Think Asean

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Think New Asean

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Author : Philip Kotler
language : en
Publisher: McGraw-Hill Education (Asia)
Release Date : 2014-06-11

Think New Asean written by Philip Kotler and has been published by McGraw-Hill Education (Asia) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Business & Economics categories.

Overview In the eye-opening bestseller Think ASEAN!, marketing gurus Philip Kotler, Hermawan Kartajaya and Hooi Den Huan presented tactics for businesses to engage empowered and well-informed customers in ASEAN. This second edition brings marketers up to date with new strategies for the changing lifestyle, needs and wants of ASEAN consumers. Focusing on marketing strategies, Think New ASEAN! is filled with fascinating stories from leading companies including Apple, Kinokuniya, Samsung, P&G, and Honda. What did they do to generate enormous support from loyal customers? How do champions sustain their position in the long term amidst an invasion from local and global competitors? How do businesses expand to include countries across the region? Whether in manufacturing, retail, or service, businesses will gain from the lessons learned in the hits and misses of these companies, and the proven prescriptions for capturing the large and lucrative ASEAN markets. The practical principles contained in the book provide readers with the necessary knowledge to employ segment-specific marketing practices not just within but also between ASEAN countries. Think New ASEAN! offers provocative insights on the current transformations and developments in the region. Among the features of this edition are updates in the areas of digitization, globalization, the future market of ASEAN with a greater emphasis on youth, women and netizens, and smart marketing strategies adopted by some companies which seven years ago were unheard of. This is an insightful guide that no serious marketer should be without.

Think Asean

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Author : Philip Kotler
language : en
Publisher:
Release Date : 2007

Think Asean written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

New Page 1 Overview Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha. Features of This Book § Think ASEAN! is the first publication of the Philip Kotler Center for ASEAN Marketing. § Special foreword written by Ong Keng Yong, the Secretary-General of ASEAN § There are several marketing models developed by the authors e.g., the 4C Diamond sub-model and the Sustainable Model. § The 20 companies featured as case studies are excellent working models of companies that have used the positioning-differentiation-brand triangle successfully to market their brands.

Asean Co Operation In Foreign Investment And Transnational Corporations

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Author :
language : en
Publisher:
Release Date : 1979

Asean Co Operation In Foreign Investment And Transnational Corporations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with International business enterprises categories.

Asean

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Author : Ajita Thuraisingham
language : en
Publisher:
Release Date : 1988

Asean written by Ajita Thuraisingham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Asia, Southeastern categories.

Asia Quarterly

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Author :
language : en
Publisher:
Release Date : 1980

Asia Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Asia categories.

Southeast Asia In A Changing World

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Author : Shigekazu Matsumoto
language : en
Publisher:
Release Date : 1980

Southeast Asia In A Changing World written by Shigekazu Matsumoto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Asia, Southeastern categories.

2030 Vision For Asean China Strategic Partnership Perspectives From Think Tanks

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Author : Yanjun Guo
language : en
Publisher: World Scientific
Release Date : 2018-06-08

2030 Vision For Asean China Strategic Partnership Perspectives From Think Tanks written by Yanjun Guo and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-08 with Political Science categories.

The year 2018 marks the 15th anniversary of the establishment of ASEAN-China Strategic Partnership. Both ASEAN and China expect to seize this opportunity to take ASEAN-China strategic partnership to a new level.This book assesses ASEAN-China Strategic Partnership in the past 15 years by taking stock of the implementation of existing ASEAN-China cooperation frameworks, mechanisms and programs; defines overall goals and guiding principles of the ASEAN-China Strategic Partnership toward the end of 2030; sets specific targets, to be reached in 2030, for political and security cooperation, economic cooperation, and people-to-people exchanges between ASEAN and China and recommends concrete and practical measures (including short-term, mid-term and long-term measures) to deepen and widen future cooperation; and offers strategies for the 2030 Vision to be aligned with the ASEAN Community Vision 2025 and the 2030 Agenda for Sustainable Development in the three pillars of ASEAN-China cooperation.This book is a collection of conference papers and summary report of the Network of ASEAN-China Think-tanks (NACT) Special Working Group Meeting held in Beijing, China on 26 January 2018. Themed '2030 Vision for ASEAN-China Strategic Partnership' (2030 Vision), the meeting reviewed the past 15 years of ASEAN-China strategic partnership and discussed the reports on the 2030 Vision submitted by leading think tanks of all ASEAN member states and China.The Network of ASEAN-China Think-tanks (NACT) was proposed by Chinese Premier Li Keqiang in 2013 to contribute scholarly work to the 'diamond decade' of China-ASEAN strategic partnership and to build a China-ASEAN community of shared future. It was officially launched in 2014. So far, a three-level working mechanism (including Country Coordinators' Meeting, Working Group Meeting and Annual Seminar) has been built, and a regional network of think-tanks has been formed. As a regular and institutionalized platform for think-tanks cooperation, NACT serves to promote joint studies on ASEAN-China relations, strengthen people-to-people ties and become a significant supplement to Track I diplomacy.

The Jama Forum

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Author :
language : en
Publisher:
Release Date : 1996

The Jama Forum written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Automobile industry and trade categories.

Asean In Philippine Recovery And Development

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Author : Philippine Asean Society. Conference-Workshop
language : en
Publisher: Legal Resources Center the University
Release Date : 1985

Asean In Philippine Recovery And Development written by Philippine Asean Society. Conference-Workshop and has been published by Legal Resources Center the University this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.

Southeast Asia In Search Of An Asean Community

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Author : Rodolfo Severino
language : en
Publisher:
Release Date : 2006

Southeast Asia In Search Of An Asean Community written by Rodolfo Severino and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Not just another book on ASEAN, this volume reappraises the organization from the inside, through controversial or perplexing issues such as the ""ASEAN Way"", the accession of the new members, including Myanmar, the principle of ""non-interference"", regional security, regional economic integration, the haze and SARS, and ASEAN's future. Written by a key player, the former ASEAN Secretary-General, this book will illuminate the inner workings of the key Southeast Asian regional institution. It is a must-read for journalists, policy-makers, political scientists and others who need an insiders' view on how ASEAN has evolved, how it operates and whether it will remain relevant in the evolving Asia Pacific and global order.