Value First Then Price
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Value First Then Price
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Author : Andreas Hinterhuber
language : en
Publisher: Taylor & Francis
Release Date : 2021-12-27
Value First Then Price written by Andreas Hinterhuber and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-27 with Business & Economics categories.
Value-based pricing – pricing a product or service according to its value to the customer rather than its cost – is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases. This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. With contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice.
Value First Then Price
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Author : Andreas Hinterhuber
language : en
Publisher: Taylor & Francis
Release Date : 2016-10-04
Value First Then Price written by Andreas Hinterhuber and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-04 with Business & Economics categories.
Winner of the Overall Case Award 2014 The Case Centre best selling case 2013 - 2017 Value-based pricing—pricing a product according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. Buyers need to evaluate the monetary benefits of a product against the price of its competitors. Sellers justify their price points through documenting the value of a product, emphasising its superiority against competitors and therefore justifying the premium price. Value First then Price is an innovative collection which proposes a quantitative methodology to value pricing, and road-tests this methodology through a wide variety of real-life industrial cases. It provides a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, this book provides researchers with a method by which to draw invaluable data-driven conclusions, and sales and marketing managers the theories and best practices they need to quantify the value of their products to demanding, hard-nosed industrial purchasers. With contributions from global industry experts this book provides cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It will be essential reading for sales and pricing specialists as well as business strategists, in both research and practice.
Elgar Encyclopedia Of Pricing
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Author : Andreas Hinterhuber
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-07-05
Elgar Encyclopedia Of Pricing written by Andreas Hinterhuber and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-05 with Business & Economics categories.
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.
Weekly Drug News And Prices Current
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Author :
language : en
Publisher:
Release Date : 1884
Weekly Drug News And Prices Current written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1884 with Chemical industry categories.
Partial Monopoly And Price Leadership
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Author : Archibald Jamieson Nichol
language : en
Publisher:
Release Date : 1930
Partial Monopoly And Price Leadership written by Archibald Jamieson Nichol and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1930 with Economics, Mathematical categories.
Building
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Author :
language : en
Publisher:
Release Date : 1900
Building written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with Architecture categories.
Chambers Encyclop Dia
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Author :
language : en
Publisher:
Release Date : 1893
Chambers Encyclop Dia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1893 with Encyclopedias and dictionaries categories.
The Science Of Society
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Author : Stephen Pearl Andrews
language : en
Publisher:
Release Date : 1888
The Science Of Society written by Stephen Pearl Andrews and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1888 with categories.
The New York Times Magazine
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Author :
language : en
Publisher:
Release Date : 1982
The New York Times Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Arts categories.
Chambers S Encyclop Dia
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Author :
language : en
Publisher:
Release Date : 1893
Chambers S Encyclop Dia written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1893 with Encyclopedias and dictionaries categories.