Understanding Persuasion

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Understanding Persuasion

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Author : Raymond S. Ross
language : en
Publisher: Reston Publishing Company
Release Date : 1994

Understanding Persuasion written by Raymond S. Ross and has been published by Reston Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Language Arts & Disciplines categories.

The Apocalypse Explained According To The Spiritual Sense From The Lat

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Author : Emanuel Swedenborg
language : en
Publisher:
Release Date : 1895

The Apocalypse Explained According To The Spiritual Sense From The Lat written by Emanuel Swedenborg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with Bible categories.

Understanding Human Communication

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Author : Ronald Brian Adler
language : en
Publisher: Houghton Mifflin Harcourt P
Release Date : 1997

Understanding Human Communication written by Ronald Brian Adler and has been published by Houghton Mifflin Harcourt P this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Language Arts & Disciplines categories.

Now in its ninth edition, this classic book retains the features that have made it the best-selling introductory human communication text in the field: an engaging and reader-friendly sty an inviting visual design that includes high-interest marginalia on virtually every pa up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, Understanding Human Communication, Ninth Edition, incorporates updated examples and coverage of current communication theory. It continues to equip students with effective communication skills that will make a difference in their everyday lives. Book jacket.

Persuasion

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Author : Herbert W. Simons
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1976

Persuasion written by Herbert W. Simons and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Language Arts & Disciplines categories.

The Apocalypse Explained According To The Spiritual Sense

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Author : Emanuel Swedenborg
language : en
Publisher:
Release Date : 1871

The Apocalypse Explained According To The Spiritual Sense written by Emanuel Swedenborg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1871 with Bible categories.

Understanding Persuasion

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Author : Raymond Samuel Ross
language : en
Publisher:
Release Date : 1990

Understanding Persuasion written by Raymond Samuel Ross and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Persuasion (Psychology) categories.

The Origin Of Ideas

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Author : Antonio Rosmini
language : en
Publisher:
Release Date : 1884

The Origin Of Ideas written by Antonio Rosmini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1884 with Knowledge, Theory of categories.

Elements Of Composition And Rhetoric

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Author : Virginia Waddy
language : en
Publisher:
Release Date : 1889

Elements Of Composition And Rhetoric written by Virginia Waddy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1889 with English language categories.

The Apocalypse Or Book Of Revelations Explained According To The Spiritual Sense Wherein Are Disclosed The Arcana Therein Foretold Which Have Been Hitherto Hidden

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Author : Emanuel Swedenborg
language : en
Publisher:
Release Date : 1895

The Apocalypse Or Book Of Revelations Explained According To The Spiritual Sense Wherein Are Disclosed The Arcana Therein Foretold Which Have Been Hitherto Hidden written by Emanuel Swedenborg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1895 with categories.

The Dynamics Of Persuasion

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Author : Richard M. Perloff
language : en
Publisher: Routledge
Release Date : 2003

The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Language Arts & Disciplines categories.

This completely revised second edition of the best-selling text presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Employing the same organizational strategy he used in the first edition but offering more applications and fresh examples, Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics, and racial prejudice. This text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help students appreciate complexities and subtleties in the dynamics of everyday persuasion; and *raise consciousness about the ethics of contemporary persuasion. Part I introduces students to the ubiquity of persuasion, how it is defined and differentiated from related terms, and the meaning of core concepts like attitude, belief, and value. Perloff combines a discussion of major concepts, such as balance theory, accessibility, and the theory of reasoned action with application of these concepts to numerous situations in everyday life, including the Clinton-Lewinsky scandal, body art, religion, abortion, and AIDS prevention. Part II of the book explores communication and attitude change. Contemporary theories, such as the Elaboration Likelihood Model, the Extended Parallel Process Model, and Cognitive Dissonance Theory are discussed in detail. Students and professors will find an up-to-date discussion of research generated by these theories, coupled with criticisms of theoretical perspectives. Part III of the book examines advertising and communication campaigns. After introducing students to advertising--using well-known advertising slogans and motifs--Perloff debunks subliminal advertising and describes major theories of advertising effects. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.