The Yahoo Style Guide
DOWNLOAD
Download The Yahoo Style Guide PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Yahoo Style Guide book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Yahoo Style Guide
DOWNLOAD
Author : Chris Barr
language : en
Publisher: Macmillan + ORM
Release Date : 2010-06-30
The Yahoo Style Guide written by Chris Barr and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-30 with Language Arts & Disciplines categories.
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
The Yahoo Style Guide
DOWNLOAD
Author : Yahoo!
language : en
Publisher: Macmillan
Release Date : 2010-09-01
The Yahoo Style Guide written by Yahoo! and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-01 with Computers categories.
The definitive reference on the essential elements of Web style for writers, bloggers, editors, business-people and students. Is it Web site, website or web site? What's the best on-screen placement for a top story? How can I better know my site's audience? The rapid growth of the Web has meant having to rely on style guides that are intended for print publishing and do not address writing for the Internet. The Yahoo! Style Guide does. This resource will cover the basics of grammar and punctuation as well as Web-specific ways to perfect a site. It includes: identifying the audience and making the site accessible to everyone; constructing a clear and compelling story; developing a site's unique voice; and streamlining text for mobile devices.
The Yahoo Style Guide Writing For An Online Audience
DOWNLOAD
Author : Chris Barr
language : en
Publisher: St. Martin's Griffin
Release Date : 2011-08-09
The Yahoo Style Guide Writing For An Online Audience written by Chris Barr and has been published by St. Martin's Griffin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-09 with Language Arts & Disciplines categories.
Previously published as part of The Yahoo! Style Guide. WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Internet destinations in the world. Full of Web-specific ways to improve your writing, this guide will help you: - Shape your text for online reading. - Identify your audience. - Define your voice. - Write clear, compelling copy.
The Architects Guide To Writing
DOWNLOAD
Author : Bill Schmalz
language : en
Publisher: Images Publishing
Release Date : 2014
The Architects Guide To Writing written by Bill Schmalz and has been published by Images Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Architecture categories.
There are a lot of good books available to help people write better. They include dictionaries, usage guides, and various types of writers’ manuals – and professional writers ought to have many of those books on their bookshelves. But most architects and other design and construction professionals are not professional writers. Instead, they are people who spend a large part of their professional lives writing. That’s a big difference, and that’s where this book will help. The Architect’s Guide to Writing has been written not by an English major, but by Bill Schmalz, an architect who knows the kinds of documents his fellow professionals routinely have to write, and understands the kinds of technical mistakes they often make in their writing. This book is designed to meet the specific needs of design and construction professionals. It’s not going to waste their time with the things that most educated professionals know, but it will help them with the things they don’t know or are unsure of. It’s not a Chicago Manual-sized encyclopaedic reference that includes everything any writer would ever need to know, because architects don’t need to know everything. But what they do need to know – and what they use every day in their professional lives – has been assembled in this book.
The Copyeditor S Handbook
DOWNLOAD
Author : Amy Einsohn
language : en
Publisher: Univ of California Press
Release Date : 2019-05-14
The Copyeditor S Handbook written by Amy Einsohn and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-14 with Language Arts & Disciplines categories.
The new, updated edition of the handbook that should be on every copyeditor’s desk. Unstuffy, hip, and often funny, The Copyeditor’s Handbook has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. This fourth edition incorporates the latest advice from language authorities, usage guides, and new editions of major style manuals, including The Chicago Manual of Style. It registers the tectonic shifts in twenty-first-century copyediting: preparing text for digital formats, using new technologies, addressing global audiences, complying with plain language mandates, ensuring accessibility, and serving self-publishing authors and authors writing in English as a second language. The new edition also adds an extensive annotated list of editorial tools and references and includes a bit of light entertainment for language lovers, such as a brief history of punctuation marks that didn’t make the grade, the strange case of razbliuto, and a few Easter eggs awaiting discovery by keen-eyed readers. The fourth edition features updates on the transformation of editorial roles in today’s publishing environment new applications, processes, and protocols for on-screen editing major changes in editorial resources, such as online dictionaries and language corpora, new grammar and usage authorities, online editorial communities, and web-based research tools When you’re ready to test your mettle, pick up The Copyeditor’s Workbook: Exercises and Tips for Honing Your Editorial Judgment, the essential new companion to the handbook.
The Business Style Handbook Second Edition An A To Z Guide For Effective Writing On The Job
DOWNLOAD
Author : Helen Cunningham
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-10-23
The Business Style Handbook Second Edition An A To Z Guide For Effective Writing On The Job written by Helen Cunningham and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-23 with Business & Economics categories.
Revised and updated for today's increasingly connected business world, The Business Style Handbook, 2e, provides readers with up-to-date and offering best practices for writing quickly and effectively
Everybody Writes
DOWNLOAD
Author : Ann Handley
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-02
Everybody Writes written by Ann Handley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-02 with Business & Economics categories.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Reference And Information Services
DOWNLOAD
Author : Kay Ann Cassell
language : en
Publisher: American Library Association
Release Date : 2019-01-04
Reference And Information Services written by Kay Ann Cassell and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-04 with Language Arts & Disciplines categories.
Designed to complement every introductory library reference course, this is the perfect text for students and librarians looking to expand their personal reference knowledge, teaching failsafe methods for identifying important materials by matching specific types of questions to the best available sources, regardless of format. Guided by a national advisory board of educators and practitioners, this thoroughly updated text expertly keeps up with new technologies and practices while remaining grounded in the basics of reference work. Chapters on fundamental concepts, major reference sources, and special topics provide a solid foundation; the text also offers fresh insight on core issues, including ethics, readers' advisory, information literacy, and other key aspects of reference librarianship;selecting and evaluating reference materials, with strategies for keeping up to date;assessing and improving reference services;guidance on conducting reference interviews with a range of different library users, including children and young adults;a new discussion of reference as programming;important special reference topics such as Google search, 24/7 reference, and virtual reference; anddelivering reference services across multiple platforms As librarians experience a changing climate for all information services professionals, in this book Cassell and Hiremath provide the tools needed to manage the ebb and flow of changing reference services in today's libraries.
Clout
DOWNLOAD
Author : Colleen Jones
language : en
Publisher: Pearson Education
Release Date : 2010-12-03
Clout written by Colleen Jones and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-03 with Computers categories.
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference.
Internet Cool Guide
DOWNLOAD
Author : Rula Razek
language : en
Publisher: Te Neues Publishing Company
Release Date : 1999
Internet Cool Guide written by Rula Razek and has been published by Te Neues Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Computers categories.
A portable, up-to-date and savvy guide pointing readers to the best the Web has to offer--from music to news, shopping, chat rooms, dating services, travel, and plenty of little-known treasures. 300 full-color illustrations.