Using Communication Theory

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Using Communication Theory

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Author : Sven Windahl
language : en
Publisher: SAGE
Release Date : 2008-11-18

Using Communication Theory written by Sven Windahl and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-18 with Business & Economics categories.

"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Using Communication Theory

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Author : Sven Windahl
language : en
Publisher: SAGE
Release Date : 1992-01-09

Using Communication Theory written by Sven Windahl and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-09 with Language Arts & Disciplines categories.

This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca

Using Communication Theory An Introduction To Planned Communication

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Author : Sven Windahl
language : en
Publisher:
Release Date : 1992

Using Communication Theory An Introduction To Planned Communication written by Sven Windahl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.

Using Communication Theory

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Author : Sven Windahl
language : en
Publisher:
Release Date : 1997

Using Communication Theory written by Sven Windahl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.

Exploring Communication Theory

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Author : Kory Floyd
language : en
Publisher: Routledge
Release Date : 2017-06-14

Exploring Communication Theory written by Kory Floyd and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Language Arts & Disciplines categories.

This text presents and explains theories in communication studies from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers. Online resources also accompany the text. For students: practice quizzes to review key concepts; for instructors: an instructor’s manual featuring chapter outlines, lists of key terms, discussion questions, suggested further readings, and both in-class and out-of-class exercises, as well as lecture slides and sample essay test questions.

The Traditional Communication Theory And The Effective Use Of Social Media In Public Relations A Critical Reflection

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Author : Maria M.
language : en
Publisher: GRIN Verlag
Release Date : 2021-01-11

The Traditional Communication Theory And The Effective Use Of Social Media In Public Relations A Critical Reflection written by Maria M. and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-11 with Business & Economics categories.

Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Queen Margaret University, language: English, abstract: This paper aims to address the question, whether an understanding of traditional communication theory can contribute to the effective use of social media or not. The question will be addressed by utilising relevant theoretical frameworks as well as examining current developments and dominant debates within PR practice. In order to discuss this topic, it is first necessary to define what traditional communication theory is and what role it plays within PR practice. Thus, the assumption of PR to be an interdisciplinary study constituted of humanities, sociology and communication appears important. Whilst humanities studies focus on the viewpoint of rhetorical and discursive approaches and sociology studies understand communication in terms of systems process by adopting systems theory, communication studies address PR from different ‘mindsets’. Human communication is explained with psychological concepts; persuasion is considered to be a goal of both mediated and direct communication; and mass communication focuses on media relations theories and media effects. Derived from this we can conclude that communication theory can be identified as an element of PR practice. Correspondingly. the use of social media is a technique of building media relations, and therefore a subject of mass communication. However, these considerations do not explain which part of communication theory can be identified as traditional. Communication is inevitable in public relations (PR) practice, because it contributes to the building of good relationships between an organisation and its stakeholders with the desired outcome of “...earning understanding and support and influencing opinion and behavior”. PR practitioners manage relations to community, employees, consumer and other stakeholders by understanding and using communication concepts and strategies. Recently, the communication practice of PR practitioners has been challenged by the heavy influence of the revolutionary character of the internet. In other words, they face the challenge of adapting their communication strategies at the same pace as the new technologies and tools are developing. Especially “the rise of social media” provided a rich debate ground for PR practitioners, PR theorists and academics of different disciplines.

Using Mass Communication Theory

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Author : Maxwell E. McCombs
language : en
Publisher: Prentice Hall
Release Date : 1979-01-01

Using Mass Communication Theory written by Maxwell E. McCombs and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-01-01 with Communication categories.

Learning And Using Communication Theories

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Author : Stephen W. Littlejohn
language : en
Publisher:
Release Date : 2002

Learning And Using Communication Theories written by Stephen W. Littlejohn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Communication categories.

Provides a variety of tools to help understand and apply communication theory.

Learing Using Communication Theories

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Author : Littlejohn
language : en
Publisher: Wadsworth Publishing Company
Release Date : 1998

Learing Using Communication Theories written by Littlejohn and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Language Arts & Disciplines categories.

Clarifying Communication Theories

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Author : Gerald C. Stone
language : en
Publisher: Iowa State Press
Release Date : 1999-02

Clarifying Communication Theories written by Gerald C. Stone and has been published by Iowa State Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02 with Communication categories.

Ask any communication teacher or student what the most difficult class in his/her academic career was; he/she will probably tell you that it was a communication theory class. Finally, there's Clarifying Communication Theories, a book that demystifies the concepts that are vitally important for today's communication student. By combining the text with relevant examples and exercises, the student actually "learns by doing". Clarifying Communication Theories presents an overview of each theory and defines difficult terms. It also gives critiques of each theory, its current status, and most importantly, how each theory can be translated into everyday use, a process that has been lacking in previously published communication theory books. This book becomes truly interactive for both the teacher and the student as Clarifying Communication Theories offers dozens of in-class activities and projects. Whether using this book in conjunction with other materials or by itself, it offers the student a practical, user-friendly guide through the maze of communication theories.