten Charakteristiken und neuen Regeln der künftigen Informations- und Wissenswirtschaft werden betrachtet. Auch die Probleme der Unternehmensbewertung und Unternehmensführung unter Unsicherheit, die doch gerade Paradigmenwechsel und Übergangswirtschaften besonders prägen und künftig in einer sich durch Innovationsschüben rasch ändernden und nichtlinear verlaufenden Informations- und Wissenswirtschaft dominieren. Hierbei wird zunehmend Unternehmenswachstum durch optionale Wahrnehmung von Marktchancen und frühzeitigen Erkennen und Eliminieren von Marktrisiken durch die Unternehmensleitung geprägt werden. Als Ergebnis wird erkannt, daß zur Unternehmensbewertung neben den marktwert –und ertragswertorientierten linearen Bewertungsverfahren, künftig eine stärkere Berücksichtigung von nichtlinearen, mehrdimensionalen, optionspreisorientierten Bewertungsmodellen erforderlich ist. Hierbei verschmelzen Strategieentwicklung und Unternehmensfinanzierung zu einem hochwirksamen Instrument der Unternehmensführung. Zur Unternehmenswertsteigerung in der künftigen Informations- und Wissenswirtschaft erscheint der Einsatz von wissensfokussierte Strategien, bei denen moderne Elemente der Personalführung mit den medialen Möglichkeiten der Informations- und Kommunikationstechnologie optimiert werden, am wirksamsten. This master’s thesis was written in English for the degree exam at the GSBA Zürich in March 2000.

Fulltext Sources Online

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Author :
language : en
Publisher:
Release Date : 2007

Fulltext Sources Online written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Information services categories.

The Governance Of Western Public Lands

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Author : Martin A. Nie
language : en
Publisher:
Release Date : 2008

The Governance Of Western Public Lands written by Martin A. Nie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Law categories.

Examines the conflict surrounding public land management, revealing how problematic language in public land laws, scarcity of resources, and mistrust cloud the debates, and offering a range of solutions to help move beyond the dysfunctional status quo management.