The Typographic Medium

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The Typographic Medium

The Typographic Medium written by Kate Brideau and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Design categories.

An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

The Journal Of Decorative And Propaganda Arts

The Journal Of Decorative And Propaganda Arts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Art and society categories.

Understanding Media The Extensions Of Man

Understanding Media The Extensions Of Man written by Marshall McLuhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with categories.

Popular Media And The Teaching Of English

Popular Media And The Teaching Of English written by Thomas R. Giblin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Audio-visual education categories.

A collection of ideas dealing with the "how" and "why" of popular media study in the secondary English classroom.

Introduction To Typography

Introduction To Typography written by Oliver Simon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1949 with Documents, Printing of categories.

The Female Offender

The Female Offender written by Cesare Lombroso and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1900 with Criminal anthropology categories.

Notes On Graphic Design And Visual Communication

Notes On Graphic Design And Visual Communication written by Gregg Berryman and has been published by Axzo Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Art categories.

Features essential design information that provides a visual vocabulary and an introduction to concepts of design based on the work of well-known designers.

Elements Of Typography

Elements Of Typography written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Printing categories.

Women And The Mass Media

Women And The Mass Media written by Matilda Butler and has been published by New York : Human Sciences Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Language Arts & Disciplines categories.

Institutional sexism is explored and ascertained, with suggestions on how to combat it.

Blake

Blake written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with categories.