Understanding Mass Media
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Understanding Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1988
Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.
Understanding Mass Media Student Edition
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Author : McGraw Hill
language : en
Publisher: McGraw-Hill Education
Release Date : 1996-01-01
Understanding Mass Media Student Edition written by McGraw Hill and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Language Arts & Disciplines categories.
Understanding Mass Media stresses the importance of being media literate in today's media-driven society. This unique text makes exploring the world of mass communication challenging for high school students. Complete with thought-provoking readings, illustrations, and activities, Understanding Mass Media ranges from the basics of communication to the sophisticated techniques of the media-based industries.
Understanding Mass Communication
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Author : Melvin Lawrence DeFleur
language : en
Publisher:
Release Date : 1994
Understanding Mass Communication written by Melvin Lawrence DeFleur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Language Arts & Disciplines categories.
At a level geared to intellectual development as well as to enjoyable reading, this is a text offering extensive coverage of the history and development of the various communications media. It incorporates a detailed examination of how they are shaped by economics and politics, and of the role that they play in society. The liberal-arts perspective has been strengthened for this fifth edition, which also includes new chapters on audience and the entertainment function of the media.
Understanding Mass Media
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Author : Jeffrey Schrank
language : en
Publisher: CUP Archive
Release Date : 1981
Understanding Mass Media written by Jeffrey Schrank and has been published by CUP Archive this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Communication categories.
A textbook examining the importance of the mass media as means of communication and as shapers of the environment.
Understanding Media And Mass Communication
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Author : Timothy Atkinson
language : en
Publisher:
Release Date : 2020-09-08
Understanding Media And Mass Communication written by Timothy Atkinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-08 with Social Science categories.
The diverse range of media technologies that reach a large audience through mass communication are referred to as mass media. Mass communication refers to the process of spreading information to a wide range of people through the use of mass media. This communication takes place through various technologies and methods. Mass media are broadly classified into broadcast media, digital media, internet media, etc. Broadcast media transfer information electronically by media such as films, radio and television. Digital media refers to the media which is encoded in a machine readable format, and includes mobile mass communication. Email, social media sites and websites fall under internet media. This textbook is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass media and communication. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the field. This book will provide comprehensive knowledge to the readers.
Mediamaking
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Author : Lawrence Grossberg
language : en
Publisher: SAGE
Release Date : 2006
Mediamaking written by Lawrence Grossberg and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Language Arts & Disciplines categories.
Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.
Understanding Mass Media
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Author : William Jawitz
language : en
Publisher:
Release Date : 1996
Understanding Mass Media written by William Jawitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Large type books categories.
This book stresses the importance of becoming media literate in today's media-driven, global society.
Media Of Mass Communication
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Author : John Vivian
language : en
Publisher: Pearson Higher Ed
Release Date : 2013-08-29
Media Of Mass Communication written by John Vivian and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-29 with Language Arts & Disciplines categories.
People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. Personalize Learning–MyCommunicationLab for Mass Communication delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline, and self-assessments in MyPersonalityProfile, MyCommunicationLab works with students and instructors to personalize the learning experience and make it more effective. Improve Skill Development and Application– Pedagogical tools including Study Preview; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources help students understand central concepts and prepare for the course. Additional activities on MyCommunicationLab.com emphasize skill-building and applications. Engage Students– Introductory vignettes at the beginning of each chapter provide evocative stories that illustrate important issues about the mass media and provide colorful descriptions about people who contributed significantly to the mass media. “Media People” boxes profile key figures in media industries. New “Media Counterpoints” boxes explore two sides of an issue, presenting the key arguments on controversial topics and providing critical thinking questions designed to help students determine their own positions on each issue. Explore Examples of contemporary communication–New “Media Tomorrow” boxesaddress the impact of new technologies on media as well as the public’s changing media consumption patterns. Topics range from eyetracking tablet users’ media access to the growth of digital publications and governmental online access policies. Emphasize Learning Outcomes–“Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context. To help students establish a greater framework for understanding how issues such as culture, democracy, economy, and audience fragmentation in the media, interact with each media industry differently and relate to media literacy, each chapter concludes with a highly visual “Thematic Summary.” Understand Theory and Research — Students also can access Pearson’s MySearchLab where they can get extensive help on the research process as well as access four databases of credible and reliable source material (for details, please see www.mysearchlab.com ). MySearchLab also contains an AutoCite feature that assists students in the creation of a Works Cited document (using APA, MLA, or Chicago formats), as well as Pearson’s SourceCheck, which encourages students to accurately document and cite their sources. Support Instructors– A strong supplements package along with activities and assessments in MyCommunicationLab for Mass Communication. ClassPrep, located within MyCommunicationLab, contains videos, lectures, classroom activities, audio clips, and more.
Understanding The Media
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Author : Eoin Devereux
language : en
Publisher: SAGE
Release Date : 2007-07-25
Understanding The Media written by Eoin Devereux and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-25 with Language Arts & Disciplines categories.
'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media.... The author furnishes examples from all around the world, underpinning the emphasis the book places on the concept of globalisation in understanding the modern media. The readings and questions force students to reflect critically on issues and encourage them to explore their own media-consumption habits.... The chapters are well organised and user friendly, with the chapter on globalisation highly recommended. Introductions to media globalisation often fail to provide a succinct and clear overview for first-year students - this chapter cracks the problem with a pithy description of the basic concepts and debates, interlaced with illuminating case studies and illustrative examples... The strength of Eoin Devereux's text is that the examples are familiar and relevant to present-day students and his style does not patronise or talk down to them.... Clearly written, comprehensive, well organised and up to date... This is an excellent introductory text for media studies students' - Times Higher Education Praise for the first edition: `An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events' - Journal of Educational Media 'This is...a well-organized, well-informed, student-friendly textbook, ideal for first-year undergraduates as a kicking-off point into the field of media and communications research. It deserves to be widely taken up' - European Journal of Communication Understanding the Media introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts. A particular emphasis is placed on understanding the mass media in a social context, and readers are invited to engage with a variety of questions about the increasingly complex mediascape in which we live our everyday lives. Now thoroughly revised and expanded this Second Edition: " Includes an additional chapter which draws together the book's key themes " Contains new and revised case studies with expanded discussions on media audiences and fandom and 'blogging' " New and revised extracted readings in every chapter " In addition, the book is now accompanied by an ancillary website with resources for students as well as slides for tutorials/lectures. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the media in the 21st Century.
Media Effects And Society
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Author : Elizabeth M. Perse
language : en
Publisher: Routledge
Release Date : 2001
Media Effects And Society written by Elizabeth M. Perse and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
Media Effects and Society provides an in-depth look at media effects and offers a theoretical foundation for understanding mass media's impact on individuals and society. Working from the assumption that media effects are common and are underestimated, author Elizabeth M. Perse identifies dominant areas of media effects and provides a synthesis of those areas of research. She focuses on the theoretical explanations for media effects, offering explanations of how media effects occur so readers can understand how to mitigate harmful effects and enhance positive ones. This text provides comprehensive coverage of the range of media effects, including news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. Written for those who study and conduct research in media effects, Media Effects and Society presents a thorough and accessible discussion of media effects theory. As such, it is appropriate for advanced courses on media effects, media theory, and media and society.