Theoretical Developments In Marketing

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Theoretical Developments In Marketing

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Author : Charles W. Lamb, Jr.
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15

Theoretical Developments In Marketing written by Charles W. Lamb, Jr. and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.

Conceptual And Theoretical Developments In Marketing

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Author : Stephen Walter Brown
language : en
Publisher:
Release Date : 1979

Conceptual And Theoretical Developments In Marketing written by Stephen Walter Brown and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.

Relationship Marketing A Broad Church Conceptual And Theoretical Development In Relationship Marketing

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Author : John Egan
language : en
Publisher:
Release Date : 2005

Relationship Marketing A Broad Church Conceptual And Theoretical Development In Relationship Marketing written by John Egan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Relationship marketing categories.

With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.

Research Methodology In Marketing

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Author : Martin Eisend
language : en
Publisher: Springer
Release Date : 2019-03-01

Research Methodology In Marketing written by Martin Eisend and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

Development Of Marketing Theory

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Author : George Schwartz
language : en
Publisher:
Release Date : 1963

Development Of Marketing Theory written by George Schwartz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.

Handbook Of Research In International Marketing

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Author : Subhash C. Jain
language : en
Publisher: Edward Elgar Publishing
Release Date : 2003

Handbook Of Research In International Marketing written by Subhash C. Jain and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field. The authors address the way international marketing actually functions, as well as theoretical explorations of how it should function. Some of the papers break through the bounds of traditional disciplines and methodologies to borrow whatever tools and concepts are needed for a particular inquiry. Others are less concerned with testing existing theory than with generating new insights. Still others provide results that are significant for managers. Many of the contributors are drawn to problems broad in scope and offer insights that are of considerable value for advancing the state of the art. Part I offers a review of the state of the art in international marketing and examines market orientation and withdrawal. Parts II through IV cover foreign market entry modes, strategy, and cross cultural issues. Parts V and VI discuss global electronic commerce as well as diffusion models, country equity, and global scorecards. A timely and innovative volume, Handbook of Research in International Marketingis a must read for anyone interested in marketing research or international business.

Marketing Models And Econometric Research

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Author : Leonard J. Parsons
language : en
Publisher: North-Holland
Release Date : 1976

Marketing Models And Econometric Research written by Leonard J. Parsons and has been published by North-Holland this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.

The Theory And Practice Of Futures Markets

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Author : Raymond M. Leuthold
language : en
Publisher: Free Press
Release Date : 1989

The Theory And Practice Of Futures Markets written by Raymond M. Leuthold and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.

To find out more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Theory Construction In Marketing

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Author : Gerald Zaltman
language : en
Publisher: John Wiley & Sons
Release Date : 1982

Theory Construction In Marketing written by Gerald Zaltman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.

Journal Of Marketing

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Author :
language : en
Publisher:
Release Date : 1999

Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.

Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.